Larry Self Email & Phone Number

Greater Chicago Area

• Senior Director, Leasing / National AccountsBusiness P&L Leader for CNH Capital’s North American Leasing and National Accounts Business. Responsible for business P&L and leading the leasing and national accounts sales.
• $310 MM in lease volume, ($100% growth), 20% profit growth year over year
• Developed Corporate / National Account business plan, attaining & exceeding lease volume and margin goals.
• Created Operating Lease Strategic Business Plan for the Construction and Agriculture markets
• Created Leasing business policy, defining the business processes, sales, residual, operations (wing to wing).
• Created business performance dashboard to measure sales productivity, new customers, revenues by customer, margins, lease pipeline and pipeline conversion % and end of lease gains.

• GE VENDOR FINANCE,Chicago, IL Jan 2004-April 2006North American Leasing Vice President, Dealer / OEM Equipment Financing
• Commercial Leader for the Equipment Finance business. Led new business development effort bringing equipment financing solution to GE Capital Dealers and OEM’s.
• Created a new business strategy to bring the Equipment Financing Solution, (Preferred Platinum Program) to key OEM’s under their private label name.
• Created new enterprise business model, providing the top OEM’s in several key markets, a pre-approved credit line for all equipment and vehicles needs up to $1MM per OEM location.
• Developed new business plans and appropriate deal processes to streamline the successful launch of 7 key GE Commercial Distribution Finance dealer markets.
• Collaborated with GE Commercial Distribution Finance Marketing and Technology Team and led the development of a new dealer website, CDFFinancing.COM.

• North American Vice President of SalesBusiness P&L Leader for GE/Sun Microsystems Private Label Program. Team: 4 sales leaders, 2 marketing staff and 42 sales professionals. 2001-2003 Business Results: $1.2Billion in.
• Selected keynote speaker @ the GE National Sales Conference in 03’, 02’. Reviewed Sales Force Effectiveness, and Portfolio Margin Success.
• Developed new enterprise selling account model: Strategy development, account plans, business processes and dashboard for Top 20 accounts, yielding $250MM in new revenue.
• Developed and implemented new quarterly business review (QBR) process and (QBR) metrics package.
• Presented the Sun Microsystems Finance business strategy @ the GE Capital Board Meeting, (Present was: Jeff Immelt GE Chairman)
• Attended GE executive courses at GE Crotonville, NY campus: (Leadership Development, Managerial Effectiveness Techniques.

• Sales Director, Enterprise market Area (eMA), Managing Director, Sun Microsystems Finance Asia Pac 2000 Business Results: $284MM in financing volume, 200% of Plan.Jointly created Sun/GE Go-To-Market Plan and Business.
• Appointed Managing Director for Asia Pac SMF Program, HQ’d in Hong Kong, Developed Business Plan, Go-To-Market, hired 6 sales professional, developed Strategic Plan for 4 Asia Countries. Asia Team yielded $40MM in new.
• Recipient of Sun Microsystems Partnership Award, #1 performing commercial team within Sun Microsystems Finance globally.

Bachelor Of Science (B.S.), Marketing, Northern Illinois Business School

Activities and Societies: President of Marketing Student Advisory Board Dean's List President, Marketing Student Advisory Board

Bachelor Of Science - Bs, Marketing/Finance

Education record