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* Resourceful change agent with the ability to implement process improvement measures that reduce expenses and create efficiencies within an organization. Reduced corporate-wide turnover by 44% and created $238,000 (39%) annual savings by outsourcing the recruiting and hiring process.* Budget-conscious tactician with a proven record of cost control while continuing to maintain effective performance levels. Reduced annual marketing budget by over $250,000 (30%) by redeploying a 'targeted audience' approach rather than a general, broad-based approach. Resulted in more accountability for marketing expenses and projected ROI.* Proactive decision-maker who excels at identifying new ways to increase profitability through dynamic changes in financial management strategies. Created an increase in profits in the loan portfolio by reducing lower-profit, higher risk 'indirect' auto loans while increasing higher profit, lower risk 'first mortgage' loans by more than $30,000,000 (64%) over a 24-month period.* Goal-driven strategist who can identify a problem, create a viable 'action plan', and assemble the resources and personnel necessary to achieve the desired outcome. Increased 'products-per-member' average from 1.7 up to 3.2, thus reducing account closure rate and increasing per-member account profitability through the use of more fee-based products and service.* Awarded "Certified Chief Executive" (CCE) designation by the Credit Union Executive Society's CEO Institute.* "Award of Excellence" recipient for graduating #1 in the Class of 2002 at Southwest CUNA Management School (SCMS).Specialties: Strategic Planning, Executive Leadership, Organizational Effectiveness, Process Improvement, P&L Management, Service Excellence, Operational Efficiency, Problem Solving, Community Relations, Growth/Expansion Analysis, Lending Operations,
Retired
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Effective June 1, 2019Retired Jun 2019 - PresentAustin, Tx
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Retired - Senior Vice President & Chief Lending OfficerGreater Texas Federal Credit Union Sep 2013 - Jun 2019Austin, TxReporting directly to the President/CEO, oversee and direct all aspects of the lending and collections functions within this $540 million financial institution. Supervise a staff of twenty-two in the lending and collections departments. Responsible for personnel, department policies, procedures, guidelines, and regulatory compliance adherence. Monitor and report all required lending and collections data to regulators, auditors, Board of Directors, or management in a concise and timely manner. Initiate and manage departmental projects utilizing the appropriate resources. Advise and counsel the President/CEO on lending or collections-related topics or issues and make recommendations for action, if necessary. Keep staff focused on the achievement of goals and objectives.* Increased the overall loan portfolio by $16.7 million (4.91%) from 8/31/13 to 11/30/14. Automobile loans increased $22.6 million (15.32%) during this period.* Led the project to implement CUNA Mutual's LoanLiner.com online loan application software. The initial phase of the project finished ahead of schedule with the first live application on the new system being received on 01/13/2014. * Introduced a revised Skip-A-Pay program. Members can now skip up to two payments, on certain loan types, at any time in a calendar year. Between its inception on 8/01/2014 and 12/31/2014, this program generated over $35,000 in new income.* Implemented two new member-focused mobile auto shopping and buying tools. AutoSMART to research dealership inventories in selected markets. AskAuto provides vehicle pricing information while on the car lot. Both link to the online loan application for convenience to the member.* Increased overall 'Interest on Loans' income by $162,839 from 2013 to 2014. * Maintained strong collection efforts. Implemented social media and smart phones in the collection process. Overall delinquency is 0.17%.* Produced over $5 million in new member business loans in 15 months.
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Sr. Vice President & Chief Administrative OfficerSpco Credit Union May 2011 - Sep 2013Houston, TexasAs a member of the Executive Staff, direct the daily operations of three internal departments including accounting, collections, and marketing. In addition, provide counsel and assistance to the President/CEO in such areas as asset/liability management, risk management, business expansion initiatives, credit union-wide strategic planning, and new product development and implementation. In addition, provide analysis of statistical data and advise the President/CEO on matters such as financial performance of the institution, growth strategies including potential merger and acquisition scenarios, annual budget review and performance, and many other operational and financial objectives. Manage projects from initial research through actual implementation.* Perform pre-project analysis to determine financial viability and identify resources necessary to complete the specific project.* Oversee a mortgage purchase program within the loan portfolio and administer a mortgage purchase facility used by third-party investors to fund their purchase of mortgage loans originated by a business partner, Sierra Lending Group, LLC. Mortgage portfolio was approximately $1,200,000 in May, 2011. The mortgage portfolio is now $19,000,000 with adjustable rate notes and low LTV ratios.* Manage and control delinquent loan balances through concentrated, focused, and systematic 'front end' collection activity. Reduced delinquency ratio from 1.78% in June, 2011, to 0.18% as of June, 2013.* Developed a new fee schedule and implemented in February, 2013. Total fee income for 2011 was $165,882. As of 6/30/13, projected annualized fee income for 2013 if $201,032, a 17.5% increase.* Led project to research, negotiate, and execute the installation of CUNA Mutual's LoanLiner.com software. This eliminated paper loan applications as all new loan apps are submitted through Internet-based software. The service level for members greatly improved because loan decisions now take only minutes.
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PresidentLd Hudson & Associates, Llc Jan 2010 - May 2011LD Hudson & Associates, LLC is a credit union's strategic business partner specializing in the needs of CEOs, management teams, staff, and boards. Having a diverse background in financial service organizations provides a unique perspective on strategic planning, organizational effectiveness, change management, and operational efficiencies. By combining proven experience and practical solutions, LD Hudson & Associates, LLC can assist in meeting the needs of credit union leaders as they strive to solve both the routine and the unexpected problems they encounter.LD Hudson & Associates, LLC can meet your needs in these key areas: Strategic PlanningGrowth StrategiesProcess ImprovementCEO-level ConsultingFinancial Literacy (staff, members, or public)Leadership Coaching (individual or team)Policies & ProceduresChange ManagementContact information:ldhudsonandassociates@yahoo.com
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President & CeoPrimeway Fcu May 2007 - Nov 2009Directed the daily operations of this $264,000,000 financial institution and led 124 employees to achieve goals while striving for both internal and external service excellence.* Developed comprehensive 18-to-24 month strategic plans in conjunction with Board of Directors, assigned senior-staff leaders to implement action steps, and reviewed progress toward goals on a monthly frequency to maintain accountability.* Identified a key element to improving profitability and reduced loan portfolio funding for 'indirect' auto loans by 61% while increasing funding for mortgage loans by 64% over a two-year period to greatly reduce risk in the portfolio and create more net interest income.
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Executive Vice PresidentPrimeway Fcu Sep 1998 - May 2007Led various assigned administrative and operational areas within the credit union including Finance and Accounting, Human Resources, Training, Audit/Compliance, Risk Management, Credit/Lending, Collections, and Branch Office Operations over this nine year period. * Created a 'service culture' by training all personnel in CUNA's "Creating Member Loyalty" (turning service into sales) program thus helping to increase 'products-per-member' average from 1.7 up to 3.2 over an 18-month timeframe.* Improved organizational effectiveness by implementing significant changes to filling vacancies by hiring based more on personal traits than just experience, trained managers on diversity awareness among peers utilizing Marcus Buckingham's book "Now Discover Your Strengths", and implemented basic skills testing for new-hires and internal candidates for promotions.* Introduced 'financial modeling' that made significant improvements to the P&L management decision-making process for every proposed new project, capital expenditure, stragegic plan objective, or new product.
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Regional Vice PresidentMotorola Employees Credit Union - West Aug 1995 - Sep 1998Proactive performer who expanded this $400,000,000 credit union's Eastern Region from three branch offices to five branch offices with a staff of thirty-seven employees in Texas and North Carolina within this three year period.
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Vice President - Executive & Professional LendingReunion Bank Jun 1993 - Jul 1995Trusted relationship-builder known for customer-centered service excellence with high-net-worth bank clientele such as attorneys, physicians, dentists, and corporate executives. Managed the credit card department including daily operations, card issuing, the call center, and customer support areas.
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Vice President - Consumer & Commercial LendingAmerican Federal Bank, Fsb Mar 1988 - Apr 1992Results-driven, highly organized professional who skillfully guided the consolidation of Consumer Lending and Commercial Lending Divisions of twelve (12) merging savings and loan associations into the newly formed, $3.2 billion entity, American Federal Bank, FSB. Developed and implemented strategic planning goals for growth of this $90 million business unit within the organization.
Larry Hudson Skills
Larry Hudson Education Details
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Cues Ceo InstituteExecutive Leadership -
Southwest Cuna Management SchoolCredit Union Leadership -
Curriculum And Instruction
Frequently Asked Questions about Larry Hudson
What company does Larry Hudson work for?
Larry Hudson works for Retired
What is Larry Hudson's role at the current company?
Larry Hudson's current role is Senior Vice President & Chief Lending Officer at Greater TEXAS Federal Credit Union.
What is Larry Hudson's email address?
Larry Hudson's email address is ld****@****hoo.com
What is Larry Hudson's direct phone number?
Larry Hudson's direct phone number is +151232*****
What schools did Larry Hudson attend?
Larry Hudson attended Cues Ceo Institute, Southwest Cuna Management School, Texas A&m University.
What skills is Larry Hudson known for?
Larry Hudson has skills like Leadership, Team Building, Banking, Sales, Managerial Finance, Mortgage Lending, Finance, Process Improvement, Strategic Planning, Financial Services, Operations, Operations Management.
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