Larry Evans Email & Phone Number

Greater New York City Area

Allegis Global Solutions: Led the repositioning of a global workforce solutions provider around the needs of senior business leaders.• Customer-Centric Message Strategy: Developed a deep understanding of customer needs, journeys and value drivers to effectively reach decision makers.• Internal Repositioning: Developed an EVP to rally employees and generate meaningful stories.• Technology Positioning: Clarified messaging of an integrated technology offering to connect capabilities with customer needs and motivations.BIA: Developed an award-winning campaign to get people to take another look at brick.• Campaign development: Display, social, collateral and video advertising, utilizing 3D renderings and firefighter interviews.EASi/Actalent: Transformed the marketing approach, using technical specifics while tapping into an engineer’s passion for solving problems, for a global engineering services firm with strengths in Automotive, Aerospace, Energy and Embedded Systems.• Brand Repositioning: Refocused to business opportunities and target motivations.• Website Design: Developed an award-winning website, overseeing UX, template design and copy.• Marketing SME: Combined insights from engineers with personal passions to answer questions and translate jargon into effective insights.Aerotek: Led repositioning of the largest US staffing agency to align with the best of the company’s culture.• Research: Ran qualitative and quantitative research to analyze customer journeys and identify needs.• Rebranding: Oversaw the development of logo, tagline, brand guidelines, signage, collateral, displays, websites and social media.• Campaign Development: Created integrated display, print, OOH and video campaigns, including recruiting drives for Toyota and Volkswagen.DuPont: Developed Kevlar collateral and event displays for the AUSA convention.www.allegisglobalsolutions.comwww.gobrick.comwww.actalentservices.comwww.aerotek.comwww.behance.net/gallery/30291001/Kevlar

Greater New York City Area

Valvoline: Moved forward to run an integrated automotive account, encompassing both product and brand communication for consumer, influencer, installer and international markets• Interagency Coordination: Led media, PR, facilitation, motorsports, digital and Hispanic agency teams to amplify effectiveness• Financial Management: Built staffing plans, managed SOW, secured incremental revenue and cut costs to attain profitability• Brand Repositioning: Conducted a global strategic and creative repositioning of a 147-year-old automotive brand• Strategic Initiatives: Managed development of product messaging for recycled and high mileage motor oils, exceeding share goals• Automotive Insights: Leveraged multiple data sources and personal automotive interests to provide in-depth market analysis• Product Positioning and Targeting: Analyzed automotive industry and motor oil category trends to develop a targeted and differentiated messaging strategy for consumers and influencersCiti: Joined a special project team to develop a CSR and reputation management communication strategy and helped oversee creating campaign concepts to reach global high net worth and influencer audiences• Strategic Development: Audited and evaluated business practices, charitable activities and partnerships to find key strategies to communicate the good that banking can doAltria Client Services: Promoted to supervise creative development, production, finance, business process, legal compliance and strategy for Altria corporate responsibility initiatives• Communication Supervision: Supervised development and production of online, printed and video materials• Account Finance Supervision: Oversaw manpower and production budgets and represented the agency in audit defenses• Compliance Management: Restructured organizational processes to meet procedural compliance

Greater New York City Area

Philip Morris USA (PMU): Took a key role in the management team of the QuitAssist® adult cessation initiative, supervising from inception through final production cessation resources and awareness advertising

Additive Manufacturing For Innovative Design And Production, 100% Of Points Possible

Postgraduate Diploma In Innovation And Design Thinking, Gpa: 9.90/10

Activities and Societies: MIT Sloan School of Management: Innovation of Products and Services: MIT's Approach to Design Thinking, Columbia.

Innovation Of Products And Services: Mit’S Approach To Design Thinking, 98.5%

Program in conjunction with Emeritus as part of the Post Graduate Diploma in Innovation and Design Thinking. Team lead for group project.

Education record