Larisa Paes De Lima Email & Phone Number

Brasil

São Paulo, Brasil

Responsável pela gestão dos times de UX Research, Service Design e Content Design da Loft- Janeiro/2023 -> promoção a Gerente de Design SR e convite para gerenciar equipe de Design de Conteúdo (mais 4 pessoas);- Estruturação de Career Ladders para equipes de Design Chapter;- Responsabilidade pela contratação de profissionais de nível sênior e liderança em uma visão de design ops;- Interface contínua com outras áreas e equipes como: Produto, Experiência do Cliente, Marketing, Branding, etc.;- Implementação de estratégias de visibilidade e conexão para equipes de Design Chapter (sincronizações entre áreas, roadmaps de operações de design);- Contratação e orientação de profissionais das disciplinas, mentorando e apoiando também em projetos técnicos e no desenvolvimento de carreira;- Liderança técnica, priorizando demandas das 6 áreas de negócio;- Responsabilidade pelas avaliações 360º de carreira, e também em inspirar e motivar equipes em momentos difíceis na empresa e no mercado de tecnologia.

Responsável pela gestão dos times de UX Research e Service Design na Loft.- Março a Maio/2022 -> como Gerente de Design, fui responsável por liderar equipe de UX Research (7 pessoas);- Maio a Dezembro/2022 -> aumento de responsabilidades assumindo também equipe de Service Design (mais 5 pessoas).

Remote

- Structuring an UX research area from scratch;- Funding UX research discipline and hiring the first researchers of the company;- Team management with responsibility for a diversity of ceremonies: 1:1s, checkpoint, syncs, etc.;- Designing now, next & later strategy for UX research area;- Event planning to bring employees closer to users (user day and field study camps);- Conducting dynamics to prioritize themes between business areas;- Strategic planning, validation and product development with the CPO and product team.

Remote

- Structuring the UX Research area;- Hiring senior level researchers, also mentoring them on research projects and Y career development;- Implementation of visibility strategies (repository, heartbeats, user pills, etc);- Technical leadership, prioritizing demands from the 3 Tribes;- Responsibility for UX Research interface with other areas (Product, Design, Marketing, Data Science);- Development of internal processes and optimization of the way the team works;- Team management and organization of ceremonies: 1:1s, checkpoint, syncs, etc.;- Creation of a guide to best practices with users (UX research playbook);

Remote

- Responsibility for conducting UX research projects at Partners Tribe (Restaurants);- Methodological guidance of Product Designers and Product Managers in experiments and usability tests;- Playbook proposal and best practices for the tribe;- 1:1 alignment with Product Head and Design Leads.

Campinas / Sp

User Experience professor at two editions in the post-graduation course Interaction Design at PUC Campinas University. Periods in which the course was administered:- May/19 to June/19 (32h/class);- Feb/20 to March/20 (32h/class).

Campinas Area, Brazil

- Responsible for UX strategy in the R&D team (Product department);- Conducting interdisciplinary research in partnership with technical areas (meteorologists, agronomists, data scientists);- Acting in research, analysis and presentation of insights and actionable for product developing;- UX strategy for designing more intuitive interface proposals and reasonable technical graphics;- Qualitative understanding of user journey and insightful reports directed by profile (owner, manager, supervisor);- Field research on farms and industry.

Campinas Area, Brazil

Researcher at John Deere's Center for Innovation and Technology in Latin America (LATIC) in R&D activities with a focus on user experience design for the agro sector. Main activities performed:- Structure and conduct qualitative userr research;- Ethnography of customer processes (sugar cane industry context);- Use of playful techniques and exploratory design games in the interviews;- Responsibility for shadowing, service blueprinting, journey mapping and personas;- Using of design thinking tools, and also codesign, participatory design and design anthropology techniques;- Data collecting, analyzing and visual presentation of insights;- Report identified opportunities and insights to the global team.

Rio De Janeiro Area, Brazil

Ethnography and analysis of collaborative design experiments in public libraries in Rio de Janeiro, developing games, user approach techniques through design anthropology and innovation process guided by design in public space. Acting as a collaborator at ESDI's Design and Anthropology Laboratory (LaDA), participating in courses and presentations at conferences. Conducting research in partnership with the Scandinavian Codesign Research Center (CODE), from KADK, Denmark.

Rio De Janeiro E Região, Brasil

• Experiência de Estágio de Docência em duas disciplinas da graduação em Design da Escola Superior de Desenho Industrial da UERJ, com carga horária semanal de 8 horas durante um semestre;• Pesquisa, produção e publicação de artigos focados em torno do tema JOGOS e DESIGN COLABORATIVO, além da apresentação de trabalhos e facilitação de workshops sob este mesmo tema.

Rio De Janeiro/Brazil

Visiting professor in the extension course MAPPING-SQUARE-MACHINE: An Collaborative Design Experience in Public Space, offered by ESDI-UERJ, with a total workload of 32 hours.

Sp, Brazil

• Responsibility for:- Creation team and all materials developed;- Creation of advertising and seasonal campaigns;- Development of visual communication standard for stores (visual merchandising);- Researches about trends for POS;- Design of uniforms, billboards, logos and visual communication;- Creating folders, tabloids, banners, catalogs, POS material and giveaways;- Coordination and development of an assistant.

São Paulo E Região, Brasil

• Development of graphic materials for GA.MA Italy Ltda;• Event Coverage São Paulo Fashion Week - SPFW 2012 for UOL - Universo Online;• Development of catalogs for brands underwear and Liz In.joy;• Provision of visual communication company to Liz.

São Paulo E Região, Brasil

• Designer responsible for various materials and graphics lines Toiletries and Beauty;• Development of materials to support the campaigns of internal communication;• Research and development of packaging;• Participation in the creation of materials for events such as trade shows and conventions;• Preparation of ads, logos and visual communication;• Creating folders, tabloids, banners, catalogs, POS material and giveaways.

São Paulo E Região, Brasil

• Responsibility for Design within Marketing department;• Coordination of the design team and web design agency;• Direct contact with suppliers in Brazil and China;• Responsible for follow up weekly in Spanish with headquarters in Argentina;• Participation in the creation of incentive campaigns for internal and external audiences;• Active participation in the naming process for new products and other brainstorms for campaigns and projects;• Support the development of events such as fairs and conventions;• Research and development of packaging;• Preparation of ads, logos and visual communication;• Creating folders, banners, e-mail marketing, catalogs and POS material;• Design and conference instruction manuals of the products.

Alphaville / Sp

• Development and improvement of visual interfaces of IT products Philips systems (IVR, CRM);• Preparation and diagramming manuals and user guides;• Creation of business presentations and e-mail marketing;• Preparation of logos and visual communication;• Redesign of brands;• Advising on international communication (English).

Mestrado, Design

Specialisation Lato Sensu, Corporate Communication

Bachelor'S Degree, Comunicação, Arte, Design

Graphic Design