Larissa Fernandes Email & Phone Number

La Trinidad, Provincia De Buenos Aires, Ar

Everywhere

As a Sales Manager at Nexton, I:- Took the SDR team from no meetings booked in months to booking 5 highly qualified meetings per month with a 60% conversion to Won.- Lead and manage a team of 3 Sales Development Representatives (SDRs) and a Lead Generation Analyst, providing guidance, coaching, and performance evaluations to drive team success.- Develop and implement strategic sales development programs and campaigns to generate qualified leads and support revenue growth. A/B… Show more As a Sales Manager at Nexton, I:- Took the SDR team from no meetings booked in months to booking 5 highly qualified meetings per month with a 60% conversion to Won.- Lead and manage a team of 3 Sales Development Representatives (SDRs) and a Lead Generation Analyst, providing guidance, coaching, and performance evaluations to drive team success.- Develop and implement strategic sales development programs and campaigns to generate qualified leads and support revenue growth. A/B testing everything and always striving to find the campaigns that will drive most results.- Collaborate with Marketing and SalesOps teams to align lead generation efforts and optimize the sales funnel, resulting in increased conversion rates and revenue. Increased conversions from lead to won of inbound leads from less than 5% to 28% in the first 4 months.- Utilize CRM systems and sales analytics to track team performance, monitor key metrics, and provide data-driven insights for continuous improvement. Show less

Everywhere!

At Nexton, I help purposeful startups find amazing talent in Latin America. Here’s what I do as a Sales Executive:- I have a 40% overall won rate, which goes up to 60% considering only outbound, and have generated over 400k in revenue for the company in the past year.- Have done a consistent job in securing referrals from current customers. - Manage a portfolio of accounts, mostly SMB, driving revenue and building long-term relationships.- Prospect and generate new leads… Show more At Nexton, I help purposeful startups find amazing talent in Latin America. Here’s what I do as a Sales Executive:- I have a 40% overall won rate, which goes up to 60% considering only outbound, and have generated over 400k in revenue for the company in the past year.- Have done a consistent job in securing referrals from current customers. - Manage a portfolio of accounts, mostly SMB, driving revenue and building long-term relationships.- Prospect and generate new leads through cold calling, networking, and referrals.- Use consultative selling and challenger sales techniques to understand client needs, recommend the best solutions, and negotiate and close sales deals.- Work with other great Nexton teams, including Marketing, Account Management and Legal, to align sales strategies, improve customer experiences, and maximize our business growth.- Provide exceptional customer service and support to my clients. They are usually so satisfied with us that they are happy to refer Nexton to their friends and colleagues.Nexton was founded on the premise of Remote Work and the positive impact it is having on the global economy and the lives of high-performance professionals. Our mission is to help the best engineers in Latin America work with the most impactful US companies.Finding opportunities and talent can be difficult. Nexton has engineered a unique process to connect with talent and mobilize opportunities in an agile and frictionless way. We optimize for happiness. We believe the best things happen when you do what you love with great people on your team who support and improve the world from anywhere in the world at an economical value of building something amazing. Show less

In this position, I worked directly with the EVP of Growth (inbound sales), the EVP of Client Solutions (outbound sales), the US CTO (for Solutions Architects) and the EVP of Client Services (Account Management). I personally sourced, reviewed, vetted, interviewed and hired the best senior tech sales executives and sales leaders in the USA. Over 150 hours of interviews with top reps, discussing their trajectories, strategies, goals, achievements, and determining their fit with… Show more In this position, I worked directly with the EVP of Growth (inbound sales), the EVP of Client Solutions (outbound sales), the US CTO (for Solutions Architects) and the EVP of Client Services (Account Management). I personally sourced, reviewed, vetted, interviewed and hired the best senior tech sales executives and sales leaders in the USA. Over 150 hours of interviews with top reps, discussing their trajectories, strategies, goals, achievements, and determining their fit with BairesDev's GTM strategies.Hired over 20 professionals and also developed an extensive network inside the sales community. Show less

I am responsible for sourcing, screening, interviewing, and hiring the best talent in sales and account management in the USA, Canada and England.Working closely with Hiring Manager to develop the best requirements and execute the best hiring strategies.Full recruiting cycle, from screening to onboarding.

Natal, Rio Grande Do Norte, Brasil

Professor of "Data Visualization" and "Business Analytics Applied to Social Media" for the Business Intelligence MBA course and Potiguar University. Averaged a 9.5 student satisfaction score. Used innovative tools to make the online scenario more fun and productive, such as Gather.Town (our online classroom designed by me), Mural.co (our online mural board), Poll Everywhere (for questions and polls) and others.

Natal, Rio Grande Do Norte, Brasil

- Implemented Sales Development strategies in SMB starting to build their sales area.- Developed and implemented new marketing strategy for companies, leveraging needs belonging to the main stakeholders, while using innovation and analytical data as the main drivers for change.- Delivered outbound sales training to SDRs, Sales Executives and Sales Managers. - Helped companies develop and implement their GTM strategies, with outbound and inbound sales processes, marketing efforts and… Show more - Implemented Sales Development strategies in SMB starting to build their sales area.- Developed and implemented new marketing strategy for companies, leveraging needs belonging to the main stakeholders, while using innovation and analytical data as the main drivers for change.- Delivered outbound sales training to SDRs, Sales Executives and Sales Managers. - Helped companies develop and implement their GTM strategies, with outbound and inbound sales processes, marketing efforts and business intelligence data and analysis to ensure results. - Worked on projects to develop business valuation for startups in the process of acquisition.- Helped companies build sales and marketing teams and trained them within set processes until they became productive and delivering results Show less

Natal E Região, Brasil

- Assisted in creating events for networking between companies, clients and public and financial institutions and helped entrepreneurs and business managers build relevant and meaningful relationships with partners and clients.- Managed the project +IMAGE, where I created the Strategic Marketing and Communication Plan of the Metrópole Tech Park for the following four years.- Developed the sales funnel process that granted the Park 35 clients in the first semester of its… Show more - Assisted in creating events for networking between companies, clients and public and financial institutions and helped entrepreneurs and business managers build relevant and meaningful relationships with partners and clients.- Managed the project +IMAGE, where I created the Strategic Marketing and Communication Plan of the Metrópole Tech Park for the following four years.- Developed the sales funnel process that granted the Park 35 clients in the first semester of its implementation.- Analysed strategic marketing planning of the companies incubated at Inova Metrópole and recommended efficient and assertive action plans.- Presented lectures and workshops for entrepreneurs, professionals and students. Show less

Remote

I turned my love for TED talks into something beyond the lessons learned from each story; I help translate them so more people can have access to them. I'm an official English - Portuguese (Brazilian) translator for TED Conferences. Watch some of my translated videos below and check out my official TED profile page.

Natal Area, Brazil

- Analyzed data to organize sales goals in executable strategies for the sales team, from the salesperson to the director.- Created and helped implement strategies that reduced clients' zero sales from 13.5% to 3.9%.- Lead a team of 11 employees, including analysts, assistants, prospectors and trainees.- Geographical outreach of 4 states: Paraíba, Pernambuco, Rio Grande do Norte e Bahia, with over 1500 cities and more than 65000 clients (points of sales).

Natal Area, Brazil

- Supervised the Ambev field operation at the FIFA FAN FESTA event of the 2014 FIFA World Cup in Natal, RN. Received honorable mention from National management.- Expanded the numerical distribution of Ambev frozen assets in the local market from 30% to 85% (more than 5000 PDVs).- Achieved more than R$ 700,000.00 in sales, corresponding to 70% of the annual target in 6 months.

Natal Area, Brazil

- Developed a summer campaign that generated sales increase by 15% vs. previous year.- Implemented the company's first social media strategies, reaching 12,000 Facebook likes in just 4 months.- Created an inhouse agency that helped cut advertising costs by more than 30%, making the creative process faster and more effective.

- Responsible for regional and national clients, among them: Ecocil, Government of the State of Rio Grande do Norte, Administradores.com, ANGRAD, Liga Contra Câncer, Nordestão and Pittsburg;- Analyzed data using market intelligence tactics and tools for the creation of new relationship and customer capture strategies.

Especialização, Big Data

Bachelor, Advertising