- Conducted consumer and market behavior analysis- Developed brand and product positioning- Strategized brand architecture- Innovated and launched products- Defined pricing and conducted brand elasticity studies- Developed and executed go-to-market strategies- Planned and implemented promotional strategies- Managed product portfolio- Analyzed data and built dashboards for brand indicators

Mobility• Drivers engagement in the main company cities: São Paulo and Rio de Janeiro - with a focus on incentives campaigns• Control and monitoring of burn/gmv• Incentive efficiency analysis (ROI, Add Trips, etc.)• Improvement of team's KPIs• Building dashboards to monitor the main key metrics

Management and execution of marketplace strategies: Restaurants and Users experience.Users:• Launch of several cities and execution of application growth in Brazil• Strategy, execution and monitoring of user acquisition, engagement, retention and frequency• Control of expenses and investments: Burn/GMV• Direct interaction with other stakeholders: Product (DiDi China team), BI (DiDi China), Marketing and CX• Responsible for direct interaction and alignment with Marketing team: In-App communication (banners and pushes).• In-App Communication: Responsible for the strategy and monitoring metrics of banner and push conversions in 56 cities• Building dashboards to monitor the main team metrics

Empresa júnior da Faculdade de Ciências Econômicas da UNESP Araraquara, com foco em projetos de consultorias empresariais e pesquisas para o setor público e privado.