Larry Lee Email and Phone Number
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Larry Lee personal email
A seasoned Publishing Executive and Creative Director with an extensive 20+ years of experience in the dynamic landscape of the beverage industry. Within the Publishing business unit, I hold a multifaceted role, driving strategy and overseeing crucial functional areas such as editorial, design, and production.My day-to-day involves meticulous budget monitoring, editorial content oversight, and hands-on supervision of production processes for both digital and print publications. Working collaboratively with diverse teams, I am dedicated to providing readers with high-quality content that not only captivates but also strategically drives traffic, engages audiences, and catalyzes conversions. Simultaneously, my focus remains on maximizing revenue and generating leads to propel the business forward.This role serves as a bridge across departments, allowing me to navigate and implement creative solutions for various challenges. I take pride in crafting compelling narratives for our products and services, infusing innovation into every aspect of our publishing endeavors.I am also the Co-Founder of Asian Beverage Voices (ABV), a collective uniting AAPI professionals in the beverage industry, spanning both alcoholic and non-alcoholic realms. At ABV, our mission is to advance AAPI representation within our organizations and spotlight the remarkable individuals shaping the future of our field.
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Vice President, Publishing Operations At ProviProvi Jan 2022 - PresentNew York, New York, United StatesPublishing Executive and Creative Director with a demonstrated history of working in the beverage alcohol industry. Working closely with the editorial and design teams to develop editorial policies and define the kind of content that will appear in both SevenFifty Daily and Beverage Media Group Publications, including features and special sections. Branding both publishing platforms as an expert in the beverage alcohol industry while supporting professionals in the trade with high-level, informative content. Building a loyal and engaged following. Working in tandem with the partnerships and wholesale production teams to outline strategy for increasing and driving traffic to marketplace with the goal of converting readers to online buyers and balancing cost control. Publishing and design professional graduated from School of Visual Arts and NYU Stern School of Business. -
Creative Director, DesignSevenfifty Jul 2020 - Jan 2022New York City Metropolitan AreaCreative Director of Design for SevenFifty, SevenFifty Daily and Beverage Media Group, leading the company’s creative services team and shaping brand standards.Working across editorial, eCommerce, sales & marketing departments to produce new ideas for company branding, monthly editorial, promotional campaigns, social media and marketing communications for both print and digital platforms.Evaluating trends, assessing new data and keep up-to-date with the latest marketing techniques. Creating and implementing tailored marketing plans based on individual client requirements. Directing brainstorming meetings and creative sessions. Shape brand standards and create procedures to ensure all products are brand appropriate. Supervise the department’s daily workflow, assign project workload, and monitor deadlines and budgets. -
Creative DirectorBeverage Media Group, Inc. 2010 - Jul 2020152 Madison Avenue, Suite 600, New York, Ny 10016Creative Director for the Beverage Media Group (BMG), the leading business to business communications system in the promotion, distribution and marketing of beverage alcohol products. Built the current design and production departments and implemented present digital workflow. Overseeing the creative process at Beverage Media Group; leading designers, artists, writers, and marketers to create a vision for BMG products.Responsibilities for both online and print services which include art direction, coordinating photo shoots, image re-touching, design and editorial layout of monthly trade publications, catalogs, promotional collateral and advertisements for clients, as well as scheduling, posting and publishing content online. Managed the trafficking of pre-press production materials, as well as organizing schedules and deadlines between regional editors, publishers and printers.Building strategies to execute campaigns and meet with the client to ensure they’re satisfied with the final product. Overseeing the implementation process of a project and act as the main point of contact between the design team and the client. -
Art DirectorBeverage Media Group 2000 - 2010Responsible for the overall visual aspects of all Beverage Media Group titles and Good Hosting catalogs. Worked closely with the design team to design, manage, and develop visually compelling designs for clients and deliver a final product that meets their standards.Art Directing and oversight of staff, assigning the design of monthly features, covers, across multiple monthly publications. Working with the Publisher and Editor on finding the right artist or designer for every potential story or project. Commissions and directs freelance illustrators and photographers, creation of mood boards for guidance.Overseeing trafficking of freelanced projects (design and illustration) and maintain design schedules and databases.
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Graphic DesignerBeverage Media Group, Inc. 1996 - 2000New York CityWorked along side with the Art Director on designing monthly editorial layouts across multiple titles and seasonal catalogs. Including the entire process of defining style guides, visualizing and creating graphics including illustrations, logos, layouts, image retouching and company collateral. Responsible for adhering the visual aspects of magazines, packaging, exhibitions and more.Strong understanding of the latest design trends and basic knowledge of the beverage alcohol industry within a commercial environment.
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Illustrator And Design ProfessionalLarry Lee Design 1994 - 2020For over 20 years, Larry has been contributing illustrations to magazines, dreaming up street-art-inspired pieces for the likes of Vibe and Source, which eventually landed him a coveted gig with Marvel Comics. Lee’s artistic breadth has also led to corporate branding and projects for a diversity of clients within the food & beverage industry, a jewelry designer, apparel companies, and a technology retailer.
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Marketing Research AssistantMccann Worldgroup (Formerly Mccann_Erickson) Sep 1993 - Jun 1994Investigating market activity and analyzed published data and statistics. Evaluating past performance of client products or service's sales and gather information by researching industry trends and collecting data from surveys. Additional duties included developing presentations, creating project timelines, proofreading documents, and edited research databases.
Larry Lee Skills
Larry Lee Education Details
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Marketing -
Graphic Design
Frequently Asked Questions about Larry Lee
What company does Larry Lee work for?
Larry Lee works for Provi
What is Larry Lee's role at the current company?
Larry Lee's current role is Vice President, Publishing Operations at Provi | Co-Founder, Asian Beverage Voices.
What is Larry Lee's email address?
Larry Lee's email address is ll****@****ess.com
What schools did Larry Lee attend?
Larry Lee attended Nyu Stern School Of Business, School Of Visual Arts.
What skills is Larry Lee known for?
Larry Lee has skills like Art Direction, Illustration, Graphic Design, Visual Arts, Digital Illustration, Fine Art, Comic Art, Comic Book Illustration, Logo Design, Branding And Identity, Marketing Communications, Drawing.
Who are Larry Lee's colleagues?
Larry Lee's colleagues are Maryjo Hopping, Jeffrey Brodeur, Jen Maneja, Erik Linder, Katherine Arts, Michael Lincoln, Marcela Ramirez.
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