Lara Gillespie Email & Phone Number

Bournemouth, England, United Kingdom

Manage and implement digital campaigns to promote multiple products and brands across digital channels, including PPC and Affiliates.- Collaborative approach to creating integrated acquisition campaigns- Oversee delivery of activity to a tight schedule, ensure on brand and compliant.- Develop and implement test activity across data, media, proposition and creative to drive increasingly effective digital marketing.- Work with strategy and insights team on requirements for customer insight and data to drive effective customer acquisition & management.- Collaborate with agency partners (creative, media, research) and data analytics- Manage campaign budgets and expenses.

Southbourne, Bournemouth, Uk

A strategic ecommerce and digital marketing specialist. I have extensive experience of managing and developing online marketing strategies and websites to increase business revenue and build brands in competitive markets.Developed and managed digital marketing strategies, including website management and development, SEO + content strategy, branding, email marketing, social media and PPC.Dovetail Recruitment: Branding, website development, SEO, content strategy, social media, email marketing and PR.Regent Seven Seas Cruises: Management, Design & copy writing of HTML email campaigns.Laser Crystal: Website relaunch, SEO, PPC and Email marketing.

Wareham, Dorset

Managed UK and European marketing for technology products.Website content management, blog + content creation + email marketing, Amazon channel, event management, marketing materials and sales team support.

London, United Kingdom

Managed Jaeger website + digital marketing channels to drive revenue & ROIKey Achievements: *Won employee high achievement award*- Jaeger website revenue increased by 350% and became #1 store in 18 months- Introduced affiliate marketing strategy + exceeded targets- Introduced new ‘Click to purchase’ video - exceeded targets- Managed website redesign, increased SEO and PPC performance by over 250%DUTIES:- Managed website development, content and ux with agency- Managed email marketing strategy, segmentation, implementation and analysis.- Managed digital communications strategy - design, development and executionof tactical and integrated campaigns-- Managed SEO, PPC, social media and affiliate campaigns with partners- In-depth website analytics to improve performance- Represented digital at board level meetings- Ad-hoc consultancy for Beatrixong.com- Managed one direct report, suppliers, agencies and annual budget

London, England, United Kingdom

Managed Capita Learning & Development website + digital marketing strategy to deliver revenue via the digital channel.Key Achievements: *Won two employee high achievement awards*- Online revenue delivered 50-60% of total revenue; projected 75% for 2007- Success of online channel led to the development of an interactive web portal- Increased traffic and website bookings by over 300%- Introduced and managed PPC strategy in-house, the success led to outsourcing- Managed re-brand, re-development and re-launch of new website- Increased customer acquisition by 36%- Established + developed email marketing strategy to become an integral revenue channel + a third of marketing activity. Increased open & click thru by 200%.DUTIES- Managed Capita Learning & Development website and all internal external digital marketing communications- Managed digital marketing strategy to deliver revenue via the digital channel- Provided online marketing consultancy for other parts of the Capita Group- Sourced and managed agencies to effectively deliver digital communications- Managed website development, content and user experience- Managed email marketing strategy, segmentation, implementation and analysis- Designed and executed tactical digital communications and integrated campaigns- Managed SEO and PPC campaigns.- Managed company PR strategy and ad-hoc direct mail campaigns- In-depth analysis of website statistics for improved future performance- Managed annual digital marketing budget

Contractor for recruitment consultants, managed all online and offline marketing activity

London, England, United Kingdom

Certificate, Digital Marketing Leadership, Distinction

Post Graduate Diploma, Digital Marketing

Ba Hons, English With European Literature & Philosophy