John Lau Email & Phone Number

Burnaby, Bc, Ca

Vancouver, British Columbia, Canada

Burnaby, British Columbia, Canada

➢Introduced the Smartsheet Analytics Report by collecting all the data from Google Analytics and MS Clarity, analyzed all digital performance such as webpages, newsletters and social media. Examined the existing strategies and presented feasible suggestions to various managements to increase student participation by 40%.➢Managed and updated 3 BCIT official websites by WordPress (BCITSA, Career and Entrepreneur website). Researched and redesigned the new accessible BCIT food page and attracted 10,000+ views/month.➢Led the new BCIT E-Commerce project successfully and implemented the Email marketing automation that has contributed 200 online orders and $15,000 in sales revenue during the first quarter.➢ Led the Retail promotion campaign and generated avg.105% sales increase. Tasks included taking the initiative on photography and graphic design, brainstorming and collaborating with the retail department.➢Implemented the Email marketing by liaising with various departments managers, drafted Emails by Dynamics 365, ensured emails were sent to 46,000 students accurately and provided post-analysis to the manager.➢ Assisted in graphic design duties such as creating brochures for different departments, designing website banners, school promotion posters and drafting social media content by Adobe Creative Suite (Illustrator and Indesign).

Toronto, Ontario, Canada

➢Led and managed the full stack E-Commerce project on OpenCart, including budgeting, planning, testing and implementation. New online business increased sales volume by 60% and brought in 1000+ new leads in 2019➢Launched digital marketing campaigns regularly such as Google Review to generated 150+ genuine Google reviews, implemented loyalty program to retain 75% customers, E-mail marketing on Constant Contact weekly and analyzed customer behaviour on Google Analytics tools which assisted the company to expand into new market segment ➢Created online marketing strategies and developing digital advertising using Google Ads; selecting appropriate words per group type, determining bids for ads to appear on Google and Search partner network; optimising performance for the SEO based on Google Ads/Analytics data and reports analysis. ➢Introduced and managed the new CRM and Accounting system for whole company, which streamlined the sales workflow from initial client contact, purchase experience, after sales service to reorder request. The system proved success in higher customer satisfaction, improved employee productivity and cost saving for company➢Managed all social media accounts (Linkedin, YouTube etc) and 5000+ email subscribers (Constant Contact), executed marketing strategy utilized content management to deliver strong brand presence and improved engagement with customer

Hong Kong

Planning, organizing and assisting with the development of proposal for feasible solutions of communication channel between tug crews and operation controllers. Communicate with all relevant people to ensure the planning procedure is completed by the end of internship. Forecast the budget for the new communication device and submit the budget proposal for management approval. Gain the understanding of the harbor towage, marine and trading industry in HK, the operations of tug fleets of Swire Pacific. Work in different sectors at Swire pacific and learn how operation runs daily (Receive order, operation with crews, TSR record etc). Advise any improvements to the management team. Details about the Swire Internship program: http://www.swire.com/mt/en/programmes/summer_internship_programme/

Singapore

• Collaborated with co-workers efficiently by setting-up new tables, serving the beverages to patrons, answering phone call for reservations and other job duties as assigned• Received positive feedback by serving patrons in a courteous and enthusiastic manner• Supported kitchen during rush hours and optimized efficiency by shortening customers’ waiting time

Honours Bachelor Of Commerce, Marketing

• Minor in Economics • Entrance Scholarship - 2012; Exchange Student Scholarship – 2014 • Expected date of Completion: May 2016

Business Exchange Program, Business/Commerce, General

Activities and Societies: AIESEC NUS• One year exchange program in Singapore • Enrolled in modules: Corporate Finance, Asian Marketing.