Rick Byrne Email & Phone Number

San Francisco Bay Area

- Joined Dropbox after it acquired DocSend.- Lead DocSend's branding and marketing initiatives at Dropbox.- Managed the transition of DocSend's brand into the Dropbox's brand.- Art directed transition of existing illustrations, icons, and animations into Dropbox style.- Brought data to life through many infographics and white papers.- Created many presentation decks for sales and partnership teams.- Metrics for transition:• Bounce rate down by 4.45%• Session duration maintained• Pages per session up by 4.25%

San Francisco Bay Area

- Brought DocSend's brand together into one harmonious brand experience.- Created new suites of product animations, icons and illustrations.- Tidied up brand and pruned down pages on DocSend.com- E.g.s of collateral: http://byrnecommunications.com/DocSend-Collateral- Created templates for pitch decks (our highest downloaded asset)- Brought data to life through infographics and white papers- Created presentation decks for DocSend's CEO, sales and partnership teams.- Metrics for user experience after tidying up the site:• Bounce rate down by 54%• Session duration up by 68%• Pages per session up by 14%

San Francisco Bay Area

- Created illustrations for tech startups such as Google, DocSend and Ono Foods- Logo development for several startups and larger tech companies- Mentioned in a Fast Company article about Design Trends in 2020- Cited in Logo Lounge's 2020 Trend Report: https://bit.ly/2O9rUcA- My logo portfolio: https://www.behance.net/logoguy

San Francisco

- Developed strategy and design system of huge New Year's campaign.- Creative had to span western English regions, Latin America, India, APAC and Middle East.- Art directed the creation of over 1000 deliverables.- Target for sale exceeded by $2million.- Devised Campaign strategy: 20 mins for 20 days = 400mins (avg course length)- Campaign tagline: 'What's your 2020 plan?" (new year resolution)- New Year's campaign can be found here: http://byrnecommunications.com/Udemy-2020- Extensive performance-driven testing in the development of ads for Instagram Stories.- Performance enhanced greatly by constant application of data to evaluate design decisions.- Evaluated the effectiveness of existing design processes while at Udemy.

San Francisco Bay Area

- Worked on Oracle's global megabrand: an extensive and complex system- Devised a graphic language to convey the complexities of emerging technologies- Created key art for A.I., Blockchain, PaaS, etc for the Oracle brand- This process can be seen here:http://byrnecommunications.com/Oracle-Branding- Example of A.I. campaign can be seen here: http://byrnecommunications.com/Oracle-A-I- Ran training sessions in the new brand system- Created key art for two of Larry Ellison’s keynote speeches- Contributed to various sprints for the Oracle rebrand- Lead designer for the illustration sprint of the Oracle’s global rebrand- Here are some rounds of the illustration sprint: tinyurl.com/Oracle-Illos- Continuously interacted with and presented to high-level stakeholders- Worked on branding for Oracle Open World closing concerts featuring Beck- Designed a suite of icons for emerging tech

San Francisco Bay Area

- Lead UX, and product designer for Unity Connect.com- The process can be seen here: http://byrnecommunications.com/Unity-Connect-UX- Designed CEO’s (John Riccitiello) keynote for 3 conferences in SF, Amsterdam, and LA - Created infographics to convey complex game dev processes- Undertook an extensive UI audit ahead of a site redesign- Mapped out Unity's new brand into many deliverables- Deliverables include trade show booths, white papers, and online assets- The process can be seen here: http://byrnecommunications.com/Unity-Branding

San Francisco Bay Area

- Looking after core accounts for this growing agency. - Implementing new processes and structures to suit the new size of the agency. - Clients include Levi's, TRX, Fitbit, Genentech, and Salesforce.

San Francisco Bay Area

- Managed Sitecore's global brand across many touchpoints- Turned half-finished brand into a fully fleshed out brand system- See the whole process here: http://byrnecommunications.com/Sitecore- Work with many teams and contributors across the globe- Ensured branding/identity stayed consistent for customers, partners, and marketers- Supported events such as tradeshows, SXSW and international symposiums- Deliverables also included white papers, brochures, banner ads, booths

San Francisco

- Managed Fast Track team of 6, specializing in quick turnaround projects- Creative lead on client-based advertising across 20+ sites- Led RFP pitches for new business, with minimal direction: approx 30% success rate- Often devised innovative online products/formats while responding to RFPs- Interacted with clients on a daily basis to provide expertise in online best practices- Spearheaded a cross-divisional reduction of diverging templates and guidelines for ad products- Trained new staff and freelancers in processes and templates

San Francisco Bay Area

- Taught art direction module of the Advertising MFA- Devised own curriculum.- Taught students how to devise, fine tune and present campaign concepts- Also covered how to handle typography, imagery, layout and branding

Note: Haggin Marketing Is Now Epsilon

- Client: Dell (dedicated position) - Creative lead for fluid 4-12 member team on Dell’s monthly catalog - 32-48 pages to approx 30 million Dell customers - Continuously found innovative ways to art direct Dell computers - Introduced brainstorming techniques due to short deadlines - Concepted and designed ads for Wired magazine - Trained new staff in the complex catalog production process - A key partner with Dell in pagination and retail strategy - Very fast-paced environment - Closely anticipated workflow in order to hit daily deadlines - In-depth understanding of the tech industry

London, United Kingdom

- Art directed TV tie-in children's books as part of an in-house team- Developed books with difficult formats e.g. pop-ups - Brainstormed new TV and radio shows with senior management - Gained global perspective of news, broadcasting and publishing

London, United Kingdom

- Clients: Vodafone, Citibank and Kraft- Art directed many integrated sales promotion and direct mail campaigns - Created campaign guidelines for Vodafone's business partners - Gained deep understanding of competitive retail environments- Developed and visualized concepts for competitive pitches

London, United Kingdom

- Client: Coca-Cola (dedicated position)- Creative lead for Coca-Cola's retail and wholesale collateral team - Managed a team of 4 designers to deliver 240 pieces of collateral over 5 month period - Excellent relationship with account and production teams- Anticipated work flow and staff issues for team- Developed in-depth understanding of retail industry for Coca-Cola- Worked on campaigns in both the UK and the Netherlands

London, United Kingdom

- Clients: Disney, Guinness and Bausch & Lomb- Art directed integrated sales promotion and direct mail campaigns - Frequently pitched to international clients- Devised UK-wide, Europe-wide and Africa-wide campaigns - Wrote and presented many creative rationales for presentations- Created identity for this rebranded division of Interpublic - Art directed many product and model photo-shoots

- Clients: Gaymer Cider Company, Firkin Brewery- Art directed product and model photo-shoots including Kelly Brook - Concepted, art directed and presented many pitches/campaigns- Applied industry standards to fresh designs- Presented with vigor to clients

Dublin, Ireland

Business Perspectives For Creative Leaders

A partnership between Yale and AIGA, this course of study, aimed at creative executives, is focused on the intersection of design.

User Experience (Ux) Design

- Completed the renowned course in user experience design - Covered research, interviews, creating personas, user journeys - Built.

Diploma, Social Anthropology

Social Anthropology is the comparative study of the ways in which people live in different social and cultural settings across the globe..

Master'S Degree, Communications Design

- Studied at the prestigious Central Saint Martin's - Explored the evolution in visual language of local community identities. - Worked.

Ba, Visual Communications

- Developed a deep understanding of design, photography, and illustration. - Explored the evolution of the Native Americans as imagery.