Lashana Harney Email & Phone Number

Winchester, KY, US

- Analyzed marketing metrics across various platforms (social media, paid media, email, SMS) to identify content engagement trends, making data-driven recommendations to improve performance- Built, tested, and optimized landing pages, collecting thousands of email addresses in the process- Ensured company-wide alignment in brand messaging and brand voice..

Lexington, Kentucky, United States

-Led the overall comprehensive marketing for the Office of China Initiative's programs and events, leading to a record number of attendees for a remote conference.- Doubled OCI’s strategic partnerships with internal and external stakeholders and created a new channel to communicate and collectively share information to enhance OCI’s institutional.

Lexington, Kentucky, United States

- Increased the Confucius Institute's social media engagement and following by nearly 30% and expanded the social accounts to include Tik Tok and YouTube. - Developed marketing solutions and tactics amid a global pandemic that resulted in over 300 attendees to a Livestream event, a record for CI. - Represented Confucius Institute at campus-wide UK events.

Winchester, Kentucky, United States

• Designed, implemented and managed social media for clients
• Secured & managed over 10 clients (Areas included: real estate, auctioneers, local business owners, writers/authors, trucking, community colleges, & factories)
• Consulted in the areas of PR and SEO for clients
• Developed SEO strategy for clients
• Created paid & unpaid ad and media campaigns for clients using Facebook Sponsored Ads, Google Ads, and Instagram Ads
• Designed and managed Wix websites for clients

Winchester, Kentucky

- Wrote nearly 1,000 articles, features and other news content for the Winchester Sun, Winchester Living magazine and related print and digital products, with an emphasis on the public schools beat. - Won nearly 10 Kentucky Press Association awards for news articles and photographs taken to illustrate stories. - Assisted with copy editing, cleaning up.

Bowling Green, Kentucky

Previous positions included Managing Editor, Digital Editor, Assistant News Editor, Assistant Digital Editor, News Editor, Student Government Reporter and Academics Reporter. - Led a team of about 90 editors, reporters, photographers and more to produce a newspaper and online content, earning the Pacemaker award. - Budgeted content as well as edited each.

Bowling Green Area, KY

Organized office and assisted associates in ways that optimized procedures. Sorted and distributed communications promptly. Resolved office-related malfunctions and responded to requests or issues. Performed receptionist duties when needed.

Louisville, Kentucky Area

Collaborated with reporters to oversee the execution of digital coverage. Managed social media for The Courier-Journal, covered live events for quick online coverage, and reported and wrote over 10 stories about the community of Louisville, Kentucky.

Bowling Green, Kentucky

Developed and maintained the public images of my clients. Issued press releases, managed social media presence for Imagewest and customers. Wrote copy and copyedited work produced for clients. Collaborated with designers and account executives on Public Relations campaigns. Participated in pro-bono Create-A-Thon to develop PR strategy for a local nonprofit.

Lexington, Kentucky Area

Wrote about 30 stories and produced content about the community of Lexington, Kentucky.