Promoted to Director of Engagement and Experience - championing and leading the delivery of organisational strategy, organisational project leadership and management methodology, revenue strategy and data and insights culture. In addition to leading the inter-related functions of marketing, digital, CRM, audience development, ticketing, visitor experience and box office.

Leading the functions of Marketing, Digital, CRM, Visitor Experience and Ticketing through a significant time of change, challenge, disruption, rebuild and setting the business up for recovery, growth and future success.

Strategic planning and digital leadership to deliver the Centre's Respond, Recover, Thrive plan, focusing on innovation and evolution of delivery during a dynamic external environment.

Management of Melbourne Recital Centre's website, email marketing and social media platforms and activities, create, drive and implement CRM, audience development and content strategies, am the system champion of the Centre's core business application and CRM system, Tessitura and play an active role in the project management and implementation of the Centre's IT transformation journey and roadmap.Also Deputy Chair of the Centre’s IT Working Group and Deputy Chair of the Centre’s Staff Consultative Committee.

After filling the role temporarily for three weeks I was successful in securing the role permanently, working on a myriad of ongoing, short, medium and long term projects including coordinating Melbourne Recital Centre's social media channels, the Centre's e-Communications, managing and creating the content for the VisiTour app project which included a self-guided tour of the Centre, devising cross-platform content for promotion and extensive editorial work, editing and sub-editing media/publicity materials, coordinating, contributing and curating content for the website, devising, creating and managing The Garden Party's social media presence in Summer 2013 and playing a key role in the redesign, redevelopment and relaunch of melbournerecital.com.au.

My responsibilities included, drafting, creating and publishing program notes, curating social media content, proof reading and sub-editing, copywriting and building email marketing campaigns.

Music Victoria is an independent, not-for-profit organisation and the state peak body for contemporary music. Music Victoria represents musicians, venues, music businesses and professionals, and music lovers across the contemporary Victorian music community. Music Victoria provides advocacy on behalf of the music sector, actively supports the development of the Victorian music community, and celebrates and promotes Victorian music.

The Emerging Writers’ Festival is a not-for-profit organisation whose foundations are built on supporting emerging writers. The Festival celebrates creativity and innovation, nurturing new talent and is a place where diverse voices from across Australia are represented.

The Australia & New Zealand Tessitura Regional Users Conference (ANZTRUC) is a not-for-profit conference attended by licensees and users of the Tessitura CRM platform in the Asia Pacific region. ANZTRUC is the only multi-disciplinary conference for arts professionals in Australia and features local and international guests, general keynote sessions, peer-to-peer presentations, labs, networking opportunities and much more, designed to bring users together in an open and collaborative setting.

I worked across Ticketing and Front of House. I managed various sized teams of Visitor Services Officers on shift in the Fairfax Theatre, Playhouse Theatre, State Theatre, Sidney Myer Music Bowl and any auxiliary venues when required.

A contracted position where I interacted with VIPs, Industry Contacts, Artists and members of the general public at The Famous Spiegeltent.www.spiegel.artscentremelbourne.com.au

I was assistant to the Publicist, produced content for media releases, carried out administrative tasks as deemed necessary, liaised with media professionals and coordinated promotional video shoots relevant to upcoming events at The Arts Centre.

At deskop mag, I researched, wrote, interviewed subjects, fulfilled general administration tasks and worked proficiently across the online and print component of the design-savvy magazine.

I produced editorial in the areas of fashion, music, art, politics and culture as it is conveyed through the online sphere and film.www.portable.tv

From March - July 2010 I was the editorial intern for Cream magazine. Upon completion of my placement I continue as writer where I interview popular local and international subjects, review films and musical contributions for publication in the print and online issue of the magazine.I also sub-edited the final print issue of the magazine and represent Cream at various events such as Rosemount Australian Fashion Week.

PA to the Editor and writer.

I reviewed films and musical contributions for the online pop cultural publication.

I assisted in the Communications department at ACMI for the launch of the Melbourne Winter Masterpieces Game Masters Exhibition which included compiling a print and digital media kit, supervising events, liaising with media in regards to editorial coverage for events, maintaining RSVPs, chaperoning talent to and from interviews and supervising media interviews. It was a fantastic experience to work in a fast-paced arts/communications environment and form part of a cohesive small team of individuals on a launch such as the highly respected Melbourne Winter Masterpieces exhibition.

In my time at Greta Donaldson Publicity, I broadened my PR skills considerably. From general administration tasks which include the compiling of relevant media lists, following up media releases, pitching to journalists and database management to writing media releases, designing sponsorship packages for prospective clients/sponsors and pitching to prospective clients on behalf of GDP. The highlight of my internship at GDP was being commissioned the creation and implementation of a social media campaign pertinent to QV and the Next Wave festival where I worked closely with the Social Media team, QV marketing department and GDP employees to create a call to action to promote QV as a cultural hub and not just a retailer venue. With a penchant for social media, photography and new media I was asked to photograph images of art installations and create a promotional video relevant to the campaign to be sent to media. This was a great opportunity to be a key contributor in a campaign from start to finish.

www.madisonmag.com.au

I presented, informed and educated SYN's listeners about the wonderful world of music on a local and international scale. I shared news, reviews and interviews in a one hour timeslot from 6-7pm every Tuesday evening.http://syn.org.au/newandapproved

I liaised with media professionals in regards to securing media coverage for each event. I developed creative clues and marketing strategies through the use Facebook and Twitter to connect with 8000+ members through the powers of Social Media. I drafted copy for media releases to be sent to media outlets. I was the face of the Underground Cinema vox-pops at each event. I also looked after VIPs and Industry guests at each event.www.undergroundcinema.com.au

I reviewed local music contributions and interviewed renowned Australian talent for publication on the much-loved Paper-Deer blog.

I interviewed artists, choreographers, directors and producers relevant to upcoming events at the Arts Centre for publication in the online magazine sent to email subscribers, Trust members and Donors.

I hosted 1700 on Channel 31 for 2 Seasons. I created music based content for the show in the form of segments, interviews and reviews and continued to present outside broadcasts for the show upon completion of weekly hosting duties.

I drafted copy for media releases, created and managed the Facebook page for the grand re-opening of star attraction The Polly Woodside, managed event listings and liaised with key property owners in regards to media coverage. I also proofread and sub edited the two National Trust Member Magazines.