Larry Ganz Email & Phone Number

New York, NY

• Generate over $1,000,000 in sales annually by providing personalized shopping experiences to a discerning, international clientele
• Sell coveted fashion brands including Loro Piana, Prada, Gucci, Saint Laurent, Fendi, Givenchy, Zegna and Canada Goose; ranked #1 Canada Goose seller, sold over 80 men’s Canada Goose parkas and jackets that yielded.
• Deliver top-rated customer service; ranked #2 out of 70 associates at men’s store (and #2 out of all 400 Bergdorf Goodman associates) in customer survey scores; won “BG Customer Service Star” award, November 2015
• Exceed monthly and seasonal sales goals, including pre-sale and special promotional events throughout the year

New York, NY

• Leveraged robust selling skills and keen knowledge of brands and products to generate over $600,000 in sales
• Cultivated working relationships with fashion-savvy consumers; managed client database of 100+ customers
• Provided gracious customer service to discriminating shoppers; recipient of “Outstanding Customer Service” award by Ralph Lauren Corp. Retail Operations Team, March 2014

Greater New York City Area

• Collaborated with sales team and group publisher to establish advertising packages and custom client ideas for Diabetes Forecast Magazine and DiabetesForecast.com on behalf of American Diabetes Association
• Designed and authored marketing collateral, sell sheets, sample mock-ups and proposals to promote 2014 Q4 advertising opportunities
• Overhauled 2015 Independent Agent Magazine media kit; analyzed research, drafted copy and supervised designer

New York, NY

• Established programs enabling advertisers to influence consumers via nationwide digital screen network located in office building lobbies
• Originated relevant treatment for the Volkswagen Touareg SUV, real-time ski reports inserted into the creative; generated revenue of $550,000
• Constructed solution for Claritin to sponsor live pollen count; yielded $400,000 and won “Best Branded Content” at the 2012 MediaPost Out-of-Home Awards
• Devised never-been-done execution for Delta Airlines to provide business travelers with actual airport drive times; produced $250,000 in revenue
• Conceptualized “WSJON Late-Night Survival Kits,” hand-delivered to advertising and media decision makers
• Orchestrated annual sales-training conferences; set topics and agendas, recruited industry speakers, fashioned and led competitive team exercises, composed collateral, negotiated venue contracts and managed budgets

New York, NY

• Created integrated digital and print advertising programs for clients including Dell, Samsung, Ericsson, Dassault Falcon and NetJets
• Crafted detailed sales proposals to present advertising packages to clients and prospects
• Developed persuasive collateral showcasing Forbes.com monthly special reports to the market

New York, NY

• Managed Forbes’ largest ad sales marketing group, the finance and technology client solutions team; recruited and trained team of marketing managers; assigned RFP, communications and collateral projects; created.
• Modeled strategy that led to Bank of Montreal’s sponsorship of new edit section; yielded revenue of $1,000,000
• Structured execution for MassMutual to link its campaign with the themes of signature issues and online special reports; produced $400,000 in ad revenue
• Crafted concept resulting in Cisco’s dominant presence in 90th anniversary issue and online special report; returned $750,000 in revenue

New York, NY

• Supervised production and marketing of 10 executive conferences annually that generated revenue of over $1,000,000
• Generated more than 60 advertorials, sponsored reports and supplements for The Deal magazine that increased departmental revenue by 25%
• Devised a high-visibility guerrilla marketing street campaign to launch The Daily Deal newspaper to market
• Directed events calendar; negotiated over 60 media sponsorships and bonus distribution opportunities annually

New York, NY

Montvale, New Jersey

New York, NY

New York, NY

Mba, Marketing Concentration, Marketing Gpa: 3.9/4.0; Cumulative Gpa: 3.7/4.0

Activities and Societies: Special Events Chair, 1997 - 1999

Bs, Business Admninistration, Cum Laude

Activities and Societies: Society for Human Resource Management (SHRM). Completed SUNY Albany Overseas Student Program, Tel Aviv.