Lars Winther Email & Phone Number

Aars, Nordjylland, Danmark

Region Nordjylland, Danmark

As Area Sales Manager I am responsible for Sales and Marketing activities in selected market, which is currently Norway, Sweden and Finland. I have earlier also been responsible for Australia, New Zealand, Asia and Middle East. I have built up new market and improved existing market including selecting and managing distributors.

As sales and Marketing Manager at Mermaid Care A/S, I have developed and executed sales and marketing strategies for the product BEACON Caresystem, which is based on a unique technology for optimizing and management of the ventilators in the intensive care units.Tasks:• Define product development and strategic planning• Develop market analysis for selected markets• Develop and execute Go-to-market strategy• Distributor Selection, training and support• Develop marketing- and sales material• Identify new markets for BEACON Caresystem• Plan and organize trade fairs and congressesSpecific results:I developed an effective sales and marketing strategy and introduced with success BEACON Caresystem in the European market, with the introduction and acceptance by leading experts and selected customers. Moreover I built distributor network in selected countries and developed sales and marketing materials for both Mermaid Care A/S and BEACON Caresystem along with distributors.

As sales and export representative, I had huge customer contact with hospitals and care sectors. I participated in the strategic planning of sales activities in Denmark and selected export markets. In addition, I handled export activities, participated in trade fairs at home and abroad and produced promotional materials and written quotations etc.

As educational consultant within sales and marketing, I developed training materials and conducted courses for longer periods. It is documented with very good evaluations of the academic content, my communication skills and the students' benefit from the courses.

As an employee at Kinchard Consulting I worked as a product specialist for the pharmaceutical company Sanofi-Aventis A/S. I worked with sales tasks and informed GPs and hospital specialists regarding pharmaceutical products. I conducted customer meetings, planning budgets and selected segments etc. An enterprising, service-oriented and professional attitude with good communication skills was a prerequisite to contesting the work.

As a Sales representative for MSD I worked with sales of pharmaceutical products for GPs in the region middle of Jutland. I planned and incurred addition briefings for GPs in the field.

Master Of Science In Business Administration And Marketing Management, Msc

Focus B2B Thesis: "Industrial segmentation" Development of an operational segmentation tool that enables partitioning of the market. There.

Ha - Bachelor Of Science In Business Economics

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