Lara Garanzuay Castro Email & Phone Number

New York, New York, United States

Clients: Cotton (The Fabric of Our Lives), HSS (Hospital for Special Surgery)

Austin, Texas, United States

Clients: Cotton Inc., Hospital for Special Surgery, athenahealth

Austin, Texas, United States

Clients: Diageo (Buchanan’s Whisky Global, Buchanan’s Whisky USA), Hospital for Special Surgery

Clients: Austin Speech Labs, The Good Hippie• Lead a five person team in its development and execution of a semester long media campaign, including social media strategy, analytics and optimization and media relations• Serve as the liaison between the agency and the client through weekly meetings and email updates

Austin, Texas, United States

Spring 2022 Cohort MemberClients: Waypointer, Case KnivesCertifications: Amazon Advertising Foundations, Google Analytics, Google Ad Search, Google Ad DisplaySoftwares Used: Tableau Data Visualization, Stukent Mimic Pro

Austin, Texas, United States

• Guide groups of 30 prospective HS students and families around UT for a 2+ hour informational tour in Spanish and English • Spearheaded the implementation of Spanish tours through the creation of numerous Spanish informational materials• Recruit students from 100+ countries by conducting tours, answering phone calls and writing postcards and emails• Spearheaded the implementation of weekly Spanish tours through the creation of numerous Spanish informational materials

New York, New York, United States

Clients: Google.Org, Google Marketing Platforms (AdSense, AdMob, Ad Manager)• Responsibilities: managed weekly social listening for all clients, outlined and wrote social media copy daily, organized competitor reports and quarterly reports, ideated and pitched a strategic media plan with intern class for new M Booth client• Monitored social media, created data-driven insights, and assisted in providing strategic approaches for digital clients for long-term campaigns and current trends

New York, New York, United States

UTNY is an internship-first experiential learning program that provides UT Austin students the opportunity to live, work and learn in New York City.Students intern and study with UTNY faculty in courses tailored to the New York urban environment. They are also provided opportunities to network with New York tri-state alumni and industry leaders, as well as take part in numerous self-led activities that enrich their understanding of New York City.

Austin, Texas, United States

• UT Austin Dr. Alan Scott Chapter • Attend bi-weekly meetings with 100+ members and industry professionals nationwide to learn about their experience• Expand personal network by engaging in over 60 events including resume, networking and rhetoric development workshops

Remote

• Wrote bi-weekly blog posts on tips, benefits and life-changing experiences faculty can offer through study abroad• Scheduled social media posts across platforms such as Instagram, Twitter, Facebook, LinkedIn using tools such as Hootsuite and Later, to promote study abroad programs with a reach of 2,000+ people• Conducted 15+ interviews with professors, students and advisors worldwide to get insight into their study abroad programs

100 E. Broadway St., Del Rio, Tx 78840

• Wrote speeches and presentations for the Judge to use in events; such as Rotary Club meetings, school presentations and various county meetings• Presented yearly update of the Court to the County Commissioner’s Court with 1,000+ people in attendance• Integrated technology advancements into the courtroom amidst the pandemic to implement online work options and court sessions• Prepared the courtroom by gathering all the necessary documents for both parties, court reporter and Judge for each trial

Austin, Texas, United States

• Interviewed civic leaders and reported findings on the economic, technological and human factors that drive regional development• Gathered and analyzed 2,000+ home community value propositions to contribute to yearly research plan• Outlined and recommended solutions to aid the town’s economic downturn during the COVID-19 pandemic

Austin, Texas, United States

• SPELL: Students for Progress in Employee Language Learning• Instruct and assist a UT Austin staff member to help improve English language abilities• Prepare lesson plans and activities for semiweekly tutoring sessionsDedicate 4 hours weekly

900 W. Cantu Rd., Del Rio, Tx 78840

• Registered incoming students into School District• Interacted with and aided parents upon arrival to office

1200 Veterans Blvd., Del Rio, Tx 78840

• Formulated systematic process for interdepartmental communication• Assisted in transitioning from paper files to online files

Bachelor Of Science - Bs, Public Relations, Advertising, And Applied Communication

The University of Texas at Austin University Honors; Fall 2019 - Fall 2022 The University of Texas at Austin Presidential Scholar; 2019-2022

Bachelor Of Science - Bs, Public Relations, Advertising, And Applied Communication

Moody College of Communication Dean’s Honor List; Fall 2019 - Fall 2022 Texas Media and Analytics Sequence

Minor, Business Administration

High School Diploma

Salutatorian of Graduating Class