Larry Reding Email & Phone Number

NEW SOLUTIONS FOR TOMORROWBusiness Strategy: Drive client's stakeholder value by; 1.) Identifying operational inefficiencies. 2.) Accelerating growth. 3.) Aligning business strategies to people strategies. Mission Statement: Create high-performing clients with loyal and empowered employees Vision Statement: Make a positive difference for others Consulting Strengths: Small to medium size transportation companies Start-ups Launch new products Market expansion Growing revenue Customer retention Organizational challengesConsulting Style:All engagements managed entirely by the principal of The Reding Group.Detailed project scoping Collaborates with clients - we don't have all the answers.Experienced based techniques - not book basedReduced disruption with incremental implementation plansProven talent optimization process to align an organization. Executive Profile - Larry Reding - Strategic Business Consultant: Larry Reding leads The Reding Group. Larry has been a Sales and Operations Leader, delivering best-in-class and business-critical solutions across financial, operations, sales, and marketing areas in ever-changing organizations. Larry has a strong business acumen that spans Fortune 500 and small to medium businesses engaging with all aspects of transportation in North America's private fleet and for-hire segments.

Westwood, Ma, Us

As a business leader, it’s your job to make sure your company puts your talent in the optimal position to produce your desired business results and beat the competition. The essence of leadership is aligning employees with business strategy—and that begins with taking an intentional and data-driven approach to getting the people part right. Too often, when executives hear the term “people strategy,” they shrug off the responsibility and send it down the hall to human resources. But when it comes to designing and optimizing your most important (and most costly) business asset—your people—passing the buck is also passing up your biggest opportunity to create a truly great organization. So how do you assemble world-class teams? That’s where having an objective methodology and system for optimizing talent comes in. Talent optimization utilizes quantitative data and analytics so you can comprehend job requirements, identify the best candidates, understand the team dynamics needed to accomplish business goals, and manage employees in a way that pushes everyone to the top of their game. Bottom line: You need to roll up your sleeves and get really good at understanding and capitalizing on your people data. It’s the best path to maximizing productivity—and crushing the competition.

Denton, Texas, Us

As the National Sales Director for Peterbilt Motors Company, Larry Reding established and strengthened division-level relationships with fleets of up to 20,000 class 8 and 7 power vehicles. Expanded Peterbilt’s presence into non-traditional segments by leading company efforts to engage new and retain existing large national for hire and private fleets across the US. Implemented personalized selling strategies designed for client-specific needs and align company resources in the sales process to differentiate product and after-market services. Coordinated change management within cross-functional groups to meet unique customer business requirements. Implemented six sigma initiatives with sales and operations groups. Cultivated relationships with key decision-makers to address barriers in the sales process and provide after-sales support to drive customer loyalty. Transitioned customer base successfully to successor to retain high volume valued customers.► Increased customer relations spending 100% to strengthen ties to key customer decision-makers► Drove engineering enhancements to meet unique customer/prospect needs to add new business and retain customers responding to changing market conditions► Interfaced with critical suppliers to deliver customized customer specifications and meet production schedules► Coordinated customer’s financing, service, parts acquisition and disposal of used assets as needed► Spearheaded a 3-month customer transition process with my successor to retain $50M in annual sales relationships with 15 high valued high-volume customers

Denton, Texas, Us

As the Assistant General Manager – Sales & Marketing for Peterbilt Motors Company, Larry Reding advanced the company strategy through a transition from the dependence on owner operator-based business to fleet sales. Directed division’s marketing and warranty departments and dealer development groups.► Re-engineered the sales and marketing department to adjust for the recession by rightsizing staff by 10% and decreasing marketing spend by 25% to adapt to business conditions► Refined sales pricing and financing initiatives to divert competition from eroding the customer base► Boosted on-highway fleet sales efforts account for 25%+, $400M+ in sales

Denton, Texas, Us

General Sales Manager for Peterbilt Motors Company, Larry Reding spearheaded the implementation of market share growth processes by adding a fleet sales group to augment traditional field and dealer sales efforts as the company launched a new line up of aerodynamic vehicles to North American Fleets.► Launched a new product offering to drive incremental market share growth in class 8 by 20% in 24 months► Added a company directed fleet sales team targeting the top 100 Private and For-Hire fleets in North America, recruited high potential sales talent to launch this initiative► Implemented a Value Added Sales training program for company and dealer sales associates to support new product launch and to contribute to market share growth of 20%

Bellevue, Washington, Us

As the Sales Director for PACCAR Leasing Company, Larry Reding managed Peteribilt's larger strategic customers and target large new business opportunities in current and new segments.

Birmingham, Gb

As the Vice President Sales for Mid Atlantic Region of Ryder Transportation, Larry Reding managed National Sales efforts and support of all new sales growth at the local level.