Larissa Molina Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brazil

Brazil

This role represents, and advocates for the Brazilian audience and Prime Video customer in all analysis and meetings with different senior-level stakeholders in the region and globally such as Producers, Creatives, Writers, Marketeers, Finance, and others. - Lead of research studies end-to-end providing content insights to upcoming series and movies in Latin America.- Lead of creative content and trend projects to identify opportunities to content development in the region (Genre… Show more This role represents, and advocates for the Brazilian audience and Prime Video customer in all analysis and meetings with different senior-level stakeholders in the region and globally such as Producers, Creatives, Writers, Marketeers, Finance, and others. - Lead of research studies end-to-end providing content insights to upcoming series and movies in Latin America.- Lead of creative content and trend projects to identify opportunities to content development in the region (Genre Deep Dive, Key creative elements engagement analysis, Upcoming themes and visual trends, etc.). - Interact cross-functionally with a variety of teams developing effectiveness models together with Data Science, Marketing and Finance Global teams. Show less

São Paulo, Brazil

As part of this role, I had the opportunity to increase System1 Research's footprint in LATAM through the development of key accounts, using qualitative and quantitative research methods, and leading branding, communication, and innovation tests to drive business growth.-Strategic experience to implement best-in-class research methodologies for clients like: Coca-Cola Company, Natura&Co, Globo, Globosat, Sanofi, P&G, FCA Fiat, Mondelez, enabling commercial, marketing, advertising, and… Show more As part of this role, I had the opportunity to increase System1 Research's footprint in LATAM through the development of key accounts, using qualitative and quantitative research methods, and leading branding, communication, and innovation tests to drive business growth.-Strategic experience to implement best-in-class research methodologies for clients like: Coca-Cola Company, Natura&Co, Globo, Globosat, Sanofi, P&G, FCA Fiat, Mondelez, enabling commercial, marketing, advertising, and media agencies to better adopt consumer insights and System1 methodologies.- Provide consulting services to senior-level clients and provide expert advice on the development of commercial proposals, including presenting results and discussing opportunities.- As part of this role, I was responsible for working with other country leaders, teams, and clients in the US, Europe, and Asia.- Enhance market research deliverables by providing clear narratives, illuminating insights and offering recommendations that enlighten and inspire clients.- Directly managing a team of 6 individuals: guiding processes and ensuring that they are carried out according to plan. Show less

São Paulo, São Paulo

São Paulo E Região, Brasil

São Paulo E Região, Brasil

APRAÇA is an art collective founded by myself and Gabriela Leal, providing a new working approach with a deeper human and local view in the cities; the collective work is based on anthropology, city rights and visual arts to generate knowledge. APRAÇA Press & ‘Cidades Imateriais’ : a platform composed by editorial and art intervention solutions that provides advice and services to artists, other collectives, and brands who wish to develop independent publications.

São Paulo E Região, Brasil

- Planned, coordinated, and advised on providing insights of qualitative and quantitative market research. - Participated in the production of summaries, reports, and presentations related to: Trends and Behavior ~ Market Indicators and Competitors ~ Communication Analysis ~ Brand Planning- Developed presentations based on “5is process” (Issue, Information, Interpretation, Insights, Initiatives).- Experienced in presentations to executive board members; as well as production and… Show more - Planned, coordinated, and advised on providing insights of qualitative and quantitative market research. - Participated in the production of summaries, reports, and presentations related to: Trends and Behavior ~ Market Indicators and Competitors ~ Communication Analysis ~ Brand Planning- Developed presentations based on “5is process” (Issue, Information, Interpretation, Insights, Initiatives).- Experienced in presentations to executive board members; as well as production and adaptation of presentation’s storytelling. - Demonstrated expertise in creating and organizing innovation workshops, performing brand development, and managing consumer insights for the following notable brands: Kaiser Radler, Kaiser, and Sol Premium. Show less

São Paulo E Região, Brasil

- Planned, coordinated, and served in an advisory and insights role for qualitative and quantitative research. - Conducted strategic planning with advertising agencies and delivered presentations to the executive board.- Create reports and data reflecting problem/needs assessment and hypothesized to generate insights for different marketing areas. - Main Projects: Brand Extension Projects, New Brands Development, Brand Positioning Review, and Brand DNA, Category Studies (volume… Show more - Planned, coordinated, and served in an advisory and insights role for qualitative and quantitative research. - Conducted strategic planning with advertising agencies and delivered presentations to the executive board.- Create reports and data reflecting problem/needs assessment and hypothesized to generate insights for different marketing areas. - Main Projects: Brand Extension Projects, New Brands Development, Brand Positioning Review, and Brand DNA, Category Studies (volume, value, growth, penetration, tickets, market share, etc. Show less

São Paulo E Região, Brasil

- Provided local marketing team with market performance analysis and research to improve investments; particularly in trade marketing. - Conducted market research coordination with external research institutes in both ad-hoc as tracking projects (Nielsen, Kantar Worldpanel, and Millward Brown), and interfaced with home panel systems (Advisory and Flexpanel).- Produced monthly reports with market performance analysis and data.

São Paulo E Região, Brasil

- Provided account services and proposal development as well as planning, coordinating, and analyzing ad-hoc’s research for several market segments: financial, telecommunications, personal care, and food and retail. - Market Research Techniques: • Quantitative Research: Product/Concept Test ~ Brand Image ~ U&A ~ Segmentation ~ Satisfaction ~ Recall - Shopper/ POS • Qualitative Research: Focus group ~ In-depth Interviews

Specialist

Graduation