Larry Schack

Larry Schack Email and Phone Number

Co-Founder @ Project Home Fire
Wellesley, MA, US
Larry Schack's Location
Wellesley Hills, Massachusetts, United States, United States
Larry Schack's Contact Details

Larry Schack personal email

About Larry Schack

Dr. Larry Schack is a dynamic leader and strategist with over two decades of experience helping clients realize meaningful and sustainable growth through transformative brand and market strategies. Larry has advised Fortune 100 companies globally on brand and corporate strategic issues, rooting his approach in consumer research and predictive modeling. He has provided guidance to many of the world’s most well-known technology brands, as well as financial services, energy, telecommunications, media companies, and prominent politicians, including Tony Blair. In his work with senior marketing and business leaders, Larry helps them to take the focused actions needed to create measurable brand and business value.

Larry Schack's Current Company Details
Project Home Fire

Project Home Fire

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Co-Founder
Wellesley, MA, US
Website:
projecthomefire.com
Employees:
2
Larry Schack Work Experience Details
  • Project Home Fire
    Co-Founder
    Project Home Fire
    Wellesley, Ma, Us
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  • Uva Center For Politics
    Board Member
    Uva Center For Politics Apr 2022 - Present
    Charlottesville, Virginia, United States
    Supporting the Center's mission to educate and inspire our citizenry about practical politics and civic engagement through programs that are unique, compelling, and open-minded.
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  • Project Home Fire
    Co-Founder
    Project Home Fire Aug 2021 - Present
    Boston, Massachusetts, United States
    Project Home Fire brings a fresh perspective grounded in cutting-edge predictive analytics and modern behavioral science to address the pressing issue of the political and cultural divide in America. By applying the advanced methodologies of Predictive Branding Partners, our non-partisan approach seeks to deepen our understanding of the divide’s causes and identify specific pathways to persuade Americans on both sides to consider mutually beneficial compromise.
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  • Predictive Branding Partners
    Co-Founder, Partner
    Predictive Branding Partners Jan 2018 - Present
    Boston, Massachusetts, United States
    Predictive Branding Partners creates breakthrough brand strategies that are as high as 85% predictive of purchase. Our proprietary methodology and machine-learning analytics platform merge the science of modern technology with the art of traditional market research and hypothesis-driven benefit testing. This enables senior marketing and business leaders to take focused actions that create measurable brand and business value, translating into top- and bottom-line success.
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  • Schack Strategies
    Principal And Founder
    Schack Strategies 2014 - Present
    Boston, Massachusetts, United States
    Specializes in leveraging data and insights to craft tailored strategies that helped startups, emerging businesses, and companies achieve growth, competitive differentiation, and enhanced business performance.
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  • Helm Esg
    Founder
    Helm Esg Jul 2022 - Jul 2024
    Boston, Massachusetts, United States
    Leveraged a proprietary methodology developed at Predictive Branding Partners to help companies realize the full potential of their Environmental, Social, and Governance (ESG) activities.
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  • Greenberg
    Partner
    Greenberg 2012 - 2014
    Boston, Massachusetts, United States
    Worked hand-in-hand with the CEO and CSO and an accomplished team of client strategists to institute client development and leadership best practices for scale and growth.
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  • Kantar
    Chief Client Strategist
    Kantar 2010 - 2012
    Boston, Massachusetts, United States
    Worked with a talented team of business and account leads to provide leadership and management of strategic marketing, brand development, and communication for major clients.
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  • Psb
    Senior Vice President
    Psb 2007 - 2010
    Boston, Massachusetts, United States
    Provided strategic counsel and advice for major clients. Worked across the entire portfolio of technology accounts representing 40% of firm revenue in partnership with the CEO and Senior Account Directors. Led all insights work for PSB and across all WPP agencies for Dell globally. Oversaw the launch and staffing of PSB's Austin, TX office.
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  • Gmi (Global Market Insite) Inc.
    President, Americas
    Gmi (Global Market Insite) Inc. 2005 - 2007
    Seattle, Washington, United States
    Created the global Client Services team. Helped define GMI’s Enterprise Research Management product and business strategy. Ran the America’s region to support revenue growth over 100%. Liaised and cultivated relationships with Fortune 100 clients as well as analysts, trade journalists and other business leaders. Helped raise over $40m in Series C funds to power the next phase of growth.
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  • Psb
    Vice President
    Psb 2003 - 2005
    Seattle, Washington, United States
    Conducted public opinion research and provided strategic counsel for corporate and political clients on a broad range of issues. Had the privilege of serving as Senior Account Director for Microsoft, working with extremely talented insights, marketing, public relations, legal and corporate affairs personnel, and senior management across a range of opportunities and challenges. Launched and staffed PSB's Seattle, WA office.
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  • Microsoft
    Communications Director, Corp Pr
    Microsoft Jul 2002 - Jul 2003
    Seattle, Washington, United States
    Helped formulate and benchmark competitive marketing and communications plans. Coordinated collateral materials for competitive challenges, crises, and global campaigns. Worked with agency partners to activate campaigns in markets globally.
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  • Microsoft
    Group Manager, Corp Insights
    Microsoft Jul 2000 - Jul 2002
    Seattle, Washington, United States
    Led worldwide market research projects. Working with an amazing group of insights partners and business stakeholders elevated reputation, image and brand-building programs and initiatives across all divisions of Microsoft. Aligned strategy and implementation plans.
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Larry Schack Skills

Strategy Market Research Customer Insight Marketing Strategy Analytics Quantitative Research Brand Development Segmentation Marketing Research Go To Market Strategy Crm Focus Groups Leadership Competitive Analysis Analysis Public Relations Program Management Account Management Marketing

Larry Schack Education Details

Frequently Asked Questions about Larry Schack

What company does Larry Schack work for?

Larry Schack works for Project Home Fire

What is Larry Schack's role at the current company?

Larry Schack's current role is Co-Founder.

What is Larry Schack's email address?

Larry Schack's email address is ll****@****ail.com

What schools did Larry Schack attend?

Larry Schack attended University Of Virginia, University Of Richmond, Wake Forest University.

What skills is Larry Schack known for?

Larry Schack has skills like Strategy, Market Research, Customer Insight, Marketing Strategy, Analytics, Quantitative Research, Brand Development, Segmentation, Marketing Research, Go To Market Strategy, Crm, Focus Groups.

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