Lara Barnes Email & Phone Number

United Kingdom

San Francisco, California, Us

Built a fully scaled model to manage 3000 Customers and Renewals. Managing a strong team of 90. KPIs Renewal rate growth, GRR, NRR, Advocacy, Customer Growth CSQLs converting at 45%, Customer experience - increased NPS on managed accounts by +12 points YOY.Pivoted customer management from perpetual to SaaS with our extended product suit from 3 to 12 products, managing the changing the required demands of CSMs to accommodate SaaS customer needs. Telemetry implemented to understand customer usage a risk mitigation strategies for retention, combining this with the creation of the Value Realization Services Framework with outcome based deliverables for customers utilising a Success Plan.Customer Lifecycle Project to aligning 12 departments outlining the needed gaps across our entire customer path end to end to drive considerable change and enhanced customer experience.

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

Austin, Texas, Us

Responsible for the Bluekai, Responsys & Maxymiser portfolio, these products include DMP, Email Marketing & Web Optimisation at the Oracle Marketing Cloud.Managed a team of customer success and renewal (multi-pillar, cross sell and upsell) professionals, across EMEA. Budget responsibility in SaaS Subscription Revenue & Services. Enterprise level customers spanning all verticals, Retail, Finance, Utilities, Travel, Telecom, Media and Gaming. Strategically developed a framework of delivery best practise with the Senior Leadership team to improve the quality of solution delivery.

Facebook acquired Atlas in 2013, it was my responsibility to sell Facebook’s advertising technology product and services to agencies and clients directly at C level across the Travel/Retail/Finance/FMCG/Auto/Telco industries.Contributed significantly to building Facebook's buy-side agency/advertiser technology stack for planning, buying, managing and measuring global off-Facebook digital marketing across all channels and new devices. As the Head of International Sales, I was responsible for the forecasting, budgeting, people growth and management of the P+L. In addition to this I had to ensure the retention and growth of existing customers by building a trusted advisor relationship across the team. During this period there was rapid growth into France/Italy/Spain/Germany/Singapore.Achievements· Set International Sales Strategy, scope opportunity, setting targets, execute and deliver· Influence the product & technical development by feeding back client requirements

Redmond, Washington, Us

As the Client Services Director, it was my responsibility to manage and influence the growth of revenue through the largest agencies, understand their clients marketing plans, and drive strategies to increase spend through Atlas either directly or through my team. Created “one Microsoft” story around media + technology for existing customers for multiple device campaigns, client data strategies, tracking & dash boarding solutions leveraging the Atlas solution. Worked closely with senior sales and account management level at Microsoft to create and execute account growth plans.Achievements;· Managed Change Management in July 2012, cost cutting requirements to bring the cost per head in line with Microsoft Advertising team target and increase profitability. · Overachieved on revenue target by 30%

Stockholm, Sweden, Se

Implemented the Tradedoubler UK Client servicing strategy for 300 clients & Publishers restructured the business managing 75 people, to deliver an agency based sales solution across PPC, SEO, Affiliate, Publisher & Tech Delivery to deliver £10m GP. Managed a strong team of 55 sales & client servicing individuals across the Tradedoubler performance based marketing and sales products Affiliate & Campaigns, with 5 direct reports.Part of the Change Management Team reporting to the CEO to review and improve the profitability of the business operations and processes globally. Developed personal relationships with the top 30 Clients, Agencies and Publishers, understood and influenced the strategy to drive their online metrics (new/repeat customers, players, punters, consumers, users, acquisitions). Integrated (and later un-integrated) The Search Works business into the Tradedoubler structure. Developed the sales plan to utilise all business assets with a go to market strategy and executed against it.Achievements:· Over-delivering in the Tradedoubler UK channel sales budget by 33% in 2010, 2011 budget 20% over target. Driving results.· Implemented a client servicing development training programme for all the team to drive “Client Delight”.· Carried out 3 month seconded project to implement strategic Change Management across 18 markets, working with senior heads across Europe.· Brought 2 UK businesses together structurally, implemented processes throughout to create an individual framework.· Worked on an international basis with Client Service Directors across international markets in France, Spain & Germany to share learning’s and strategy to implement a cohesive way of servicing our clients European wide.

London, Gb

Set up a new business unit for News Group Digital.Responsible for developing online transactional revenues through delivery of 3 online Shopping propositions across 3 different titlesMarketing & business strategy, set a 5 year plan, P&L developmentImplemented 3rd party shopping platform that fit customer needs, negotiated T&Cs and delivered to hit launch deadline.Marketing planning and promotions, drive traffic and revenue, cross selling & upselling whilst implementing a CRM strategy.Manage the Content strategy for the channels and the product promotion.Manage relationships with distribution partners and retail clients direct.Focused on customer requirements, carried out market research, usability testing & reviews.Oversee PR, direct marketing, email marketing campaigns & Search engine optimisation (PPC & SEO)Team recruitment & development. Analysis & KPIs– monitoring of transactions, clicks, revenue, gross sales, conversion rate, page impressions against targets

• Primary responsibility to help to bring to market a new tool that would work in conjunction with DoubleClick's ad serving products to help web publishers yield higher returns on their inventory and help grow advertiser revenue• Source & Deliver Optimisation Advertising solutions to Doubleclick Publisher Clients• Responsibility for DART Optimisation revenue in the International business• Working with a team of specialists to deliver Optimisation solutions to the market• Actively educating the DoubleClick client base on Optimisation best practices • Supporting the sales teams prospecting activities and sales cycle for new Optimisation opportunities • Working with clients post sale as Optimisation campaign consultant to insure proper usage of the product • Helping clients gain insights into their business and customer behaviour through analysis of Optimisation data

Issy-Les-Moulineaux, Île-De-France, Fr

-Continuous assessment of revenue opportunities cross functionally to meet Portal -Revenue objectives and the development of services to provide an excellent customer experience online and via mobile-Keeping abreast with technical developments and market developments across the Portal Channels areas and mobile.-Development of teams to work cross functionally to effectively execute all commercial opportunities Ad Sales, 3rd Party relationships and content partnerships, to deliver a consistency in vision.-Liaise regularly with France/Spain/Netherlands -Continuous realignment with the change in market pace with Web 2.0, the uptake in community products online and via mobile, e.g. photos, blogging, gaming, IPTV & VoD etc-Targeting new commercial opportunities, maintaining and managing client relationships -To develop new direct and indirect tactical business opportunities to market, for the distribution Orange Broadband software in retail outlets

Strategic Focus-Continuously assessing the marketplace and integration and adoption of user generated content at infancy stage-Strong online Business Development experience, Negotiation and contractual preparation and deliveranceManagement Responsibility-Team of 3 people, highly focused relationship building and partnering on a strategic basis within Keen’s core channels.

Identifying, negotitating and delivering UK content and commercial Partnerships to the Jobpilot portfolio. Working closely with international colleagues to enable synergies across the countries.

2:1, Geography

Education record