Larissa Schimel

Larissa Schimel Email and Phone Number

Marketing & Communications Executive | PR | Digital Media | Branding | Event Planning | #CleanEnergy Advocate @ DOE Loan Programs Office
Larissa Schimel's Location
Washington DC-Baltimore Area, United States, United States
Larissa Schimel's Contact Details
About Larissa Schimel

Highly driven, motivated, and results-oriented strategist with two decades of multi-channel, multi-industry marketing communications experience.My career path has led me to work in #cleanenergy and #sustainability, as well as for several B2B technology companies (start-up to Fortune 500) and membership-based organizations. In those roles I have served as the senior storyteller, brand strategist, and team leader responsible for budget management and running all components of marketing, PR - media/analyst relations, executive communications, public affairs, content, digital media/web, conferences and events, and branding initiatives. Unique experience of start-up/technology, non-profit, and association work. Special skillset and capabilities to lead communications, branding, marketing, events, operations, human resources, and growth strategy for emerging companies.I am a quarterback and a collaborator.What are my core skills?- Designing and implementing integrated marketing and communications campaigns leveraging online, social, and traditional media channels for branding and messaging. - Adept at working in high-pressure, fast-paced environments with lead responsibility for managing cross-functional teams and third-party vendors.- Skilled facilitator both on the client and agency/consulting side with excellent record of growth and accomplishment. - Experience with rapid-growth startups (<10 employees) and Fortune 500 companies. - Leading and developing communications teams, hiring and managing internal staff and external resources.Which translates to having successfully strategized, developed, led and launched:- Dozens of corporate websites and multiple social media pages to support full rebrand and messaging efforts.- Guidelines, training manuals and reports for managing and measuring social media tactics.- Corporate and association conference logistics for thousands of attendees, including tradeshow exhibitions.- RFP, hiring and retaining of PR, branding, SEO, web, and digital agencies.- Lead generation programs (webinars, thought leadership programs, etc.).- Integrated public relations campaigns.- Executive thought leadership and board management.Also:- I increased member participation by 75% as the President of Social Media Club DC (SMC-DC) - from 2007 - 2011, managing a leadership team of 20 young professionals.- I was interviewed in 2009 by the Washington Post for a profile of young women in social media and technology (link: http://bit.ly/J50dp).

Larissa Schimel's Current Company Details
DOE Loan Programs Office

Doe Loan Programs Office

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Marketing & Communications Executive | PR | Digital Media | Branding | Event Planning | #CleanEnergy Advocate
Larissa Schimel Work Experience Details
  • Doe Loan Programs Office
    Senior Communications Advisor
    Doe Loan Programs Office Apr 2024 - Present
    Washington, Dc, Us
    Working as a contractor as part of the OBD Stakeholder Engagement team.Focused on supporting #energystorage #LDES #AdvancedNuclear #Hydrogen #CleanFuels #CarbonManagement #AdvancedFossil #VPPs #International #OffshoreWind and #RenewableEnergy like #Solar #Wind #Geothermal #Hydropower technologies and more. Working collaboratively to advance America's economic future by accelerating high-impact energy and manufacturing investments.
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  • Long Duration Energy Storage Council (Ldes Council)
    Vp Communications
    Long Duration Energy Storage Council (Ldes Council) Apr 2023 - Oct 2023
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  • Long Duration Energy Storage Council (Ldes Council)
    Director Of Communications, North America
    Long Duration Energy Storage Council (Ldes Council) May 2022 - Apr 2023
    Responsible for global PR, internal communications, member communications, and raising awareness for long duration energy storage (#LDES) technologies worldwide.
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  • U.S. Energy Storage Association (Esa)
    Marketing & Communications Director
    U.S. Energy Storage Association (Esa) 2020 - 2022
    Washington, Dc, Us
    In January 2022, ESA merged with the American Clean Power Association (ACP).Head of marketing communications and public affairs for the Energy Storage Association (ESA). Working to engage members, media, and the general public about energy storage. Helping to facilitate a future vision of 100 GW of new energy storage systems in the U.S. by 2030.
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  • Women'S Energy Network Washington, Dc
    Board Member - Communications Chair
    Women'S Energy Network Washington, Dc Jan 2019 - Dec 2020
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  • Citizens For Responsible Energy Solutions
    Director Of Communications
    Citizens For Responsible Energy Solutions 2018 - 2020
    Washington, District Of Columbia, Us
    Responsible for leading all Citizens for Responsible Energy Solutions (CRES) and CRES Forum communications and outreach strategies. Elevating the clean energy message both in Washington and in competitive elections across America. Worked with strategic partners and consultants for public affairs and advocacy, congressional and state relations, and communications. Helped develop annual National Clean Energy Week (NCEW) conference. (https://nationalcleanenergyweek.org/)
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  • Lkc Technologies
    Senior Director Of Marketing
    Lkc Technologies 2016 - 2017
    Gaithersburg, Maryland, Us
    Reported directly to the President/CEO, serving as senior company team member for global medical device company. Focused on worldwide revenue growth, driving corporate and product messaging, and managing all marketing programs to include public relations, social media, lead generation, and online strategies.Responsibilities included:- Strategized and led all marketing and communications efforts for established company in rapid growth environment.- Led complete re-vitalization of brand (messaging, logo, website), built marketing strategy, and developed marketing campaigns to drive awareness in global ophthalmic markets. Established voice of corporate brand and products.- Developed comprehensive marketing programs and tactics including content strategy, lead generation, marketing automation, tradeshows and events, and communications.- Built and executed integrated campaigns including lead generation, nurturing, email marketing, and paid media efforts to attract and drive profitable new customer acquisition.- Measured, analyzed, and reported on marketing metrics and effectiveness of marketing programs and campaigns with the purpose of improving resource allocation, efficiency, and global revenue generation.- Drove product marketing strategy including market research, channel strategy, and go to market plans.- Developed, managed, and monitored the departmental budget.
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  • Threatconnect, Inc.
    Director Of Marketing & Communications
    Threatconnect, Inc. 2013 - 2015
    Arlington, Va, Us
    First full-time hire of company dedicated to product growth; hired in 2013, 3 months after product launch. Served as a member of the senior management team reporting direct to the CEO with sole responsibility for the full marketing program. This included lead generation, corporate communications, branding, online presence including website, public relations and analyst relations, implementing marketing automation (Hubspot) programs, developing campaigns, digital and social marketing, SEO/SEM strategies, sales enablement, partner relations, customer communications, internal communications, and creating strategic thought leadership platforms for our executives. After 15 months, the team grew to 4 members to include a CMO, product marketing, and digital marketing staff. I positioned the company's transition from a government consulting services organization with a small product, to a full-blown security force and highly credible leader with a hot product in an emerging Threat Intelligence Platform (TIP) market. Leading the company through its initial Series A round, I established and transformed the company's messaging and refocused the brand to appeal to a wide variety of stakeholders and highlight the company's product. I pushed my colleagues and team members to move quickly in a rapidly changing environment, and executed all areas of marketing with finesse in a growing, confusing, and noisy industry. ThreatConnect has emerged as a cyber security leader in the TIP market.
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  • Avectra Is Now Abila
    Director Of Marketing & Communications
    Avectra Is Now Abila Jun 2011 - Dec 2013
    Mclean, Va, Us
    Promoted from Senior Marketing Manager. Managed general marketing campaigns and communications/PR for multiple products and verticals. Drove corporate communications and led project management of all events and tradeshows, including, Avectra's annual users & developers conference (AUDC). I also managed corporate social media activities (including blog) for top constituent management software and social CRM products.I developed cross-departmental team initiatives, supervised staff members, managed vendors, partners and freelancers, and worked closely with our C-suite executives. I managed approximately $1.1M of our marketing budget including PR, tradeshows/events (over 50 annually), website, SEO and more.During my time at Avectra, I increased Twitter followers and Facebook likes by 80% year over year.Avectra was acquired by Abila in August 2013. I helped lead the company through the pre and post-acquisition periods. Abila was acquired by Community Brands in 2017.
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  • Avectra Is Now Abila
    Senior Marketing Manager
    Avectra Is Now Abila Jun 2011 - Jun 2013
    Mclean, Va, Us
    Highlights:- Managed annual user conference with 69% growth year over year.- Managed over 50 tradeshows and events per year.- Managed all public relations activities, including press releases, pitch strategies, and byline creation. Led internal and external communications efforts.- Managed recruiting, hiring and supervision of team members.- Managed all online properties, including over three site redesigns and content for multiple audiences and industries.- Supported multiple product lines: Enterprise, Pro (SMB market), Nonprofit, Crowdfunding.
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  • Digital Inc C/O Digital District
    President Of Dc Chapter (Smc-Dc) - Volunteer
    Digital Inc C/O Digital District Nov 2007 - Oct 2011
    Served as President of Social Media Club DC (SMC-DC) for four years, managed leadership team of over 20 professionals/volunteers in the DC metro area. Team responsible for planning monthly meetings (setting topic/agenda, securing speakers, venue, sponsors), member communications (via Facebook group, e-mail list, Eventbrite), securing of sponsorships, working with local partners, and management of social media presence. Twitter: http://www.twitter.com/smcdc Interview on national Social Media Club website: http://bit.ly/hx3OiGEditorial Contributor to Social Media Club blog: http://socialmediaclub.org/profile/lyf108Social Media Club DC was re-branded to Digital District in 2014. http://www.thedigitaldistrict.org/
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  • Sciencelogic
    Senior Online Marketing Manager
    Sciencelogic Feb 2010 - Jun 2011
    Reston, Virginia, Us
    Note: Was a consultant for two years from 2007-2009, launching blog and social media, prior to being hired full-time. Created online strategies across corporate Web properties, blog and social media channels. Managed PR agency for press release activity, media and blogger pitching and outreach, print and online media placements, and messaging development. Managed corporate events and tradeshow activity, support for email marketing, customer communications and community building, and product marketing.- Responsible for planning and execution of online strategies across corporate web properties and social media channels.- Managed major redesign of company website, resulting in year over year 70% increase in overall website and blog visits, with a 103% increase on the website alone.- Development and implementation of website and blog conversion activities, SEO and web visitor tracking, providing analysis and reporting.- Launched webinar program with industry analysts, technology partners and thought leaders for lead generation.- Supported SEO/SEM agency with keyword identification and focus, link building, landing page development, Google Adwords and other online advertising channels.- Supported PR agency with all press release activity, traditional media and blogger pitching and outreach, print and online media placements and messaging development.- Management of corporate events and tradeshow activity, support for email marketing, customer communications and community building, product marketing.
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  • International Republican Institute
    Online Communications Specialist
    International Republican Institute Apr 2009 - Feb 2010
    Washington, Dc, Us
    Provided strategic direction and project management for rebrand and design of company website driving positive Web traffic and increasing SEO. Performed website administration: including use of Drupal, basic HTML, and SQL Server. Created content for all digital media and launched IRI's Twitter, Facebook, Flickr and YouTube channels. Managed IRI’s partnership for the State Department’s Democracy Video Challenge. Developed policy for conducting effective blogger outreach and commenting.
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  • Self-Employed
    Consultant
    Self-Employed Nov 2008 - Apr 2009
    Consultant for various public relations firms and start-up companies providing public relations and social media support on a variety of client accounts and new business opportunities. Conducting blogger outreach, blog monitoring, Twitter account support, research and more. Developing social media engagement plans and providing counsel on strategy.Client Industries: Technology, government, health, consumer, nonprofit.
  • Livingston Communications (Now Crt/Tanaka)
    Account Manager, Social Media
    Livingston Communications (Now Crt/Tanaka) Sep 2007 - Nov 2008
    Livingston Communications was acquired by CRT/tanaka Public Relations in April 2009.Managed strategic digital, social media, marcom, and PR campaigns for B2G, B2B, and consumer clients in IT, telecom, entertainment, and nonprofit sectors, including Fortune 100 companies. Launched multiple client blogs and social network accounts in emerging digital market. Trained and counseled clients on developing integrated media, analyst, and blogger relations campaigns.Key Results and Responsibilities: Secured earned media placements in outlets such as The Washington Post, GigaOm, Mashable, The New York Times, BusinessWeek, TechCrunch, and an interview by Robert Scoble. Quoted in AdAge and featured on Spotlight Ideas Top 250 Blog Posts – Advertising, Marketing, Media & PR. Developed procedure for online crisis monitoring for Network Solutions. Part of award-winning team for promotion for online video event. Campaign received SNCR Award for Best Online Reputation Management and IABC Gold Quill Excellence Award. Worked with Ford Motor Company to promote 2009 model launch with top online influencers.
  • Strategic Communications Group
    Associate
    Strategic Communications Group Feb 2007 - Sep 2007
    Mclean, Virginia, Us
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  • Platinum Solutions
    Marketing Coordinator
    Platinum Solutions Jan 2005 - Feb 2007
    Us
    Platinum Solutions was acquired by SRA Solutions in October 2010.
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  • Westin Rinehart Group
    Associate
    Westin Rinehart Group Jun 2004 - Dec 2004
    WRG was acquired by BGR Group in November 2008.

Larissa Schimel Skills

Social Media Marketing Email Marketing Marketing Communications Online Marketing Seo Integrated Marketing Public Relations Blogging Corporate Communications Lead Generation Event Management Social Networking Marketing Strategy Event Planning Social Media Digital Marketing Online Advertising Press Releases Social Media Measurement Strategic Communications Project Management Leadership New Business Development Marketing Strategy Corporate Blogging Web Analytics Corporate Branding Brand Management Digital Strategy Wordpress Start Ups Interactive Marketing Cross Functional Team Leadership Crisis Communications Google Analytics Internal Communications Web Design Media Relations Product Marketing New Media Google Adwords Creative Direction Team Management Marketing Automation B2b Marketing Strategy Content Strategy Website Redesign Startup Marketing Branding And Identity Marketing

Larissa Schimel Education Details

  • Radford University
    Radford University
    Political Science
  • Tc Williams
    Tc Williams
    Advanced Studies

Frequently Asked Questions about Larissa Schimel

What company does Larissa Schimel work for?

Larissa Schimel works for Doe Loan Programs Office

What is Larissa Schimel's role at the current company?

Larissa Schimel's current role is Marketing & Communications Executive | PR | Digital Media | Branding | Event Planning | #CleanEnergy Advocate.

What is Larissa Schimel's email address?

Larissa Schimel's email address is la****@****ail.com

What is Larissa Schimel's direct phone number?

Larissa Schimel's direct phone number is (301) 840*****

What schools did Larissa Schimel attend?

Larissa Schimel attended Radford University, Tc Williams.

What skills is Larissa Schimel known for?

Larissa Schimel has skills like Social Media Marketing, Email Marketing, Marketing Communications, Online Marketing, Seo, Integrated Marketing, Public Relations, Blogging, Corporate Communications, Lead Generation, Event Management, Social Networking.

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