Larry Mark Email and Phone Number
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My current role is in Ad Planning and Digital Strategy focusing on reporting, lead generation, competitive analysis, new product development, revenue generation, audience and site monetization, online data defense, and process improvement. Past roles at The Times have included Database Marketing, CRM development and management, print and online ad sales, classified ad strategies, KPI performance metrics, revenue and P&L forecasting, business development, outsourcing strategy and analysis, consumer marketing/circulation development, new market development, and the leveraging of GIS/Demographics analytics for decisions.Outside of The Times, I am a contributing editor for Jewlicious.com; and to flex my coding and social media skills, I was the founder of several sites, including MBAstyle.com; MyJewishBooks.com; and the SchmoozeDance Jewish Film Fest in Park City Utah. I am have an affinity w/ Scranton PASpecialties: marketing, database marketing, ad sales, sales management, classifieds, business development, telesales, outsourcing, GIS, big data and performance metrics.
The New York Times
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Ad Sales, Ad Ops, Planning And StrategyThe New York Times Sep 1994 - PresentNew York, Ny(2012 - present) Ad Ops Governance, Salesforce.com implementation, Manage Recruitment, Diversity, Inclusion & Classifieds Advertising and call center; Market Share, Forecasting; Predictive/Prescriptive Analytics. Transitioned from Monster to white-label solution (TTR: TimesTalentReach; SEO/SEM, Social Media, Prod Dev, Pricing); Pipeline design. Manage sales & prospecting teams, Classified Ad & Recruitment Revenue, generating about $45MM/Yr. Member of Ad Acceptability Team (2011-12) Ad Product Planning & Online Strategy Manager; Revenue Analysis/Forecasting; Market Share Measurement-Analysis; Modeled online subscription rev, paywall pricing sensitivity; audience insight new prod dev; content strategy, content monetization strategies; & KPI for senior leadership(2001-2011) Director of Ad Performance Measurement and Metrics; Manager for Inside Sales ($150MM); KPI Reporting. CRM Design/Implementn. Director of SFBay, Chicago, & Texas Report sections of NYT. Business Dev, Mgt Team for Sales Outsourcing Projects and suburban office consolidation. Revenue forecasting and P&L profitability analysis of special sections and products. Management of outsourced vendors; benchmarking, and KPI analytics.(1997-2001) Consumer Marketing/Circulation Manager: Market Expansion Analysis; City Selection, Household Scoring for Customer Retention, Acquisition, LTV LifeTimeValue, Multicultural Mktg, CHAID segmentation, & GIS/ESRI projects(1994-1997) Helped launch NYT Database Marketing; nascent devel. of reader databases, Claritas/Census; added value ad programs; audience research; re-designed NYT delivery/TMC zones. Leveraged behavioral/purchasing data to target. Created and applied the industry's strictest data privacy policy.Co-Director of TIMES PARTNERS, mentoring program w/ PS-111 - Adolph Ochs SchoolGuest Adjunct - Mktg Analytics, TKU Univ, '13-'16; Natnl Ilan Univ, '17-'18; Presenter-NCDM Analytics Conference
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Avp And Chief Of StaffNational Westminster Bancorp, Usa Jan 1993 - Sep 1994Assistant Vice President and Chief of Staff for National Westminster Bank USA (NatWest Bank USA), Natwest Brokerage, and the Non-Traditional Products & Ubiquity Marketing divisions. Developed a unified bank-products customer statement; managed the conversion from a third-party brokerage sales system to an in-sourced staff of 100 branch based securities salespeople and brokers. Developed and managed the commission / incentive plan for branch brokers. Created a work environment where people were motivated to do their best. Effectively built collaborations and partnerships across banking divisions and branches.Also, prior to this position at NATWEST, I completed consulting projects at JP MORGAN CHASE Institutional Trust Division, specifically related to revenue forecasting, product development, and pricing, and was a Summer Associate at BANKERS TRUST CO, Inc.(Summer 1991) in Risk Management.
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Project ManagerDreyfus, Inc. Oct 1988 - Aug 1990200 Park Avenue, New York, NyProject Manager in Mutual Fund Accounting Systems and Fund Operations. Under Jeff Nachman, managed staff of programmers, and designed PC-based software applications, including a real-time, live "Mark to Market" application using the original Reuters RT-Quotes system. Designed and built a Dutch Auction Pricing System (DAPS). Volunteered with Howard Stein's corporate art collection program. Also coordinated IT aspects of construction and office move projects for new consolidated headquarters (200 Park Avenue). Pioneered the development and pre-marketing concepts for a branded, licensed character line of iconic, socially conscious children's (college savings) investment funds. -
Systems AnalystMorgan Stanley, Inc. Aug 1986 - Jul 1988Systems Analyst. ADABAS, JCL. Systems ApplicationsDeveloper for Margin Trading and Reporting applications of the famed proprietary TAPS (Trade Analysis and Processing System) system using "super-fast parallel processing" IBM and Hitachi systems.Manager of the TAG: Technical Assistance Group, a systems support team. -
Business Systems AnalystManufacturers Hanover Trust Co., Inc. May 1984 - Aug 1986New York, NySystems Analyst / Business Analyst for MHT's Commercial Real Estate Lending team. Designed systems, led projects, and trained end-users for AFS global banking and lending software and home-grown applications. Focus was on banking services for security deposit accounts, as well as the design of a system to aid in the sale of loan participations and syndications to other banks. Highlights included the syndications for the World Financial Center in Battery Park City, Beaver Creek, and the NYC Marriot Marquis (John Portman). Studied Real Estate Law, Real Estate Finance, RE Appraisal, and Development in my spare time at NYU Real Estate Institute 1985-1986 -
Survey Research AnalystPenn And Schoen Associates And Digisoft Computers Inc. Nov 1982 - Apr 1984New York, NyHelped administer Digisoft Computers Inc., a start up which sold AlphaMicro computers and E-Com /USPS software. Worked closely with our third-party reseller: Lifeboat Associates and Tony Gold. Media Planning w/ Byte, PC Magazine, etc. Conducted survey research and direct mail marketing projects for Penn & Schoen Associates for a variety of corporate clients, including Merrill Lynch, as well as candidates and political parties in Israel, Bermuda, Panama, and the United States, including Stephen Solarz and Ted Kennedy. Assisted with the publishing of The Garth Analysis in conjunction with ABC News and David Garth.
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Associate / Volunteer / FounderCharitable Affiliations Jan 1983 - Feb 1983New York, Ny(Using dates to sort this to the bottom).Various charitable and entrepreneurial projects over three decades in NYC. A Founding Investor of THE ROASTING PLANT (2006), an innovative coffee roaster and retailer in Manhattan and Detroit.Founder of SchmoozeDance Film Festival, Park City Utah (2000-2007)Founder of several websites, including MBAstyle.com and MyJewishBooks.com; Contributing Editor to JEWLICIOUS.COM; bi-monthly Contributor to HADASSAH Magazine. Founding producer on an early version of AOL of Simon & Schuster's MBA site and the Jewish Film Archive on AOL.Co-Founder of Young Associates for the American Jewish World Service (AJWS) with Larry Phillips (Phillips Van Heusen) and Owen Kupferschmid (Shearman & Sterling; Debt-for-Development Fdtn). Past Volunteer for JCRC-NY. Ronald McDonald House-NYC and Philadelphia.
Larry Mark Skills
Larry Mark Education Details
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Finance, Marketing -
Economics, Urban Studies, History And Sociology Of Science -
Real Estate Investment Analysis
Frequently Asked Questions about Larry Mark
What company does Larry Mark work for?
Larry Mark works for The New York Times
What is Larry Mark's role at the current company?
Larry Mark's current role is Analysis/Planning at The New York Times.
What is Larry Mark's email address?
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What is Larry Mark's direct phone number?
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What schools did Larry Mark attend?
Larry Mark attended Columbia University - Columbia Business School, University Of Pennsylvania, New York University.
What skills is Larry Mark known for?
Larry Mark has skills like Analytical Skill, Planning, Analysis.
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