Larry Parrish Email & Phone Number

Washington D.C. Metro Area

Manages and leads team of process design specialists accountable for the development, improvement and execution of processes in support of performance plan objectives across lines of business and department of treasury. Focus is on long-term strategic goals that ensures full integration of all process and linkage to best practices. Accountable for the achievement of breakthrough productivity, customer satisfaction and continuous process improvements. Works closely with the business executive and deployment champions across the company.Key Results: Successfully created the banks customer migration strategy to alternate banking channels (ATM, OLB, Mobile) Selected to represent Bank of America at the Department of Treasury focused on Federal Direct Deposit Migrations Led the redesign of key initiatives to include: Partner routines, coaching process tools, and alternate ways to bank Created and led the national Youth Employment Initiative in coordination with the Mayor’s office across the country

Washington D.C. Metro Area

Spearhead initiative to drive revenue growth of a specific market within a division of the Consumer Bank, comprised of numerous banking centers and their leaders consisting of Consumer Market Managers, (CMM's), Banking Center Managers and their associates. Oversee the market's overall sales, service, operations and associate performance results. Strategically manage and coach CMM's and Banking Center Management to deliver balanced performance surrounding sales, service and operations throughout the market. Foster profitability and goal obtainment through the creations of comprehensive business plans and action plans using relevant factual data to drive accountability; develop and implement market share growth strategies; manage salary and expense budgets; oversee policy and strategy implementation for the market; prioritize and communicate key initiatives; all while ensuring operational excellence.Key Results: Ranked #8 in the franchise for balanced performance in 3rd quarter 2010 Mid-Atlantic customer satisfaction champion Led my market to #1 in the franchise for Satisfaction with Problem Handling Market overall sat ranked #5 in franchise Led region in CRE apps, credit card apps Your Service Your Choice Selected to participate in the East Division Talent Engagement Program Selected to represent MidAtlantic in the Executive Operational Excellence Program

Washington D.C. Metro Area

: Spearheaded sales and service activities for the Washington Northeast and Washington West Markets; facilitating the achievement and exceeding expectations of sales and service objectives through implementing the Structured Coaching Visit process to drive sales, service, operations and people results of approximately thirty-seven banking centers within the Atlantic North Consumer Market. Collaborated with the Consumer Market Executive and Banking Center Managers to evaluate the performance of sales and service associates in the banking centers; led market initiatives and managed key processes, developed relationships with key partners. Key Results: Transformed an under-producing sales team, immediately resolving long-standing problems and instituted incentives that elevated performance while building morale and motivation, resulting in the Metro DC achievement of 4:4 in sales and service for the first time Led a 120-person team responsible for generating an estimate of $40 million annually through sales of deposits and investments in spite of economic and personnel challenges Championed creative marketing initiatives, including “Washington Northeast Mortgage Day” which resulted in $17 million in sales for the Washington Northeast Region on a single day Recognized with a “Crystal CELA Award,” the company’s most prestigious honor Served as the Atlantic North Market Associate Satisfaction Champion and fostered the creation of the “Atlantic North Mentorship Program”

Washington D.C. Metro Area

POSITION PROFILE: Led the Mid-Atlantic region in small business sales of checking, savings, credit and credit cards. Created a positive working synergy between all lines of business to achieve breakthrough performance and exceed customers’ expectations. Coached and developed Small Business Specialists and Business Development Managers by utilizing a balanced approach, which included coaching, strong accountability, recognition and rewards. Inspired Associates to achieve optimal performance in sales, services and operations.

Led a demographically diverse market of 16 Financial Centers directly overseeing 227 employees whilecoaching Financial Center Manager and team on relevant skills to achieve financial center performance; directly managingHuman Resources processes for all direct reports, appraisals, disciplinary actions, individual development plan, careerdevelopment, training, and interviews. Led the financial center employees in establishing an environment that achievesexceptional customer service. Set objectives, created action plans, and monitored progress while overseeing theachievement of overall team and market goals, as well as operational efficiency.KEY RESULTS:Implemented a customer service process that focused on three major areas of opportunity; process improvementsresulted in an increase in service scores from 6.53 in 2005 to 6.64 in 2006 out of a 7 point scale and Montgomerymarket achieved #1 ranking for the first timeCreated a sales management process, which led to an increase of 33% in deposits and 69% in loans in salesreferral volume in 6 months