Owner
CurrentDeveloped marketing and communication strategies for a variety of clients.
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@washington.edu
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3 phones found area 206
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La Smith is listed as Retired Director of Marketing Operations, University of Washington Michael G. Foster School of Business at Coyote Consultants, based in Bothell, Washington, United States. AeroLeads shows a work email signal at washington.edu, phone signal with area code 206, and a matched LinkedIn profile for La Smith.
La Smith previously worked as Owner at Coyote Consultants and Director Of Marketing Operations at University Of Washington - Michael G. Foster School Of Business. La Smith holds Ma, English from California University Of Pennsylvania.
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An adept marketing maven with a dozen years of experience developing content strategies for industry leaders such as Amazon.com, Classmates.com, Microsoft, Philips, and others, I strive to provide innovative and creative solutions that drive measurable results. I am equally comfortable in corporate and academic environments, adept at delivering crisp, consumer-oriented content, complex technical documentation, and elegant brand materials.A skilled trainer and facilitator, well versed in current leadership and management principles, I comfortably lead classes with participants from all levels. I have more than 20 years of experience as a teacher, coach, mentor and instructional designer. I specialize in helping companies of all sizes with goal setting, project management, corporate communication strategies, process analysis and improvement. I also offer specialized and highly focused life coaching and training for interested individuals. I am a highly organized leader and team player with excellent communication skills and the passion to be a force for positive change.Specialties: Developing and executing marketing strategy, documenting and improving processes, facilitating retreats and workshops, conducting 360 assessments, providing media coaching, managing redesigns
Listed skills include Information Architecture, Content Strategy, Content Management, Content Development, and 45 others.
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Developed marketing and communication strategies for a variety of clients.
Direct overall interactive marketing infrastructure and web strategy relating to site architecture, content priorities and site usability consistent with Business School’s overall integrated marketing plan.
I managed content development and flow for online properties including the Philips Medical Systems North American Web.
Wrote, edited, scheduled, and tracked content supporting retail sales initiatives for Amazon.com Health & Personal Care
Drove content development and deployment. Developed and maintained editorial calendar and cross-promotional programming matrix for multi-level user subscription program. Wrote, edited and published technical documents such as product specifications, online help files and requests for proposals. Collaborated on iterative interface design efforts and.
Developed architecture and content strategy for corporate and product Web sites. Wrote, edited, and published customer-focused content for newsletters, brochures, Web sites and email.
Managed a team of six copyeditors and two proofreaders. Established copy flow procedures for the Web's premier e-commerce site. Wrote, edited, and copyedited content for the Web and e-mail including book reviews, author interviews, affiliate program materials, and press releases. Maintained and enforced internal style guide.
Supervised all editorial and production for a variety of publications including the university catalog, view book, yearbook, student newspaper, and recruiting and orientation materials. Managed budgets for all university publications and maintained relationships with campus and off-campus vendors. Led efforts to develop the university's Web presence in.
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La Smith works for Coyote Consultants.
La Smith is listed as Retired Director of Marketing Operations, University of Washington Michael G. Foster School of Business at Coyote Consultants.
AeroLeads has found 1 work email signal at @washington.edu for La Smith at Coyote Consultants.
AeroLeads has found 3 phone signal(s) with area code 206 for La Smith at Coyote Consultants.
La Smith is based in Bothell, Washington, United States while working with Coyote Consultants.
La Smith has worked for Coyote Consultants, University Of Washington - Michael G. Foster School Of Business, Philips Medical Systems, Amazon.Com, and Microsoft.
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La Smith holds Ma, English from California University Of Pennsylvania.
La Smith is listed with skills including Information Architecture, Content Strategy, Content Management, Content Development, Online User Experience, Online Branding, Online Marketing, and Online Advertising.
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