Larry Schack invests an abundance of his time and energy into his clients at Penn, Schoen & Berland, where he has the prestigious title of Senior Vice President for the company. Founded in 1975, Penn, Schoen & Berland Associates has a twin heritage in political and corporate work, and has developed a worldwide reputation of bringing the most recent communications consulting and market research innovations from each sphere to the other. On the political side, PSB is one of the first firms to help manage the competitive positioning and communications strategies of their clients – whether national leaders, politicians, or candidates – the way companies manage their most valuable brands. On the corporate side, Penn, Schoen & Berland Associates has helped Fortune 100 companies understand the power of running their communications efforts in the proactive, research-driven, integrated, and competitive manner that political campaigns do. PSB has provided clients with unparalleled results. PSB has constantly been recognized for being a top media firm around the globe. Their organization includes 200 consultants and professionals, a high end in-house market research infrastructure, and capabilities to conduct work in over 65 countries every year, with offices in Washington, D.C., New York City, London, Seattle, Hong Kong, Los Angeles, and Denver. When Dr. Schack is not heavily involved in work, he can be found participating in some of his favorite outdoor activities such as tennis, swimming, water polo, and an array of different sports.