Laura Berens

Laura Berens Email and Phone Number

CEO of Love and Fit @ Love and Fit
saugus, california, united states
Laura Berens's Location
Santa Clarita, California, United States, United States
Laura Berens's Contact Details
About Laura Berens

I am a versatile professional with a deep expertise in eCommerce, business development, entrepreneurship, sales, digital marketing, and product development. I leverage leadership, effective communication, and an entrepreneurial spirit to drive success across diverse business initiatives. My strong understanding of retail and consumer trends, coupled with my skills in merchandising and digital marketing, enables me to create impactful strategies that resonate with customers and achieve business objectives.As an innovative business partner, I am committed to delivering proven results, fostering growth, and building lasting relationships. I thrive in dynamic environments, always seeking new opportunities to innovate and add value.

Laura Berens's Current Company Details
Love and Fit

Love And Fit

View
CEO of Love and Fit
saugus, california, united states
Website:
loveandfit.com
Employees:
3
Laura Berens Work Experience Details
  • Love And Fit
    Ceo/Founder
    Love And Fit Oct 2017 - Present
    Greater Los Angeles Area
    An athleisure line for new moms: Modern Nursing/Pumping Bras + Stay Put Leggings. Recently praised by Eva Longoria, Chrissy Teigen and Hillary Swank. Featured in SHAPE magazine, Fit Pregnancy, The View, Good Morning America and Insider Media!Currently available at: Loveandfit.com, Nordstrom.com, MotherhoodMaternity.com & Peainthepod.comLead global brand strategy, product development, commercial operations, and marketing worldwide.• Design and currently manufacture activewear clothing line sold within eCommerce and wholesale markets.• Create, implement, and drive strategy, execution and analysis of Love and Fit’s online and wholesale efforts based upon KPI’s.• Execute and scale marketing strategy through both online and offline marketing channels including search engine marketing (SEM), Paid Social, search engine optimization (SEO), external partnerships and other direct marketing programs.• Manage and coordinate all marketing communication efforts through all digital channels including but not limited to email and mobile platforms. Ensure sales and margin goals are met.• Manage team of 8 employees.• Lead global brand strategy, product development, commercial operations, and marketing worldwide.• Tripled sales from year 1 to year 2. Scaled business from zero to over 7 figures.• Currently at Nordstrom, Motherhood Maternity, Amazon, D2C Website and Pea in the Pod.
  • Jawbone
    Senior Business Development Manager
    Jawbone Jun 2015 - Feb 2017
    Greater Los Angeles Area
    About Jawbone: Jawbone® is a world-leader in consumer technology and wearable devices, building hardware products and software platforms powered by data science. Jawbone’s UP® system helps people live better by providing personalized insight into how they sleep, move and eat. Its open API – the UP Platform – includes an ecosystem of apps and services that integrate with UP to offer new, customized experiences. The company’s approach to lifestyle tracking is unique, with over 600 patents granted or pending related to its ecosystem and wearable technology manufacturing processes.*Attain revenue objectives by overseeing the full sales cycle including prospecting, proposals, presentations, program execution, and account renewals.*Define, evolve and execute the sales plan, revenue goals, target accounts, prospecting pipeline, and market activity specific for major accounts.*Work collaboratively with cross-functional teams across Jawbone, customers, and third parties to identify customer needs, design solutions, and implement programs to achieve high levels of execution, service excellence, and client satisfaction.*I am the primary account interface with corporate customers, providers, and wellness partners including insurance brokers. Secure and manage relations with HR, finance, and C-level decision makers.*Provide strategic consultation and am a trusted advisor to prospects, clients, and partners.
  • Getty Images
    Senior Manager, New Business Acquisition & Strategic Partnerships
    Getty Images Aug 2013 - May 2015
    Greater Los Angeles Area
    Getty Images is among the world’s leading creators and distributors of award-winning still imagery, video, music and multimedia products. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Visit Getty Images at www.gettyimages.com to learn more.*Meet and exceed YTD revenue sales & new business targets.*Business Development & Strategic Planning: Work with agency, media and corp segments presenting Getty Images portfolio of visual content, products and services including images, video and music.*Negotiate and broker licensing deals for use of intellectual property across multiple platforms.*Identify high-revenue new business opportunities by proactive outreach and research.*Effectively communicate value across all Getty Images products and services including stills, footage, music, subscriptions, photo assignment, API and digital asset management services, etc.
  • Getty Images
    Business Development Sales Manager
    Getty Images Aug 2011 - Aug 2013
    Greater Los Angeles Area
    *Oversee the west coast sales team for the music product.*Grow existing accounts along with establishing new business by active outreach and strong industry connections.*Work with account managers in media, advertising, corporate and film segments on music sales, pricing and strategy.*Work with marketing to actively promote Getty Images Music for media events and sponsorships.*Handle music licensing and sales in segments including: advertising, gaming, TV, Film and digital media.*Assist with A&R and partnership signings.
  • Music Sales Group
    Sales Director
    Music Sales Group Jun 2008 - Aug 2011
    *Pitch songs from the Music Sales’ Catalog of over 250,000 songs to Music Supervisors for placements in television, film, video games and commercials.*Quote and negotiate license fees for television/film & advertising.*Generate reports, track sync and income reports on monthly and quarterly paperwork*Scout and sign new talent to add to the Music Sales’ roster*Media – Handle U.S. corporate website and marketing online.
  • Aureus Entertainment
    General Manager
    Aureus Entertainment Feb 2007 - May 2008
    *Facilitated all meetings, appointments, auditions, bookings and interviews for a 4-piece rock band.*Built a large network of industry contacts, managers, promoters, and booking agents.*Supervised, marketed, and promoted 4-piece rock band.*Scheduled photo shoots, studio sessions, tours, and personal appearances.*Developed and managed all aspects of marketing efforts in order to drive fan base growth.
  • The King Klong Music Group
    Vice President Of Operations
    The King Klong Music Group Oct 2005 - Jun 2007
    *Provided service for high net worth clients and music libraries.*Managed music producers, writers, and artists that composed music for the company library.*Prepared marketing presentations, account performance reports, and new account processing.*Managed and operated the marketing of recording studio facilities, which housed 30 individual studio suites.*Maintained a pro-active, goal oriented, entrepreneurial environment while assuring that appropriate processes and disciplines are set in place.

Laura Berens Skills

Digital Media New Media Music Film Television Entertainment Marketing Music Licensing Sales Music Publishing Social Media Marketing Social Networking Entrepreneurship Advertising Business Development New Business Development Creative Direction Wellness Publicity Social Media Wellness Coaching Fitness Coaching Content Strategy Nutrition Entertainment Industry Fitness Training Healthcare Life Coaching Personal Development Nutritional Counseling Lifestyle Coaching Spiritual Direction Career Development Coaching Employee Wellness Programs Fitness Consulting New Business Generation New Business Opportunities

Laura Berens Education Details

Frequently Asked Questions about Laura Berens

What company does Laura Berens work for?

Laura Berens works for Love And Fit

What is Laura Berens's role at the current company?

Laura Berens's current role is CEO of Love and Fit.

What is Laura Berens's email address?

Laura Berens's email address is la****@****bal.net

What is Laura Berens's direct phone number?

Laura Berens's direct phone number is +161239*****

What schools did Laura Berens attend?

Laura Berens attended University Of Minnesota-Twin Cities, Santa Monica College, Spencers Institute, American Council Of Exercise, Musicians Institute.

What are some of Laura Berens's interests?

Laura Berens has interest in Startup Pregnant, Llc, She Podcasts, Inc, Sales, Community, The Magazine Of Santa Clarita, Women's Lunch Bunch, Band, Love Warrior Clothing.

What skills is Laura Berens known for?

Laura Berens has skills like Digital Media, New Media, Music, Film, Television, Entertainment, Marketing, Music Licensing, Sales, Music Publishing, Social Media Marketing, Social Networking.

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