Larisa Forester Gilday, Cpsm, Associate Aia Email and Phone Number
I embrace eternal positivity, new ideas, innovative techniques, diverse cultures, and constant growth.I am a strategic marketing and business development professional skilled at creating impactful comprehensive brand strategies within a fast-paced team environment that are in direct support of client needs and business goals and objectives across diverse industries and country borders. I conceptualize and orchestrate marketing campaigns that effectively reinforce and build a stronger brand by utilizing analytic and problem-solving skills to discover clients’ needs and desires. I do this because I am passionate about empowering my clients to be the best they can be while creating meaningful, lasting relationships within a company and other key organizations through cross-functional partnerships and individual involvement. I am completely dedicated to improving the status quo. Every day.After studying in a Côtes-d’Armor commune, painting in the Louvre, working in the shadow of the Eiffel Tower, making a holiday, setting a rugby Guinness World Record, creating business development and marketing departments for growing design firms, opening a new office, and moving around the globe, I am always ready for another adventure.Using business development and marketing strategy as art forms, I thrive on being able to nurture meaningful relationships with leaders across diverse industries and country borders. This complex network of highly motivated individuals is constantly growing and it is this growth that encourages each individual to be better than they were yesterday.I am passionate about creating meaningful, lasting relationships within my company, with key industry organizations, and within my community through my own personal involvement and dedication to constantly improving the status quo. Through studies and work with award-winning design professionals both domestically and abroad, I've had the opportunity to help plan comprehensive business development and marketing strategies across a variety of industries. This cultural (and multi-lingual!) exposure and diversity in approaches, processes and outcomes has not only expanded my cultural horizons, but has made me much more adaptable in my strategy-building techniques and problem-solving skills.Expertise: Strategic Thinking | Leadership | Relationship Development | Creative Solution Inspiration | Business Development | Analysis | Innovative Theory | Art | Design | Language | Marketing Strategy | Digital Strategy | Public Relations Strategy | Research
Cameron Macallister Group
View- Website:
- cameronmacallister.com
- Employees:
- 20
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Principal Consultant - Market Intelligence And StrategyCameron Macallister GroupLos Angeles, Ca, Us
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Client Strategies DirectorStaples Construction Company Jan 2021 - PresentVentura, Ca, UsBrand strategy, development of marketing and lead initiatives for customer outreach, facilitation of CRM and lead pipeline, and creation/management of digital media to grow the client network- Create, promote, and maintain the company brand- Development of annual marketing strategies and action plans to increase client engagement- Monitor competitor activity and benchmarking- Create and Enhance customer awareness – refining and communicating the company’s current service offerings and identifying new services based on demand- Identify new target markets and develop applicable marketing and communications strategy for penetration- Facilitate corporate communications- Facilitate pre‐ and post‐ project promotional and PR efforts- Facilitate the overall CRM process- Creation and monitoring of strategic marketing campaigns -
ConsultantCameron Macallister Group Mar 2023 - PresentOrinda, Ca, UsSpecialties: Market Intelligence, Research, Marketing Assessments, Client Surveys, Business Development and Marketing Strategic Planning, Organizational Development
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Crew Network Foundation Chapter ChampionCrew Los Angeles Jan 2023 - PresentLos Angeles, Ca, Us -
Past PresidentCrew Los Angeles Jan 2022 - Dec 2022Los Angeles, Ca, Us
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PresidentCrew Los Angeles Jan 2021 - Dec 2021Los Angeles, Ca, Us
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Director Of CommunicationsCrew Los Angeles Jan 2020 - Dec 2021Los Angeles, Ca, Us
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President ElectCrew Los Angeles Jan 2020 - Dec 2020Los Angeles, Ca, Us
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Director Of Membership RetentionCrew Los Angeles Jan 2019 - Dec 2020Los Angeles, Ca, Us
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Director Of Membership RecruitmentCrew Los Angeles May 2017 - Dec 2018Los Angeles, Ca, Us
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Director Of MarketingNational Association For Museum Exhibition Apr 2020 - Present -
Director Of EducationSmps Los Angeles Jul 2021 - Sep 2022Torrance, Ca, Us -
Marketing And Business Development ManagerFrederick Fisher And Partners May 2017 - Jan 2021Los Angeles, California, Us- Implementing strategies to seamlessly adapt, improvise, find new ways to collaborate, problem solve, and do the unexpected for our clients by constantly pushing the envelope of new possibilities while staying aligned with our and our clients’ core ethos- Improve processes and systems for better internal brand alignment including implementation of a CRM, Digital Asset Management system, Lead Procurement, and internal communications- Lead creative strategy to develop systems, guidelines and training that empower my team to activate the brand and showcase how confidently they believe in it- Incorporate best practices and facilitate collaboration among nationwide teams- Beginning expansions into new market segments and new geographical regions through targeted client acquisition, speaking opportunities, community outreach and mentoring- Support the development of our external brand perception with creative strategies including targeting and positioning, architecture and expression alignment, strategic direction and tone- Work with internal and external teams, managing deadlines, budget and providing strategic direction and insightful thinking to ensure we are constantly supporting our overall business goals and objectives- Develop and lead marketing and business development strategies and campaigns for key client relationships and long term strategic goals nationwide -
Director Of Columbus Operations + AssociateMsa Architects May 2015 - May 2017Cincinnati, Oh, Us -
Director Of Columbus OperationsMsa Architects Apr 2013 - May 2017Cincinnati, Oh, Us- Launched a new office through brand awareness campaigns, client interaction and community involvement while balancing competing priorities of developing new relationships and project opportunities and maintaining accuracy and quality of other existing responsibilities including over $4.5M in current work- Increased overall workload by 17% and $1.5M of annual billings in the first two years by authoring and implementing business development and client acquisition strategies in the new geographic region- Lead the selection and implementation of a new company-wide CRM system that is projected to cut proposal production time by at least 50% which will increase overall revenue by 20% based on the current win-rate of nearly 60% for every short-list award - Facilitate communication between cross-functional groups by developing and leading status update reports to executive leaders on marketing strategies, key project pursuits and long term strategic goals for both our growing office and our established headquarters- Manage strategic project pursuit teams comprised of major national and local leaders with strong personalities and across multiple time zones
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Marketing And Business Development CoordinatorMsa Architects Dec 2010 - May 2013Cincinnati, Oh, Us- Hired to increase client engagement, diagnose marketing weaknesses, identify operational and procedural risks, and reinvigorate brand perception to challenge the status quo- Increased client interaction through proposals by 53% from the previous year and 70% from the past two years (based on internal metrics and analysis)- Reinvigorated company brand perception with a new interactive website resulting in a 500% overall traffic increase, over 70% of which were new visitors, and a 40% international reach increase (based on Google Analytics and internal metrics)- Led a successful campaign to make Cincinnati Reds opening day a ceremonial city holiday, winning three national awards, including one for promotional marketing campaigns
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Director Of Membership And SponsorshipCrew Columbus - Commercial Real Estate Women Jan 2014 - Mar 2017Columbus, Ohio, Us -
Emotional Intelligence Skill TrainingTalentsmart Jun 2015 - Mar 2016San Diego, Ca, UsCompleted a three-month professional coaching session on Emotional Intelligence in the workplace for leadership development with a six-month follow-up training session -
Bar/Restaurant ManagerFb'S Jun 2010 - May 2013- Professionally managed multiple job responsibilities, including managerial accountability in a dynamic, fast-paced lounge, dining and night club establishment intent upon providing guests with an experience unobtainable at any other establishment in the City- Increased average nightly sales by 30% by effectively up-selling menu items- Maintained a cash drawer of $3,000 with less than 1% nightly differential
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Web DesignIndependent Contractor Jun 2009 - Apr 2011• Designed an interactive website for use as a teaching tool in web-design course for Dr. David Curry, a specialist in the development of computerized solutions to problems in marketing and e-commerce • Designed a series of graphics which were published in the Journal of the Academy of Marketing Sciences• Documented the processes and techniques used in various Adobe programs to instruct in website development for student and professional use• Contracted as the primary web developer for a small architectural firm - The finished site may be viewed online at www.housecharmers.com
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Marketing Strategy ConsultantLeap Beyond Therapy Sep 2009 - Jun 2010LBT is the only regional facility offering individualized and intensive physical therapy for the 9,500 children in the Tri-State with neuromuscular disorders, most specifically cerebral palsy. They were facing an uneven annual profit spread with the heaviest inflow occurring during the summer as most families must travel for therapy and do not want their child to miss school.- A thesis consisting of a 20 week client engagement, business diagnosis and marketing consultation to determine why Leap Beyond Therapy was facing an uneven annual profit spread- Increased attendance and annual revenue by 40% by implementing two positioning strategies, one for facility distance perception and one for the perception of therapists’ skills
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Inside The Box: Systematic Inventive Thinking TrainingSit - Systematic Inventive Thinking® 2010 - 2010Tel Aviv, IlA development course conducted by Drew Boyd, Exec. Director of the MS Marketing Program at the University of Cincinnati, designed to train professionals to be innovative by thinking ‘Inside the Box’ and utilizing available resources in new ways to effectively solve problems -
Co-OpRolinet Et Associés Apr 2007 - Sep 2007I was an international co-operative education student at the Parisian architectural firm Rolinet et Associés and was one of two employees in the eighteen-employee firm who spoke English. Because of this, I was able to provide input that was unique to my American-training including spatial organization techniques, design presentation expertise and translation services. Some of my work includes: - The layout for the design winning seventeen-chalet ski resort in Grimentz, Switzerland - Final pictorial deliverables and exterior designs: www.rolinet.fr - Final layout design: alpinehomesintl.com/ski_property_grindelwald_switzerland/30/1- The documentation and regeneration plans for the Martel de Janville sanitarium in Passy, France into a luxurious ski resort
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Store ManagerLadybug Fashion May 2005 - Jun 2007- Store manager for this $75,000 annual revenue boutique clothing store responsible for day to day functions including assisting in the staffing and scheduling of five employees, balancing the books, analysing monthly revenue and profits and ordering and maintaining a series of diverse seasonal product lines- Increased sales by 15% through positive customer relations, store displays, strategic merchandise placement, and product promotions -
Co-OpRatio Architects 2006 - 2007Indianapolis, In, UsI worked at the $10 million firm Ratio Architects because of its unique working atmosphere. Both the physical office and the project assignments are organized like an open studio that encourages group interaction and co-operative learning. I was able to lead projects such as:- Walkthroughs for the ‘Building of America’ award-winning Butler student housing - The final project may be viewed at ratioarchitects.com/awards.cfm- Designing the ‘Best Barkitechture’ award-winning expandable doghouse for the National Barkitecture Competition in which all proceeds were donated to the Humane Society of Indianapolis- Developed the graphics on the winning design bids for the Indianapolis Airport Hilton Hotel and the Indianapolis University Memorial Stadium North End Zone ExpansionI returned to Ratio for its unique learning opportunities for my second co-op. The entire 12-week period was dedicated to the classified project for the Indiana Convention Center Expansion. This project involved restrictions from the city, state and federal authorities and mandated that all specifics be kept confidential. An entire floor was dedicated solely to those assigned to the project with all meetings conducted in a soundproof room. - As the 3-D designer for this project, I created the graphics, landscaping and color schemes that were used in the winning design presentation. They were also used as a model for the building construction - The graphics may be viewed online at www.icclos.com
Larisa Forester Gilday, Cpsm, Associate Aia Education Details
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University Of CincinnatiMarketing -
University Of CincinnatiArchitecture
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The American University Of ParisEuropean Art And Architecture History
Frequently Asked Questions about Larisa Forester Gilday, Cpsm, Associate Aia
What company does Larisa Forester Gilday, Cpsm, Associate Aia work for?
Larisa Forester Gilday, Cpsm, Associate Aia works for Cameron Macallister Group
What is Larisa Forester Gilday, Cpsm, Associate Aia's role at the current company?
Larisa Forester Gilday, Cpsm, Associate Aia's current role is Principal Consultant - Market Intelligence and Strategy.
What schools did Larisa Forester Gilday, Cpsm, Associate Aia attend?
Larisa Forester Gilday, Cpsm, Associate Aia attended University Of Cincinnati, University Of Cincinnati, The American University Of Paris.
Who are Larisa Forester Gilday, Cpsm, Associate Aia's colleagues?
Larisa Forester Gilday, Cpsm, Associate Aia's colleagues are Andrea Jacoby, Kate M., Andrea Jacoby, Scott L. Wilson, P.e., Elizabeth Halton, Mary Ann Lazarus, Faia, Leed Fellow, Tiffany Bergeron.
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