Larry Wen Email & Phone Number

Transformative leadership taking Dropbox DocSend email marketing from a siloed operating structure to a sophisticated system ready for long-term optimizationo Drove foundational pillars of email marketing in a nascent product area, standardizing elements such as CTA buttons, copy styling, asset generation and cadence for a consistent user experienceo Paved critical XFN processes for long term sustainability of email workflowsSpearheaded thought leadership and execution on updating Marketo Audience signals for 5-10x engagement across campaignso Ran A/B testing operations for entire BU, leading to cornerstone learnings and improved engagements across teamso Built Email Performance Dashboard integrating downstream behaviors such as activation and conversion

San Jose, California, United States

Manage Document Cloud initiatives ensuring the intersection between short term growth and long term sustainability.o Established email channel from the ground up as the prime avenue for downstream movement, increasing free trial activation rate by 30%, MAU, and CVRo Conceptualized and developed email newsletter subscription, driving thousands of engagements per month with 60% YoY increase in clicks per engagement and 2x Open Rateo Collaborated with BI dashboard team to expand data reporting & visualization on key metricso Managed Web Development with core design principles including conversion optimization via championing user experienceo Administered foundational performance visibility across the business by leveraging cross-team collaboration while serving as the head of the Data Infrastructure council

Implement a long term growth trajectory with students to realize their full testing potential.o Planned and implement tailored practice regimen spanning online & offline curricula, with the goal of offering maximum improvement under minimal bandwidtho Produced avg improvement of 400 (SAT) or 5 (ACT) within 3-5 months

Develop scalable infrastructure to drive high-efficiency, long term growth initiatives across the web properties. Handled the inception, production, and promotion of all content while facilitating strategic outcomes over the horizon.o Captured organic traffic market share through industry-leading contento Delivered end-to-end articles that drive engagement and conversion towards web funnelso Exemplified trade show management, including CES 2020

Establish the foundations for faster, smarter, and more efficient AdWords support engagements.o Led first “Big Bet” AdWords initiative to streamline support with 7-figure impactRedesigned AdWords Contact Us Form with smart friction for improved self-service capabilities

San Jose

o Managed weekly reporting on Internet Marketing strategyo Leveraged email marketing optimization to double total number of site visits without sacrificing qualityo Initiated email marketing personalization leading to increased merchandise circulation

San Mateo

o Managed the A/B test department designing, running, and analyzing business initiatives across departmentso Standardized ToD/DoW email outreach efforts, raising open rates and engagement by more than 20%o Drove bottom up impact on content-based SEO

San Jose

o Advised on value proposition and go-to-market strategy for budding marketing automation companyo Assisted with company rebranding and website logistics, which streamlined the sales pipeline and empowered our market penetration efforts

San Mateo, Ca

o Sourced, pursued, and closed leads from marketing campaignso Leveraged Salesforce CRM to drive top funnel pipeline movement

San Francisco Bay Area

o Developed a comprehensive understanding of target demographic using data analysiso Created, managed, and executed targeted marketing initiatives through the use of social media channels, SEO , SEM, and direct marketingo Planned and evangelized company solutions at national conferenceso Developed profitable long-term relationships with key high-profile customerso Worked closely with engineers to tailor custom technology deployments based on client needs & specificationso Directly responsible for 15-20% annual revenue growth

San Francisco Bay Area

o Handled all clerical duties including sales, disputes, customer service, and facility maintenance.

Bs, Psychology

Education record