Lara Cook Email & Phone Number

Dayton, Ohio Area

Greater Philadelphia Area

Dayton, Ohio

At JangoMail, the title Marketing Director was stand in for marketing department. I was responsible for planning and executing strategy as well as asset delivery. My main goal was to improve brand awareness and customer acquisition and retention. Required to work quickly and to think like an entrepreneur in a technology startup environment. ● When our websites needed to be moved off our self hosted platforms I created two new websites.● Researched and analyzed business trends and performed and performed industry analysis to identify new product offerings and refine our value proposition. ● Identified and nurtured brand partnerships and promotional opportunities. Targeted bloggers to feature product and leveraged vendor relationships. ● Improved SEO and SEM by optimizing site and creating content heavy landing pages.● Maximized limited PPC budget, improved ROI by bidding on long-tail, unique, keywords. ● Monitored and reported on key performance indicators. Reported these results monthly in investor meetings. Developed lifecycle marketing strategies.- Created email series, popups, landing pages and remarketing messages for free trial and email signup segments. - Identified brand partnership opportunities. - Leveraged relationships with vendors and customers to promote product for in kind promotions or discount. - Partnered with sales team to develop trade show strategy and sales strategy. - Monitored and reported on key performance indicators. Reported these results monthly in investor meetings. Wrote copy and created visual content for digital and print.- Landing pages. - Email- Blog Posts- Videos (marketing and tutorial)- Press releases- Digital advertisements- Tradeshow displays- Flyers and postcards- Social Media posts and images

Tipp City, Ohio

As the ecommerce manager for the Ornamental Group at Garden’s Alive I was responsible for the development and execution of our marketing strategy across web properties. I delivered optimized financial results with high customer satisfaction ratings. The ornamental group is comprised of MichiganBulb.com, SpringHillNursery.com and DutchBulbs.com (Van Bourgondien brand).WEBSITESI was responsible for the content, promotion, merchandising and maintenance of the three websites in the ornamental group. ● In 2014 I improved the conversion rate, the number of total transactions and the total revenue on all of my sites, as outlined below.Conversion Rate +20%Number of Transactions +40% Revenue +20% EMAILI was responsible for the scheduling, list segmentation, design, testing and execution of all bulk, trigger, transactional and reengagement email campaigns deployed by the ornamental group. ● In 2014 I maintained a deliverability rate above 98% for all brands, the average for our email service provider is 85%. ● In 2014 I increased key performance metrics for bulk email as outlined below. Open Rate +23%Orders +10%Revenue +10%Margin +14%MANAGEMENT● Responsible for ongoing project management, using both internal and external resources.● Identified third party vendors, negotiated contracts and maintained beneficial relationships.● Managed the direction, coordination and evaluation of ecommerce department team members

Tipp City, Oh

● Conducted competitive analysis and used results to target names for acquisition. ● Developed reporting to track sales performance, provided analysis on results and reported these to leadership team.

Brookville, Oh

Planned daily workload for distribution center, managed all aspects of capacity planning, systems, process management and picking and packing optimization.

Responsible for ensuring the quality of all apparel and footwear received from vendors before it went to stores. Managed a team of quality inspectors and assisted with the direction of the distribution center’s workflow; monitored direct report’s attendance and performance, administered effective feedback and coaching.

Bs, Apparel Merchandising And Product Development

Activities and Societies: Alpha Gamma Delta, American Marketing AssociationFocus on modern merchandising concepts operating.

Ma, Management

Focus on marketing, finance and business development; traditional MBA study supplemented with courses aimed at developing teamwork.