Lara Pac Email & Phone Number

Madrid - Geneva

Marketing Communication & PR are moving constantly. I am glad to empower your Brand in this move!#businesstransformation#comunicationimprovement#storytelling#imageshapper#mediarelations#pressoffice#ambassadorsstrategy#luxuryevents

Madrid Y Alrededores, España

- Key clients: 20th Century Fox Home Entertainment, The Coca-cola Company, Shakira and her Foundation Pies Descalzos, Heineken, Grupo Maxxium, Altadis, El Corte Inglés, Grey Goose Vodka, Grupo Osborne, Lexus, Jeep, Subaru, SsangYong, Hyundai, Renault, Tata Motors, Grupo Live Nation, Rock & Rio, Cadena 100 Awards.- Communication and PR strategies for international accounts – including brand bulding and storytelling, launches of new products, strong media relations, press releases, interviews, press trips, galas, cinema and theatre premieres, concerts, fashion shootings, special stories for lead press and social media platforms.- Analysing the Return of Investment (ROI)- Strong collaboration with multifunctional departments for delivering key events (from planning, creating brand identity & positioning to leading the event outstanding execution). Drove Innovation and creativity in special events resulting in high media impacts and influencing key opinion leaders.- Budget management and managing relationship with key providers- Talents management: Booking and managing top national and international show business celebrities(actors, film directors, and musicians), fashion top models and sports personalities as Ambassadors for communications and PR strategies.- Organizing press junkets (over 100 journalists) and special press meetings in Spain, USA and UK- Experience working with headquarters both Domestic and International (Los Angeles USA, London UK). - Creating, developing and managing promotional videos, photoshoots and other audio-visual materials - Sponsorship content and management for international brands in different platforms such as: Jumping Nations Cup Barcelona, Spanish Polo Tournament in Sotogrande, Madrid Motor Show, Madrid Fashion Week, Mutua Madrid Open Tennis, Baqueira Beret.

Spain And Brazil

- Keynote Speaker for Conferences and Seminars- corporate videos and radio spots - TV Hostess

Madrid Y Alrededores, España

- Developing and executing communication and PR strategies - Planning and executing annual budgets - Launching of the new products, press conferences and nominations- Strengthening media relations- Managing the company participation in the New Technologies Spanish Show SIMO- Internal Communication: Newsletters, team building meetings, managing the annuals internal events of the company - Managing the company website

Madrid Y Alrededores, España

FIRST INTERNET AWARDS IN SPAIN- Managing the 230 websites participating in 25 categories: launching the contest, developing PR strategies for participants, registration, direct contact with participants during all the process, motivating the votes, communicating the winners in each phase- Supporting participants and providing feedback regarding their website design and page layout to ensure they reached all key technical requirements- Reception and coordination of the winners in the 25 categories during the Awards Gala in Madrid (1.000 people attending)

Executive Program In Luxury Business Management, Direccion Estrategica, Nota Final: A. Premio Minerva Al Mejor Alumno De La Promoción.

Intensive French Course, Seminars And Workshops

Master Degree In Broadcast

Senior English Course Focused On Marketing

Bachelor Degree In Communication And Advertising