Core Interest (i) Working towards sensible use of Market Research & Consumer ScienceThe most rewarding experience of my career have been while handling projects for MNCs like Unilever, P&G Caterpillar - CAT etc. Using basic understanding of consumers and common sense, projects have yielded truly "actionable" market research findings. It saddens me terribly to see misuse of market research in terms of techniques and costing, especially to international clients, generating reams of paper & loaded findings with hardly any "actionable" points.Core Interest (ii) Bring back the Moments of Magic in Childhood and ParentingI am using my 15 years of corporate experience in Consumer Science, Marketing & Branding, to bringing back the “magic” in Early Child Care. I am working towards making it an emotional journey filled with fun and memories instead of targets and a ROI attitude, as we seem to have got into unfortunately.