Larry Foy Email & Phone Number

Established corporate marketing group for new company. Activities include strategy development for complete business, marketing communications for corporate entity, and E business for corporation. Net Results: Rexroth brand in North America has become a leading brand in all automation technologies. Bosch Rexroth U.S. has achieved record growth and increased market share. A standardized marketing communications platform has been developed for corporate marketing and all divisional marketing groups. A long term strategic plan has been developed and is being implemented across all U. S. businesses. Promoted to Business Development Director

A $1 billion subsidiary of Bosch Rexroth AG, a $4 billion factory automation company, wholly owned by Robert Bosch GmbH, a privately held $40 billion conglomerate.Business Development DirectorResponsible to President & CEO of Bosch Rexroth Corporation, $1 billion subsidiary of; Establishing new function to accelerate growth of business. Activities include: strategy development, marketing communication, training, business analysis, new market development. Net results: Introduced BR Academy, a new training function to increase sales resources and improve technical knowledge base. Initiated Business Integration function to fully utilize business reporting and communication tools. Expanded Market Teams to increase focus on new markets and target customers.

Responsible for management of fastest growing and most profitable Bosch industrial product line worldwide. Responsibilities included management of 23 member sales teamIntroduced two new assembly conveyor product lines, TS 2/C and TS 3 Net Results: Doubled sales of conveyor product group in three years to $15 millionImplemented revised pricing and positioning strategy. Net Results: Conveyor product group margin increased to highest among all Bosch industrial product lines. Introduced key account marketing program. Net Results: Led conveyor sales group in two years to doubling of sales volume - $30 million.Served on first international product management team for new conveyor product. Net Results: Spent six months in Europe and Asia to prepare launch strategy. TS 3 was first Bosch product with simultaneous worldwide launch

A $120 million factory automation group of; Responsible for product management, training, marketing and strategic planning. Report to Group PresidentPrepared strategic product plans for all ATUS product lines. Net Results: Established consistent process for evaluating product line performance and product development opportunities across five business units. Since 1997 Group sales has increased by 20% and Group profit has increased by 50%.Successfully introduced Bosch Automation Technology through national image campaign. Net Results: Established Bosch image as one of the leading, full line motion control companies in North America. Bosch Brand awareness increased by 10 share points.Prepared Bosch Automation Long Term Concept. Net Results: Implemented plan to grow Bosch in North America to over $200 million by 2005. Established new vertical market strategy for sales force. Increased sales by $ 20 million in first six months.Implemented first E-commerce initiative for Bosch Automation utilizing pneumatic product line. Net Results: Sales increased in first six months by 10% or $200,000. Website traffic increased by 50%.Established business reporting process across five divisions. Net Results: Senior management able to effectively integrate sales organizations in first year.

A $50 million factory automation division of a $30 billion global company.

A $150 million material handling division of a $1 billion global company. Held increasingly responsible positions in marketing with material handling divisions of Rexnord, and FKI Industries. Last position held was Marketing Manager reporting to Vice President Sales and Marketing.Developed market and competitive analysis system. Net Results: Identified two new strategic markets, electronics and warehousing, which accounted for majority of company growth over five year period.Implemented integrated marketing communications discipline. Net Results: Increased Mathews Conveyor brand awareness from sixth to second in three years.

Mba, Marketing

Mba, Emphasis Marketing Research

Bba, Fluid Power Engineering Seminar

Continuing