Lara Barnes

Lara Barnes Email and Phone Number

Head of Customer, Civica Government and Defense @ Civica
United Kingdom
Lara Barnes's Location
United Kingdom, United Kingdom
Lara Barnes's Contact Details

Lara Barnes personal email

Lara Barnes phone numbers

About Lara Barnes

LEADERSHIP - GTM – CUSTOMER SUCCESS – SERVICES – CUSTOMER EXPERIENCE "Outstanding Woman in Customer Success Awards" Winner March 2024"Team Leader of the Year; Tech Sector 2020 Winner", Women In Tech Excellence Awards.International Customer Success Leader with over 25 years of experience in building & leading high growth, customer centric technology businesses. Positive and supportive leadership style with a proven track record of combining strategic planning, operational excellence to drive winning teams.I represent the customer, I am passionate about my role in helping them achieve their desired outcomes and to align organizations to address these, delivering value at every stage of any engagement is key. I believe an organization’s success is a function of its people.+ Leadership of teams of 90 people+ P&L Ownership in both, PE-backed and corporate organisations+ Acquisition integrations+ Cloud, SaaS, Analytics, Automation, MarTech+ Enterprise and SME+ Private Equity+ Creating true SaaS Customer success experience end to end+ Great communication skills+ Highly motivated, focused and deliver+ Very strong people leadership skills+ Solution Selling, Target Account Selling, Customer Outcome DeliveryAchiever - Built an Enterprise scaled Customer Success & Renewals organization to support 3000 customers, with a strong data focus and upsell motion converting at 45% from lead to closure.Transformational Leader - Initiated and drove a Customer Lifecycle project end to end across 12 departments to align and understand where our customers needed our help and how we could measure the experience, having a 360 degree view. We became customer obsessed to foster brand and customer loyalty.Collaboration -Working cross departmentally, challenging the status quo to change how our customers experienced their journey, established clear RACI's ensuring the customer knew who they were working with.Effectiveness - Planning & goal orientated. Strategy & performance mindset. Results delivered.Leadership - Excel in building loyal teams, thrive in leading, have clear values of commitment, integrity, loyalty, consistency, trust. High performance teams with lowest attrition rates, committed to developing people and mentoring.

Lara Barnes's Current Company Details
Civica

Civica

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Head of Customer, Civica Government and Defense
United Kingdom
Website:
civica.co.uk
Employees:
3096
Lara Barnes Work Experience Details
  • Civica
    Head Of Customer, Civica Government And Defense
    Civica
    United Kingdom
  • Sitecore
    Senior Vice President, Customer Success & Renewals
    Sitecore Jul 2023 - Jul 2024
    San Francisco, California, Us
    Built a fully scaled model to manage 3000 Customers and Renewals. Managing a strong team of 90. KPIs Renewal rate growth, GRR, NRR, Advocacy, Customer Growth CSQLs converting at 45%, Customer experience - increased NPS on managed accounts by +12 points YOY.Pivoted customer management from perpetual to SaaS with our extended product suit from 3 to 12 products, managing the changing the required demands of CSMs to accommodate SaaS customer needs. Telemetry implemented to understand customer usage a risk mitigation strategies for retention, combining this with the creation of the Value Realization Services Framework with outcome based deliverables for customers utilising a Success Plan.Customer Lifecycle Project to aligning 12 departments outlining the needed gaps across our entire customer path end to end to drive considerable change and enhanced customer experience.
  • Sitecore
    Global Vice President Customer Success And Renewals
    Sitecore Jul 2021 - Jul 2023
    San Francisco, California, Us
  • Sitecore
    Vice President Emea Customer Success & Global Operations At Sitecore
    Sitecore Jul 2019 - Jun 2021
    San Francisco, California, Us
  • Sitecore
    Senior Director, Global Customer Success
    Sitecore Sep 2017 - Jul 2019
    San Francisco, California, Us
  • Oracle
    Director, Customer Success Oracle Marketing Cloud
    Oracle Sep 2015 - Jul 2017
    Austin, Texas, Us
    Responsible for the Bluekai, Responsys & Maxymiser portfolio, these products include DMP, Email Marketing & Web Optimisation at the Oracle Marketing Cloud.Managed a team of customer success and renewal (multi-pillar, cross sell and upsell) professionals, across EMEA. Budget responsibility in SaaS Subscription Revenue & Services. Enterprise level customers spanning all verticals, Retail, Finance, Utilities, Travel, Telecom, Media and Gaming. Strategically developed a framework of delivery best practise with the Senior Leadership team to improve the quality of solution delivery.
  • Facebook
    Atlas Head Of International Sales
    Facebook Jun 2013 - Aug 2015
    Facebook acquired Atlas in 2013, it was my responsibility to sell Facebook’s advertising technology product and services to agencies and clients directly at C level across the Travel/Retail/Finance/FMCG/Auto/Telco industries.Contributed significantly to building Facebook's buy-side agency/advertiser technology stack for planning, buying, managing and measuring global off-Facebook digital marketing across all channels and new devices. As the Head of International Sales, I was responsible for the forecasting, budgeting, people growth and management of the P+L. In addition to this I had to ensure the retention and growth of existing customers by building a trusted advisor relationship across the team. During this period there was rapid growth into France/Italy/Spain/Germany/Singapore.Achievements· Set International Sales Strategy, scope opportunity, setting targets, execute and deliver· Influence the product & technical development by feeding back client requirements
  • Facebook
    Altas Client Services Director Emea
    Facebook Apr 2013 - Jun 2013
  • Microsoft
    Atlas Client Services Director, Emea
    Microsoft Jan 2012 - Apr 2013
    Redmond, Washington, Us
    As the Client Services Director, it was my responsibility to manage and influence the growth of revenue through the largest agencies, understand their clients marketing plans, and drive strategies to increase spend through Atlas either directly or through my team. Created “one Microsoft” story around media + technology for existing customers for multiple device campaigns, client data strategies, tracking & dash boarding solutions leveraging the Atlas solution. Worked closely with senior sales and account management level at Microsoft to create and execute account growth plans.Achievements;· Managed Change Management in July 2012, cost cutting requirements to bring the cost per head in line with Microsoft Advertising team target and increase profitability. · Overachieved on revenue target by 30%
  • Tradedoubler Uk
    Client Services Director
    Tradedoubler Uk Jun 2008 - Dec 2011
    Stockholm, Sweden, Se
    Implemented the Tradedoubler UK Client servicing strategy for 300 clients & Publishers restructured the business managing 75 people, to deliver an agency based sales solution across PPC, SEO, Affiliate, Publisher & Tech Delivery to deliver £10m GP. Managed a strong team of 55 sales & client servicing individuals across the Tradedoubler performance based marketing and sales products Affiliate & Campaigns, with 5 direct reports.Part of the Change Management Team reporting to the CEO to review and improve the profitability of the business operations and processes globally. Developed personal relationships with the top 30 Clients, Agencies and Publishers, understood and influenced the strategy to drive their online metrics (new/repeat customers, players, punters, consumers, users, acquisitions). Integrated (and later un-integrated) The Search Works business into the Tradedoubler structure. Developed the sales plan to utilise all business assets with a go to market strategy and executed against it.Achievements:· Over-delivering in the Tradedoubler UK channel sales budget by 33% in 2010, 2011 budget 20% over target. Driving results.· Implemented a client servicing development training programme for all the team to drive “Client Delight”.· Carried out 3 month seconded project to implement strategic Change Management across 18 markets, working with senior heads across Europe.· Brought 2 UK businesses together structurally, implemented processes throughout to create an individual framework.· Worked on an international basis with Client Service Directors across international markets in France, Spain & Germany to share learning’s and strategy to implement a cohesive way of servicing our clients European wide.
  • News International (The Sun & The News Of The World Online)
    Head Of Ecommerce
    News International (The Sun & The News Of The World Online) Jul 2007 - Jun 2008
    London, Gb
    Set up a new business unit for News Group Digital.Responsible for developing online transactional revenues through delivery of 3 online Shopping propositions across 3 different titlesMarketing & business strategy, set a 5 year plan, P&L developmentImplemented 3rd party shopping platform that fit customer needs, negotiated T&Cs and delivered to hit launch deadline.Marketing planning and promotions, drive traffic and revenue, cross selling & upselling whilst implementing a CRM strategy.Manage the Content strategy for the channels and the product promotion.Manage relationships with distribution partners and retail clients direct.Focused on customer requirements, carried out market research, usability testing & reviews.Oversee PR, direct marketing, email marketing campaigns & Search engine optimisation (PPC & SEO)Team recruitment & development. Analysis & KPIs– monitoring of transactions, clicks, revenue, gross sales, conversion rate, page impressions against targets
  • Doubleclick.Net
    International Optimisation Sales Manager
    Doubleclick.Net Jan 2007 - 2007
    • Primary responsibility to help to bring to market a new tool that would work in conjunction with DoubleClick's ad serving products to help web publishers yield higher returns on their inventory and help grow advertiser revenue• Source & Deliver Optimisation Advertising solutions to Doubleclick Publisher Clients• Responsibility for DART Optimisation revenue in the International business• Working with a team of specialists to deliver Optimisation solutions to the market• Actively educating the DoubleClick client base on Optimisation best practices • Supporting the sales teams prospecting activities and sales cycle for new Optimisation opportunities • Working with clients post sale as Optimisation campaign consultant to insure proper usage of the product • Helping clients gain insights into their business and customer behaviour through analysis of Optimisation data
  • Orange
    Group Head Of Portal Channels, Ecommerce & Travel
    Orange Oct 2001 - Dec 2006
    Issy-Les-Moulineaux, Île-De-France, Fr
    -Continuous assessment of revenue opportunities cross functionally to meet Portal -Revenue objectives and the development of services to provide an excellent customer experience online and via mobile-Keeping abreast with technical developments and market developments across the Portal Channels areas and mobile.-Development of teams to work cross functionally to effectively execute all commercial opportunities Ad Sales, 3rd Party relationships and content partnerships, to deliver a consistency in vision.-Liaise regularly with France/Spain/Netherlands -Continuous realignment with the change in market pace with Web 2.0, the uptake in community products online and via mobile, e.g. photos, blogging, gaming, IPTV & VoD etc-Targeting new commercial opportunities, maintaining and managing client relationships -To develop new direct and indirect tactical business opportunities to market, for the distribution Orange Broadband software in retail outlets
  • Wanadoo
    Group Head Of Portal Channels, Shopping & Travel
    Wanadoo 2001 - 2006
  • Keen.Com
    Senior Business Development Manager
    Keen.Com Jan 2001 - Dec 2001
    Strategic Focus-Continuously assessing the marketplace and integration and adoption of user generated content at infancy stage-Strong online Business Development experience, Negotiation and contractual preparation and deliveranceManagement Responsibility-Team of 3 people, highly focused relationship building and partnering on a strategic basis within Keen’s core channels.
  • Jobpilot.Co.Uk
    Uk Marketing & Partnerships Manager
    Jobpilot.Co.Uk Jan 2000 - Jan 2001
    Identifying, negotitating and delivering UK content and commercial Partnerships to the Jobpilot portfolio. Working closely with international colleagues to enable synergies across the countries.

Lara Barnes Skills

E Commerce Affiliate Marketing Digital Strategy Digital Marketing Email Marketing Strategic Partnerships Ppc Online Advertising Strategy Marketing Strategy Digital Media Crm Marketing Seo Business Development Market Research Online Marketing Direct Marketing Mobile Devices Web Analytics New Business Development Advertising Sem Recruiting Customer Acquisition Team Management Customer Success Customer Relationship Management Team Leadership Management Of International Teams Software As A Service Pay Per Click Data Management Email Marketing Software Web Optimisation

Lara Barnes Education Details

  • University Of Reading
    University Of Reading
    Geography
  • Rochester Grammar
    Rochester Grammar

Frequently Asked Questions about Lara Barnes

What company does Lara Barnes work for?

Lara Barnes works for Civica

What is Lara Barnes's role at the current company?

Lara Barnes's current role is Head of Customer, Civica Government and Defense.

What is Lara Barnes's email address?

Lara Barnes's email address is la****@****cle.com

What is Lara Barnes's direct phone number?

Lara Barnes's direct phone number is +141538*****

What schools did Lara Barnes attend?

Lara Barnes attended University Of Reading, Rochester Grammar.

What skills is Lara Barnes known for?

Lara Barnes has skills like E Commerce, Affiliate Marketing, Digital Strategy, Digital Marketing, Email Marketing, Strategic Partnerships, Ppc, Online Advertising, Strategy, Marketing Strategy, Digital Media, Crm.

Who are Lara Barnes's colleagues?

Lara Barnes's colleagues are Andrew Hayes, Julie Smith, Nik Dalgarno, Devendra Choudhary, Adale Shorland, Sarah St.quinton, John Medina.

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