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Experienced marketing professional passionate about customer experience, brand and content, technology and innovation.
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Head Of MarketingEdstart Jul 2018 - PresentSurry Hills, New South Wales, AuEdstart is an education fee management company helping schools improve the payment experience with family care and technology. We offer comprehensive fee solutions that enable schools to increase payment flexibility for families without the added complexity and workload.Our goal is to help make education costs sustainable, flexible and easier to manage for schools, families and students. -
Chief Marketing OfficerStockspot Nov 2014 - Jul 2018Barangaroo, New South Wales, AuStockspot is the first online investment adviser (robo-adviser) to launch in Australia. I joined the business during the early start-up stage and built the marketing capability from scratch across brand, communications, content, email marketing, digital performance marketing, social media and PR. During my time, the business grew from a handful of clients to having thousands of Australians investing millions of dollars on the platform. -
Head Of Digital & Social, MarketingAmp Capital Jan 2014 - Oct 2014Sydney, Nsw, AuLeading the digital and social media marketing function across AMP Capital's businesses in Australia, New Zealand, Asia, Middle East, Europe and North America. -
Manager, Digital MarketingAmp Capital Apr 2012 - Jan 2014Sydney, Nsw, AuResponsible for developing and driving AMP Capital’s digital marketing activities, with a focus on managing the brand and client experience across all digital touch points (websites, apps, social media, eDM), and managing marketing campaigns to drive engagement, generate leads and optimise key metrics such as cost-per-lead and acquisition. -
Senior Business Analyst (Contract)Amp Capital Oct 2009 - Apr 2012Sydney, Nsw, AuLead Business Analyst in the Client, Product and Marketing team working on a wide range of projects and initiatives. -
Group Fitness InstructorFitness First Jun 2005 - Sep 2013Bondi Junction, Nsw, AuGroup Fitness Instructor working on a casual basis teaching freestyle and Les Mills (BODYPUMP, BODYCOMBAT, BODYATTACK) classes. -
Group Fitness ManagerYmca Of Sydney May 2009 - Oct 2009Parramatta, New South Wales, AuAs part of the management team at the Ian Thorpe Aquatic Centre and Cook + Phillip Park Aquatic and Fitness Centre, I was responsible for looking after strategy, operations, staff and budget of the Group Fitness department. -
Senior Business Analyst (Contract)Amp Capital Investors Nov 2006 - Aug 2008Sydney, Nsw, AuWorked on a major transformation project to implement a CRM system and a client data management platform. I was responsible for working with business and project stakeholders to produce scope, high-level business requirements, detailed business requirements, functional specification and providing support to project and technical teams. -
Online Services ManagerAmp Capital Investors Jul 2005 - Jun 2006Sydney, Nsw, AuWorking in the marketing team, I was responsible for maintaining AMP Capital’s external facing websites and extranet. I was accountable for executing the online strategy, managing the scope, budget and execution of web projects, owning the overall content, functionality and operation of websites, and managing relationships with business & IT stakeholders across the company. -
Senior Business Analyst, Business & Project ConsultingAmp Financial Services Dec 2002 - Jun 2005Sydney, New South Wales, AuAs part of the Business and Project Consulting team, I worked on and provided consulting to various projects and business areas with a focus on user experience and design.Key projects included:• Produced business requirements, UX design and testing for Client Transfer System, an online system used by AMP’s Register Management team to manage customer contracts, accounts and policies serviced by financial planners.• Designed and developed a new style guide for AMP’s online transactional website. I was also a member of the usability focus group, working on improving the user experience of web sites and systems across AMP.• Provided support for “My Portfolio”, an end-to-end web application providing AMP’s financial planners with an online view of their clients’ contracts, accounts and policies, as well as providing customers with a consolidated view of their product holdings. -
Information ArchitectInteractive Investor Jun 2002 - Dec 2002Manchester, Greater Manchester, GbI was responsible for working with marketing, branding and project teams to provide information and visual design for an investment website targeting Independent Financial Advisers. The role also included working with key business stakeholders to produce wireframes, sitemaps, a style guide and provide usability advice to Business Analysts. -
Information ArchitectJanus Henderson Investors, Emea Sep 2001 - Jun 2002Denver, Colorado, UsAs part of the Marketing and eBusiness team, I was responsible for working with marketing managers and IT teams on the information architecture and wireframes for a number of websites in the Japanese market. -
Ebusiness AnalystAmp Financial Services Jan 2000 - Sep 2001Sydney, New South Wales, AuWorked on a range of projects and initiatives initially in the eBusiness team, then moved to the Internet Banking team within AMP Bank.
Larry Lee Skills
Larry Lee Education Details
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University Of Sydney
Frequently Asked Questions about Larry Lee
What company does Larry Lee work for?
Larry Lee works for Edstart
What is Larry Lee's role at the current company?
Larry Lee's current role is CMO | Head of Marketing.
What is Larry Lee's email address?
Larry Lee's email address is la****@****lue.com
What is Larry Lee's direct phone number?
Larry Lee's direct phone number is +612809*****
What schools did Larry Lee attend?
Larry Lee attended University Of Sydney.
What skills is Larry Lee known for?
Larry Lee has skills like Digital Marketing, Digital Strategy, Online Marketing, Email Marketing, Strategy, Project Management, Portfolio Management, Business Process, Governance, Social Media, Sem, Seo.
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