Lara Barnes Email & Phone Number

United Kingdom

San Francisco, California, US

Built a fully scaled model to manage 3000 Customers and Renewals. Managing a strong team of 90. KPIs Renewal rate growth, GRR, NRR, Advocacy, Customer Growth CSQLs converting at 45%, Customer experience - increased NPS on managed accounts by +12 points YOY.Pivoted customer management from perpetual to SaaS with our extended product suit from 3 to 12.

San Francisco, California, US

San Francisco, California, US

San Francisco, California, US

Austin, Texas, US

Responsible for the Bluekai, Responsys & Maxymiser portfolio, these products include DMP, Email Marketing & Web Optimisation at the Oracle Marketing Cloud.Managed a team of customer success and renewal (multi-pillar, cross sell and upsell) professionals, across EMEA. Budget responsibility in SaaS Subscription Revenue & Services. Enterprise level customers.

Facebook acquired Atlas in 2013, it was my responsibility to sell Facebook’s advertising technology product and services to agencies and clients directly at C level across the Travel/Retail/Finance/FMCG/Auto/Telco industries.Contributed significantly to building Facebook's buy-side agency/advertiser technology stack for planning, buying, managing and.

Redmond, Washington, US

As the Client Services Director, it was my responsibility to manage and influence the growth of revenue through the largest agencies, understand their clients marketing plans, and drive strategies to increase spend through Atlas either directly or through my team. Created “one Microsoft” story around media + technology for existing customers for multiple.

Stockholm, Sweden, SE

Implemented the Tradedoubler UK Client servicing strategy for 300 clients & Publishers restructured the business managing 75 people, to deliver an agency based sales solution across PPC, SEO, Affiliate, Publisher & Tech Delivery to deliver £10m GP. Managed a strong team of 55 sales & client servicing individuals across the Tradedoubler performance based.

London, GB

Set up a new business unit for News Group Digital.Responsible for developing online transactional revenues through delivery of 3 online Shopping propositions across 3 different titlesMarketing & business strategy, set a 5 year plan, P&L developmentImplemented 3rd party shopping platform that fit customer needs, negotiated T&Cs and delivered to hit launch.

• Primary responsibility to help to bring to market a new tool that would work in conjunction with DoubleClick's ad serving products to help web publishers yield higher returns on their inventory and help grow advertiser.
• Source & Deliver Optimisation Advertising solutions to Doubleclick Publisher Clients
• Responsibility for DART Optimisation revenue in the International business
• Working with a team of specialists to deliver Optimisation solutions to the market
• Actively educating the DoubleClick client base on Optimisation best practices
• Supporting the sales teams prospecting activities and sales cycle for new Optimisation opportunities

Issy-les-Moulineaux, Île-de-France, FR

-Continuous assessment of revenue opportunities cross functionally to meet Portal -Revenue objectives and the development of services to provide an excellent customer experience online and via mobile-Keeping abreast with technical developments and market developments across the Portal Channels areas and mobile.-Development of teams to work cross.

Strategic Focus-Continuously assessing the marketplace and integration and adoption of user generated content at infancy stage-Strong online Business Development experience, Negotiation and contractual preparation and deliveranceManagement Responsibility-Team of 3 people, highly focused relationship building and partnering on a strategic basis within.

Identifying, negotitating and delivering UK content and commercial Partnerships to the Jobpilot portfolio. Working closely with international colleagues to enable synergies across the countries.

2:1, Geography

Education record