Lars Asveld Email & Phone Number

Hamilton, NZ

Hamilton, Waikato, New Zealand

• Fractional Head of Marketing: Lead marketing strategy and execution for tech and professional services companies, providing senior marketing leadership to achieve business objectives.
• Client Value Proposition & GTM Strategy: Run client workshops to uncover marketable insights that inform the development of (joint) value propositions and the Go-To-Market strategy.
• Lead Generation: Develop and execute Through Partner Marketing campaigns for Microsoft partners that have a minimum return on investment of 10x based on pipeline.
• Event Marketing: Transcends’ lead marketer for the Microsoft AI Partner Innovate Roadshow series that hosted 1,670 attendees across Australia and New Zealand. Achieved an attendance rate of 107.74%.

Hamilton, New Zealand

• Marketing Strategy & Campaigns: Develop and execute multi-channel marketing initiatives across web, search, social, video, podcast, and sales enablement that turned Lightwire into the fastest growing New Zealand.
• Brand Management: Optimise messaging and positioning based on market research and analysis to better resonate with target audiences as well as ensuring messaging is consistent.
• Marketing Operations: Utilise client data platforms, marketing automations platforms, as well as analytics to ensure marketing efforts and resources are optimally managed and within budget (because life is too short to.

Waikato, New Zealand

• Marketing Maturity: Creating internal marketing infrastructure to sustainably launch multiple Go-To-Market campaigns for multiple clients coherently. Responsible for the creation of sales enablement and branding.
• Account-Based Marketing: Be the internal expert on Account-Based Marketing (ABM) and guided clients through a six step ABM model to align their sales and marketing teams to approach their targeted clients with laser.
• Lead Generation Utilised: advanced digital marketing strategies and execution to turn ad budgets of < $5,000 into upwards of $650,000 Sales Qualified Leads.

Remote Locations

• Managed a team specialized in marketing, business, analytics, and problem-solving to provide comprehensive end-to-end solutions.Key Responsibilities evenue Marketing: Developed and executed revenue-driven marketing.
• Marketing Operations: Streamlined marketing operations by implementing processes and tools that enhanced workflow efficiency, improved data management, and ensured seamless collaboration across teams. Utilised.
• Market Entry Strategy: Facilitated market entry for European businesses into Vietnam and Vietnamese companies into Europe, leveraging local insights to establish effective partnerships and marketing strategies.

Ho Chi Minh City, Vietnam

• Market Entry Strategy: Facilitated market entry for European Businesses to Vietnam and vice-versa through strategic partnerships and tailored market entry strategies to drive rapid market access and sustainable growth.
• Trade Enablement: Coordinated visits for European businesses to explore Vietnamese market opportunities, including site visits, meetings with local stakeholders, and networking sessions.
• Event Management: Organised one of the largest start-up events in South East Asia to promote Vietnamese and European business collaboration, successfully managed a series of workshops and networking events among which.

Hengelo, The Netherlands

• Digital Maturity Model Development: Created Eaton’s strategic digital Search and Social maturity model to systematically evaluate and enhance search engine rankings and social media performance across the EMEA region.
• Search Engine Performance Framework: Established a comprehensive framework for evaluating and improving website rankings, enabling targeted optimisation strategies across various phases.
• Digital Marketing Training: Enhanced team productivity and effectiveness by training colleagues across EMEA in HTML, WordPress, organic search strategies, and social media best practices, driving engagement and.

• Channel Model Transition: Supported the transition from a pure sales channel model to a multi-channel marketing approach, coordinating campaigns to guide potential customers through the marketing funnel.
• Event and Tradeshow Marketing: Coordinated and executed marketing strategies for events and tradeshows, enhancing brand visibility and engagement while driving customer acquisition through direct interactions.
• Marketing Campaigns: Developed and implemented tailored marketing campaigns based on audience segmentation, ensuring relevant messaging that maximised engagement and conversion across diverse customer groups.

Enschede Area, Netherlands

Guiding brainstorm sessions and streamlining communications processes within the council and university. Reviewing and giving feedback on management reports, budgets, strategic plans, and organizational plans. Govern that the board of directors acts in the best interest to all involved stakeholders.

Enschede Area, Netherlands

Creating an awareness campaign for the academy council portraying the purposes of the council targeting the student population. Reviewing and giving feedback on management reports, budgets, and organizational planning, while defending the interest of the student and teacher.

Bachelor Of Business Administration (Bba), International Business And Management

Certificate, Asian Studies/Civilization

Summer school program that gave an insight into Korean culture and society. During the program I gained a basic understanding of the.

International Business

Study abroad specialized in Asian trade and business.

Marketing And Communications Studies (Vocational Education)

Growth Series