Larissa Fernandes Email & Phone Number

Londrina, Pr, Br

Londrina Area, Brazil

Responsibilities and Achievements:Campaign Planning and Execution: Planned and executed advertising campaigns aligned with the cooperative's strategies, contributing to increased engagement with the target audience.Communication Plan Development: Developed and implemented institutional communication plans, ensuring consistency in corporate messaging.Project Coordination: Facilitated interaction between the UX team and developers for institutional projects, improving user experience and member satisfaction.Briefing Development: Developed detailed briefs and planned specific campaigns, supporting product launches and events.Innovation and Insights: Worked to seek innovation and insights to improve processes and strategies, strengthening the cooperative's brand.Performance Measurement: Measured campaign performance and prepared reports for the marketing team and board of directors, aiding in data-driven decision-making.Cross-Departmental Collaboration: Collaborated with internal teams, suppliers, and business areas to identify opportunities and propose actions that attracted new members.Rebranding and Branding: Actively participated in the entire process of rebranding the cooperative, contributing from conception to implementation of the new branding strategies.

Londrina Area, Brazil

Londrina - Pr

Responsibilities and Achievements:Event Management: Coordinated the organization and execution of events and conventions, from identifying needs to completion, ensuring participant satisfaction and fulfillment of event objectives.Resource Management: Managed the administrative, human resources, and financial aspects of events, ensuring operational efficiency and proper allocation of resources.Budget Control: Managed funds and controlled event budgets, optimizing costs and ensuring compliance with financial goals.Vendor Negotiation: Negotiated with vendors to obtain the best terms and ensure the quality of contracted services and products.Financial Management: Managed accounts payable and receivable for the department, maintaining the financial health of projects and ensuring compliance with financial policies.Strategy Development: Developed marketing strategies and established clear goals, closely monitoring progress and adjusting approaches as needed to achieve objectives.Interpersonal Relationships: Maintained constant communication with management and internal teams, promoting effective and collaborative communication for project success.Project Implementation and Management: Implemented and managed projects from briefing to development and vendor follow-up, including communication, advertising, and event agencies.

Londrina Area, Brazil

Responsibilities and Achievements:Communications: Produced internal and external newsletters, organized corporate events, developed sales and promotional support materials, and coordinated press relations.Market Research: Conducted market and competitor research to inform marketing strategies.Strategy Development: Developed and implemented marketing strategies, established and tracked goals, and maintained good relationships with management and internal teams.Project Management: Coordinated projects from briefing to completion, including vendors and agencies.Events: Managed internal and external events, ensuring successful execution.Sales Support: Created support materials for the sales team and strategies for product launches.Competitor Research: Conducted market and competitor research.Briefings and Relationships: Developed merchandising briefs and maintained partnerships with agencies and media outlets.Content Production: Produced institutional and promotional videos, as well as texts for print and website.Online Management: Managed the website and social media channels, utilizing social media for promotion.Administration: Tracked expenses and budget credits for the marketing department.

Londrina Area, Brazil

Developed and taught dynamic and personalized English classes for children and adults, adapting the content to the individual needs of each student and striving to create a positive and stimulating learning environment.Collaborated in the organization of school events, promoting interaction and learning of the English language in a fun and engaging way.Shared knowledge and experiences with other teachers, assisting in the development of lesson plans and the creation of a welcoming school environment.

San Francisco Bay Area

By experiencing American culture and interacting with people from diverse backgrounds, I developed flexibility and resilience to handle unexpected situations and find creative solutions. Immersion in the English language allowed me to communicate clearly and effectively, building relationships and overcoming language barriers.I constantly sought to expand my knowledge and skills, participating in courses at Stanford University, demonstrating my commitment to continuous learning and professional development. Dealing with responsibilities and challenges in a foreign environment made me more independent and proactive, capable of making decisions and solving problems autonomously.

Londrina E Região

• Defined and monitored advertising content.• Increased sales by building strong client relationships.• Owned internal agendas and meetings.• Discovered new potential clients.• Planned and organized client and internal events, resulting in improved client satisfaction.• Worked effectively with both advertising agencies and all kinds of suppliers, including graphic and office materials.• Regional Sales Representative for Londrina, Maringá, and Arapongas (Paraná, Brazil).

Londrina Area, Brazil

• Sales of automobiles• Presenting and demonstrating vehicles• Responsible for the insurance department

Londrina Area, Brazil

Londrina Area, Brazil

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