I am a seasoned business development professional with over a decade of experience driving revenue growth and building strategic partnerships in the SaaS, marketing, and advertising sectors. My career is marked by a consistent track record of identifying new business opportunities, closing high-value deals, and focusing on client development that results in long-term success.I have exceeded sales targets and significantly expanded market presence. I excel in understanding client needs and delivering customized solutions, which has led to partnerships exceeding $1.5MM. Notably, I helped double annual revenues within two years by implementing targeted sales strategies and strengthening client relationships.I thrive in fast-paced, dynamic environments where adaptability and innovation are essential. My expertise includes leveraging tools like Salesforce and various CRM systems to drive efficiency and streamline processes. My commitment to exceeding expectations has consistently contributed to the success of the companies I’ve worked with.
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Advertiser Partnerships ManagerMadrivoChicago, Il, Us -
Sales DirectorMqo Media Jun 2024 - PresentChicago, Illinois, United States• Collaborated with various companies to drive advertising and revenue goals, focusing on targeted advertisers and buyers.• Optimized campaigns to achieve measurable outcomes and deliver high-quality leads in competitive markets.
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Sales DirectorLineup Systems Nov 2022 - Jun 2024Chicago, Illinois, United States• Spearheaded successful sales initiatives by leading a team to sell proprietary software solutions to C-Suite executives, showcasing transformative impacts on sales and subscription management.• Achieved a 65% increase in product demonstrations, expanding client engagement and sales potential.• Actively participated in 10 RFP processes, highlighting software capabilities and addressing diverse client needs. -
Director Of SalesJames Ryder Interactive Media Mar 2022 - Sep 2022Chicago, Illinois, United States• Collaborated with C-Level executives in Home Services, Mass Tort, and Insurance verticals to execute high-impact advertising plans.• Developed strategic partnerships with onshore third-party contact centers, increasing revenues by $75,000 per month.• Grew campaigns generating an extra $15,000 in monthly revenue and implemented ZOHO for a 22% increase in lead conversion rates.
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Director New Business DevelopmentMarket Approach Consulting Jan 2020 - Mar 2022Greater Chicago Area• Led lead generation initiatives at Market Approach Consulting for Miracle Ear, driving over $100,000 in monthly revenue.• Developed and implemented testing plans across various campaigns, resulting in a 150% improvement in appointment settings.• Managed accounts effectively, adding $25,000 in additional monthly revenue through up-sell pay per call opportunities. -
Head Of Performance MediaVix, Inc. Apr 2018 - Dec 2019Greater Chicago Area• Managed performance-based marketing campaigns for major brands, doubling partnership revenues to $1MM.• Utilized email, display, and programmatic placements to promote lead generation campaigns to women aged 25-40.• Added Pay Per Call campaigns to the affiliate network focusing on insurance, debt, and home services verticals. -
Vice President Business DevelopmentPoint Interactive Media Jan 2015 - Apr 2018Chicago, Illinois, United States• Led performance-based marketing growth for major brands like Unilever and Procter & Gamble, expanding revenues to $1.5MM annually.• Delivered over 50,000 high-quality leads monthly through email, display, mobile, and direct mail campaigns.• Developed partnerships to integrate Pay Per Call campaigns into the affiliate network, utilizing onshore/offshore call centers.
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Vice President Business DevelopmentQuantum3Media Llc Nov 2011 - Dec 2014Greater Chicago Area• Negotiated media buys across various platforms to generate high-intent leads for for-profit colleges and universities.• Drove $1.2MM in profits by focusing on key performance indicators and generating call verified leads.• Assisted in driving growth by utilizing internal call center for warm transfers and lead generation.
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Director New Business DevelopmentMyfootpath Apr 2009 - Nov 2011Chicago• Transformed affiliate network at myFootpath to deliver verified student leads, generating $1MM in annual revenue.• Established strategic partnerships to drive growth in enrollment and retention services.• Executed partnerships selling call verified leads/warm transfers.
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Vice President Business DevelopmentMedia Whiz Apr 2008 - Apr 2009New York, United States• Led high-performance affiliate networks at MediaWhiz, driving significant growth in lead generation services for Fortune 1000 companies.• Coordinated strategic partnerships to increase annual revenues to $500,000.• Developed innovative marketing strategies to deliver measurable results and achieve clients' business goals through targeted digital marketing solutions.
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Director, Business DevelopmentQ Interactive Mar 2003 - Apr 2008Chicago• Developed strategic partnerships with Fortune 500 companies, generating over $30MM in revenue through innovative lead generation solutions.• Leveraged hosted page programs to optimize registration processes, driving consumer acquisition and engagement across various platforms.• Expertise in behavioral targeting, advanced analytics, and creative optimization to deliver impactful results aligned with clients’ business objectives. -
Business Development ManagerAmpere Media Nov 2000 - Mar 2003Northbrook, Illinois, United States• Developed strategic partnerships with Fortune 1000 companies to drive revenue growth through lead generation services.• Specialized in optimizing ROI, negotiation, and campaign management to exceed client expectations.• Produced over $1M in revenue by providing high-quality, opt-in leads in Travel & Tourism, Health Insurance, and Consumer Packaged Goods industries.
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Sales ManagerTrade Press Publishing Dec 1996 - Oct 2000Chicago, Illinois, United States• Managed advertising sales for Maintenance Solutions magazine, generating over $500,000 in annual revenue.• Cultivated relationships with advertisers and exhibitors to drive revenue growth and maintain market leadership.• Developed strategic sales plans to maximize advertising space within a subscriber base of 35,000.
Larry Morgan Education Details
Frequently Asked Questions about Larry Morgan
What company does Larry Morgan work for?
Larry Morgan works for Madrivo
What is Larry Morgan's role at the current company?
Larry Morgan's current role is Advertiser Partnerships Manager.
What schools did Larry Morgan attend?
Larry Morgan attended Roosevelt University, Illinois State University.
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Larry Morgan
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Larry Morgan
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Larry Morgan
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Larry Morgan
Olde West Chester, Oh1usbank.com
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