Trina Shepherd Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Oversees philanthropy efforts in Illinois and Wisconsin through the Wells Fargo Foundation, employee volunteerism, and relationship building with community stakeholders, positioning the company as a corporate citizenship leader and creating positive social impact in local communities.

Greater Chicago Area

Provide strategic external communications and media relations support for 50-plus commercial banking (U.S. & Canada), Diverse Segments, and Renewable Energy & Environmental Finance; Work closely with internal communications, marketing, government affairs, digital, and social media partners to advance company and line of business leader objectives, protect company reputation and promote products and services. Previously supported Equipment Finance, Healthcare, Lender Finance and four specialty finance groups, as well as Chicago community giving efforts• Placed more than 400 reputation-building stories about Wells Fargo in regional and national print and broadcast outlets and industry trades

Chicago, Illinois

As a small business owner of a wigs and accessories boutique, responsible for the overall direction and day-to-day operations, hiring, training, and mentoring staff, and directing sales, marketing, media relations, community relations, government relations, and social media activities for the business; Manage all in-store and community events; Crafted all communications materials, including advertising copy, media materials, web and social media content and marketing collateral. Collaborated with local Alderman, Chamber of Commerce and area business owners on cross-promotional marketing and events to drive sales and awareness

Greater Chicago Area

Delivered internal and external communications solutions that aligned with company objectives, protected company reputation, and drove business results; Managed day-to-day activities of external public relations agencies across seven states to generate awareness and drive alignment with company objectives; Crafted media positioning and messaging for products and services, sales promotions, community affairs and corporate responsibility programs, and crisis communications; Garnered local and national media coverage of product and service launches and community involvement campaigns, pitching key industry, consumer, traditional media, and industry bloggers• Successfully managed agency partner through Universal Service Fund crisis in Oklahoma, raising awareness that saved 50% of government funding from proposed Federal Communications Commission cutsawareness and drive alignment with company objectives; Crafted media positioning and messaging for products and services, sales promotions, community affairs and corporate responsibility programs, and crisis communications; Garnered local and national media coverage of product and service launches and community involvement campaigns, pitching key industry, consumer, traditional media, and industry bloggers

Greater Chicago Area

Promotions Manager, Licensing • 2007-2008 Project Director, JET Calendars • 2003-2007Communications Manager • 2005-2007 Publicist • 2003-2005Earned steady promotions from publicist to manager by strategizing PR and media programs for maximum impact and ROI; Directed corporate communications, publicity, product launches, photo shoots, and advertising campaigns. Promoted company executives and company programs nationally such as Hollywood in Harlem, The EBONY Black Oscars Party, and JET Listening Parties, which helped establish a hip, community-centered image• Embedded the company in the news cycle by capitalizing on previously untapped opportunities to boost awareness, e.g., expanded a staple from JET Magazine’s “Beauty of the Week” by developing themed merchandise and the JET Beauty and Brothers calendar • Promoted company executives and company programs nationally, including Hollywood in Harlem, EBONY Black Oscar Party, and JET listening parties, which helped establish a fresh, community-centered image• Received commendation from President Bill Clinton for working with the U.S. Secret Service on a major event

Implemented and maintained communication programs for the Vegetation Management Department; Provided editorial content for the department’s internal and external websites; Established department’s Customer Notification Postcard program, creating more effective method of alerting residential customers of impending tree trimming activities still today

Chief Media Liaison and Public Relations Officer reporting to the Will County State’s Attorney. Acted as primary media liaison and community spokesperson, maintaining positive relationships with local, regional and national media, law enforcement, government and community leaders and state legislative staff; Produced media materials and messaging in relation to high-profile criminal cases and crime prevention initiatives; Coordinated press conferences, conferences and community events; Conceptualized and established Victim Independence Program, a bi-partisan task force, serving victims of domestic violence

Joliet, Illinois

Penned weekly crime and human interest column; Investigated and reported breaking crime and fire news to meet daily deadlines and in-depth feature articles using various resources and established beat sources, including law enforcement, judiciary and government officials; Named 1st place Original Columnist in 1995 by the Illinois Press Association for “gutsy, visceral” writing

Bachelors Of Arts

Education record