Larry Wright Email & Phone Number

Tallahassee Florida

Managing and growing Champion Auto Sales through implementing employee values, growing the highest quality sales team, and improving sales consistently.

Tallahassee, Florida Area

(WTSM-FM) – Tallahassee, FL• Provide sales, management, and marketing consultant services.(Tace Lounge) –Tampa, Fl• Develop marketing campaigns• Wrote commercials for production• Media Buying(Personal Selling Principles)- Beltsville, MD. The Media Sales Institute…MSI. • Provide medial sales training to recent college graduates, career changers, and post 9/11 veterans on the campus of Morehouse College Atlanta, GA.

Tallahassee, Fl

Tallahassee, Florida Area

• Oversee all aspects of the operation, including programming, sales, marketing, human resources, and engineering.• Develop promotional plans, sales literature, and advertising proposals.• Investigate and resolve customer’s problems.• Develop and forecast annual and monthly revenue budgets• Make necessary changes in products, service, and policy by evaluating results and competitive developments.• Increase station’s image by collaborating with customers, government officials, community, and organizations; enforcing ethical business practices.• Hiring and training of sales personnel.

Tampa/St. Petersburg, Florida Area

(WFLZ, WBTP, WXTB-FM)• Negotiate with advertising agencies to ascertain demand based rates and achieve maximum revenue share.• Grow existing client base by developing new business, averaged five percent growth per month.• Developed customized and creative sales and marketing presentations that included on-air and on line.• Achieved and exceeded monthly revenue goals.

Tallahassee, Florida Area

(WWOF-FM, WANK-FM, WHTF-FM, WQTL-FM)• Hire, train, coach, and supervise sales staff.• Develop and execute sales promotions. • Responsible for achieving monthly sales budgets and holding account executives accountable for revenue generation.• Establish minimum standards and goals for sales staff.• Work with the business manager to achieve account receivables goal.• Assist in the development of sales annual budget.

Tallahassee, Florida Area

Director of Sales (November 2003 – May 2008)(WBZE-FM, WGLF-FM, WHBX-FM, WWLD-FM, WHBT-AM) • Responsible for the overall revenue generation for all five stations. • Responsible the supervision of the entire sales department to include national and regional sales manager, directly managing WHBX-FM and WWLD-FM. • Responsible for inventory control and pricing in order to ascertain maximum yield. • Provide ongoing revenue forecast. • Develop and execute Non Traditional Campaigns. • Responsible for developing sales related packages and promotions.General Sales Manager (June 2001 – Oct. 2003)(WBZE-FM/WGLF-FM) • Supervised and Trained Sales Staff • Responsible for achieving monthly revenue budget • Managed and Controlled Pricing and Inventory General Sales Manager (Jun 2000 – May 2001)(WWLD-FM) • Responsible for hiring, training and the development of a new sales staff • Worked with promotions to develop sales opportunities that positioned the station in the marketplace • Responsible for achieving monthly sales budget National/Regional Sales Manager (January 1998 – May 2000)(WBZE-FM, WGLF-FM, WHBX-FM, WWLD-FM, WHBT-AM) • Responsible for negotiating all national and regional sales for cluster • Maintain and improve a good working relationship with the national rep firm and regional agencies • Responsible for generating 67% of total annual revenue General Sales Manager (September 1993 – December 1997)(WHBX-FM) • Hire, Train and manage sales staff from a start-up position • Responsible for meeting and exceeding revenue goals • Developed and implemented community outreach programs designed to enhance sales efforts • Developed promotional and marketing campaigns to better position the station in the community. Account Executive (February 1992 – August 1993) (WHBX-FM) • Responsible for uncovering the marketing and advertising needs of local businesses. • Responsible for generating revenue and achieving individual budget