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Innovative sales & marketing leader with 7+ years of experience in brand strategy, project management, and beverage sales. My expertise spans strategic business planning, consumer and industry marketing, and executing 360-degree campaigns. Passionate about cultivating high-performing teams and making authentic connections with creatives and culture shifters.
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Marketing Operations ManagerPoppiUnited States
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Sr. Manager, On Premise Marketing, NortheastRed Bull Apr 2023 - PresentFuschl, AtCoach & deliver On Premise marketing strategy across the Northeast Region, encompassing retail, brand, consumer, industry, festival & events, and 3rd party marketing. Uphold premium brand & messaging standards to reach consumers during key occasions. -
On Premise Marketing Manager, NortheastRed Bull Nov 2021 - Apr 2023Fuschl, At• Led hospitality and on-premise execution in market for Boston’s first Red Bull Cliff Diving global series (2021)• Executed first Red Bull branded experience at Boston Calling music festival, growing consumption 2x vs prior festival year• Drove relevance & consumption in the Northeast Region by coaching occasions marketing strategy in the On Premise
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Brand Marketing Specialist, Southern New EnglandRed Bull Nov 2020 - Oct 2021Fuschl, AtLed & developed team of collegiate marketers in Southern New England, including recruitment, coaching, and execution of 360 marketing campaigns.• Project lead for Northeast Red Bull Global Student Project, Red Bull Campus Clutch, resulting in national leadership in project activation.• Secured $7.5k in additional marketing funds to support local culture initiatives. • Lead cross functional team for region and national programs. • Collaborated with sports marketing team to launch seasonal winter edition can with an AR game focused on winter sports athletes. • Work with On Premise team to define consumption activation opportunities at sponsored events.• Negotiate 3rd party event partnerships and vendor agreements.
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Sr. Brewery Sales Rep, On & Off PremiseThe Boston Beer Company Dec 2018 - Oct 2020Boston, Massachusetts, UsManaged regional accounts & unlocked new on-premise partnerships resulting in nationally recognized volume growth. -
Brewery Sales Rep, On & Off PremiseThe Boston Beer Company Jun 2017 - Dec 2018Boston, Massachusetts, UsDeveloped and executed retail-level sales and brand building initatives.
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Field Marketing Coordinator, DiageoMktg Nov 2015 - Jun 2017New York, Ny, UsManaged branded infrastructure, ensuring complete & timely delivery to various consumer-facing events including charity events, food & beer festivals, and distributor trainings in Diageo HQ home market (Fairfield County). Ensured brand ambassador team was trained & present at events. -
Field Marketing Representative, DiageoMktg May 2015 - Nov 2015New York, Ny, UsExecuted in-store samplings and managed Guinness festival footprint at beer festivals in Diageo HQ home market (Fairfield County).
Jessica Larkin Skills
Jessica Larkin Education Details
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University Of ConnecticutPsychology -
DesignlabUx Design
Frequently Asked Questions about Jessica Larkin
What company does Jessica Larkin work for?
Jessica Larkin works for Poppi
What is Jessica Larkin's role at the current company?
Jessica Larkin's current role is Marketing Operations Manager.
What is Jessica Larkin's email address?
Jessica Larkin's email address is jl****@****ktg.com
What is Jessica Larkin's direct phone number?
Jessica Larkin's direct phone number is +1 212-366*****
What schools did Jessica Larkin attend?
Jessica Larkin attended University Of Connecticut, Designlab.
What are some of Jessica Larkin's interests?
Jessica Larkin has interest in Family, Networking, Weightlifting, Experiential Marketing, Teaching, Skiing, Working With People, Investing, Real Estate, Dslr Photography.
What skills is Jessica Larkin known for?
Jessica Larkin has skills like Microsoft Excel, Microsoft Word, Time Management, Teamwork, Powerpoint, Leadership, Customer Service, Facebook, Microsoft Office, Social Media, Event Planning, Research.
Who are Jessica Larkin's colleagues?
Jessica Larkin's colleagues are Lilian Westhafer, Simon Elphick, Layla D., Taylor Wilkison, Pelona Hduw, Brian Briceno, Taylor Nguyen.
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