Larry Wright Email & Phone Number

Tallahassee Florida

Managing and growing Champion Auto Sales through implementing employee values, growing the highest quality sales team, and improving sales consistently.

Tallahassee, Florida Area

• (WTSM-FM) – Tallahassee, FL
• Provide sales, management, and marketing consultant services.(Tace Lounge) –Tampa, Fl
• Develop marketing campaigns
• Wrote commercials for production
• Media Buying(Personal Selling Principles)- Beltsville, MD. The Media Sales Institute…MSI.
• Provide medial sales training to recent college graduates, career changers, and post 9/11 veterans on the campus of Morehouse College Atlanta, GA.

Tallahassee, FL

Tallahassee, Florida Area

• Oversee all aspects of the operation, including programming, sales, marketing, human resources, and engineering.
• Develop promotional plans, sales literature, and advertising proposals.
• Investigate and resolve customer’s problems.
• Develop and forecast annual and monthly revenue budgets
• Make necessary changes in products, service, and policy by evaluating results and competitive developments.
• Increase station’s image by collaborating with customers, government officials, community, and organizations; enforcing ethical business practices.

Tampa/St. Petersburg, Florida Area

• (WFLZ, WBTP, WXTB-FM)
• Negotiate with advertising agencies to ascertain demand based rates and achieve maximum revenue share.
• Grow existing client base by developing new business, averaged five percent growth per month.
• Developed customized and creative sales and marketing presentations that included on-air and on line.
• Achieved and exceeded monthly revenue goals.

Tallahassee, Florida Area

• (WWOF-FM, WANK-FM, WHTF-FM, WQTL-FM)
• Hire, train, coach, and supervise sales staff.
• Develop and execute sales promotions.
• Responsible for achieving monthly sales budgets and holding account executives accountable for revenue generation.
• Establish minimum standards and goals for sales staff.
• Work with the business manager to achieve account receivables goal.

Tallahassee, Florida Area

• Director of Sales (November 2003 – May 2008)(WBZE-FM, WGLF-FM, WHBX-FM, WWLD-FM, WHBT-AM)
• Responsible for the overall revenue generation for all five stations.
• Responsible the supervision of the entire sales department to include national and regional sales manager, directly managing WHBX-FM and WWLD-FM.
• Responsible for inventory control and pricing in order to ascertain maximum yield.
• Provide ongoing revenue forecast.
• Develop and execute Non Traditional Campaigns.