Larry Meadows Email & Phone Number

Palo Alto, Ca, Us

Boutique consultancy working on product management, product strategy, and UX Strategy. Providing planning review, roadmap development, UX Strategy, user research, and requirements documentation for B2B and B2C solutions.

Lake Geneva, Wisconsin, Us

Led the development of the overall marketing strategy and vision for the Primex Family of Companies (PFOC) and corporate brands – AcuRite, OneVue / Primex, and Klockit; including spearheading traditional and digital marketing programs and defining the customer experience.

Lake Geneva, Wisconsin, Us

Authored product and user experience vision & strategy to capitalize on market opportunities and align with the business direction of Chaney Instrument’s AcuRite portfolio of related consumer products; including market requirements for software and hardware products that link to the My AcuRite platform to provide customers information about their indoor and outdoor environmental conditions.

Lake Geneva, Wisconsin, Us

Led the design, UX, market requirements and customer advisory panel for the redevelopment of the My AcuRite weather and home environment monitoring platform.

Arden Hills, Minnesota, Us

Directed the development and oversight of all external facing communications and social media channels for Land O'Lakes, Inc. including internal and external financial communications. Developed corporate messaging around GMO, Animal Care, Sustainability and other “on-farm” hot topics.

Taoyuan, Tw, Tw

As the Managing Editor I led the user experience strategy and development of the first corporate blog for HTC. Focused on publishing consumer facing content that drove interesting angles for stories that further supported the HTC brand identity and create customer advocates.

St. Petersburg, Florida, Us

As the business & technology product manager for corporate intranet, investor tools, and financial advisor applications, I developed and oversaw the user experience vision, strategic direction, and roadmap for key applications to empower the sales field to quickly respond to market opportunity, serve clients, and increase office productivity.

As the product manager for SAXOTECH Online content management system I was responsible for developing the user experience strategy and product roadmap to ensuring alignment between product features and market / customer requirements. I also held responsibility for identifying and negotiating key strategic partnerships and developing product roadmap to integrate partner products into SAXOTECH business applications. Developed and maintained the value proposition, key messages, product positioning, and competitive analysis to ensure market differentiation based on market trends and research.

Redmond, Washington, Us

(8/03 - 2/05) As product manager for in Real-Time Collaboration, I drove development of product positioning, key messaging, and identifying synergies with other product lines as well as responsibility for all public relations, analyst relations, and events / tradeshows. Developed and drove launch strategy and activities for product announcements, new business and strategic partnerships for real-time collaboration product offerings.(3/02 - 8/03) As marketing communications manager for Microsoft Services I was responsible for all internal and external communications and audience segmentation to drive awareness of and interest in Microsoft Services. Worked closely with product managers and communications across all business lines to coordinate messages and help pull Microsoft products into the market

Bellevue, Washington, Us

Served as account supervisor on Microsoft account where I was responsible for developing strategic communications plans, press releases, key messages and product launches. Product and business line marketing consultant responsible for speaking with key media and analysts to drive awareness of product offerings and enhancements.

Served as account supervisor at small boutique agency focused driving marketing and communications programs for telecommunications and web conferencing solutions.

Developed and executed programs to build corporate web traffic and used web analytics to measure and report on the effectiveness of corporate initiatives including Inter, Intra and Extranet solutions.

Mba, Marketing

Ba, Mass Communications

Associate Of Arts, Communications