Laura Cronan, Csm Email & Phone Number

Richardson, Texas, United States

• Sr. Account Manager level responsibility over all clients including Sr. level clients. • Primarily responsible for onboarding ALL new clients to the platform. • Conduct client training sessions at property and regional group level ensuring they are equipped to utilize the software and processes in the most effective way for their business in person or via MS Teams.• Property site visits to foster strong relationships. • Serve as subject matter expert on customer facing software and interfaces (Yardi and Entrata) and provide valuable insights and input for best outcomes. Provide software support.• Collaborate with other departments to ensure software is meeting customer needs, excellent client support, and training.

Richardson, Texas, United States

ApproveShield provides fraud mitigation and applicant screening in the multi-family real estate industry. • Assisted in building the Client Development department from 1 VP, with myself as the first departmental employee, to a team of 6 within a year due to phenomenal company growth.• Provided outstanding client service to key properties which led to engaging the entire property portfolio onto our platform.• New portfolio onboard: onboarded 40 new clients (approx. 12,000 units) and 147 new system users, within a 2-week period, managing user credential set up and conducting training courses via MS Teams for the entire portfolio staff.• Learned custom software inside and out and became the lead trainer for clients at the property level.• Self-taught the Yardi/ApproveShield interface and became the Client Relations expert on Yardi interface training and support calls – as well as Entrata interface calls.• Built trust and maintained a solid working relationship with large, complex customer accounts including senior level clients. • Conducted monthly Regional Manager/Property Manager reporting calls for top clients, as well as RVP and VP level when needed.• Educated prospective clients on our product.• Managed the new client onboard process start to finish. • Developed all client training curriculum and trained internal staff to ensure consistent client training.• Developed the new client onboard workflow and implemented into Salesforce with cases and tasks.• Worked cross functionally with support, quality assurance, client relations, and application processors on all issues relating to client development.• Ensured all client issues are resolved in a timely manner, professionally, and accurately.

Remote

• Account management: Cultivated customer relations, resolved issues, ensured customer satisfaction, supported sales efforts with clients.• Scheduled and coordinated nationwide photographic shoot calendars across the U.S. for multiple teams with opposing travel flow schedules; complex logistics. • Streamlined team travel in an efficient manner to reduce travel expenses and increase the number of onsite sales opportunities, thus increasing sales.• Acquired new customers and grew the customer base by 40% within 8 months of sales push.

Frisco, Texas

• Educator teaching art, science, photography, and literature courses to students K-12 at P.A.T.H. homeschool co-op in Plano, Texas. Excellent public speaking and communication skills.• Stay-at-home parent homeschooling my children K-12.• Simultaneously worked part-time (2012-2021) while attending Collin College to earn an Associates's degree in pre-nursing.

Frisco, Texas, United States

• Autonomous management of all functions of the business, including: business building, customer relationships, Accounts Receivables, A/P, collections, scheduling, inventory management, and communications• Analyzed the need to replace the current CRM/billing systems. Researched alternative software packages, installed and parallel tested to evaluate options, and independently implemented the software conversion with no impact to the customers.• Generated a 100% increase in customer base.• Strengthened customer retention and satisfaction by forming small social groups for outside activities (relationship building) and authored/distributed a monthly newsletter to improve communications and connection.• Part-time employment while homeschooling my children.

Dallas, Texas, United States

• Director of Information Technology responsible for all Information Technology Operations including strategic planning, budgeting, staffing, resource management, production environment, liaison between functional users, developers, and C-level executive and stakeholders.• Conducted a cross-functional requirements analysis to identify workflow process and needed process improvements which led to the design and development of a custom permanent and temporary leasing application. • Gained a detailed working knowledge of multiple departments business process including A/R, A/P, P/R-H/R to identify software application needs and create functional specifications.• Project Manager for development of a new “Leasing” application written in Oracle Developer on an Oracle database. Actively lead the project team of outside consultants from Analysis/Design through Implementation. • Oversaw a Y2K conversion project to convert all financial applications to a Y2K compatible Oracle Financials product release.• Responsible for Production Application Environment: Oracle RDBMS and Oracle Financial applications on a DG/Unix platform; Novell Local Area Network/Wide Area Network, Microsoft Office desktop applications.• Responsible for support of approx. 300 desktop computers: some MS Office/Novell users, some Oracle application users via TCP/IP. LAN/WAN Environment.• Responsible for all staffing and budgeting issues for the Information.

Dallas/Fort Worth Area

• Analyzed business processes for 1/4 of the entire corporate business function as part of a Re-Engineering effort; served as team lead for the HR/Labor process owners, and field/remote employees to produce and implement an enterprise solution.• Built and managed a team of resources including developers, corporate product owners, and field/remote employees. to produce. and implement an enterprise solution• Surpassed company expectations by delivering a remote restaurant to corporate office process fo HR/Payroll, within budget and timeline, which included policy changes, software development, field training, and support at remote restaurant locations.• Travelled locally to restaurant locations to test software, train users, and ensure successful implementation/rollout nation-wide.• This development effort includes both the back office accounting software running at the restaurant locations and the related mainframe software to process payroll. In addition, a human resource subsystem was developed which included electronic completion of all benefit forms (i.e. group insurance, 401k, etc.) and placement into a corporate imaging system.

Dallas/Fort Worth Area

• Established and managed the "End User Computing" department which was responsible for installing and supporting desktop PCs on 200+ corporate employee's desks. • Completed ROI and converted the corporate office from a Wang word processor system to a local area network platform for departmental functionality. • Slashed telecommunication charges by 50% by negotiating with long distance carriers to reduce data polling charges.• Reduced company labor expenses by outsourcing keyed payroll data which eliminated six full time data entry positions.• Streamlined and improved the mainframe production support department by: implementing a weekly production review meeting encouraging communication and collaboration between users and IT staff, identifying call resources for each system application, and developing an incident tracking system to properly manage production backlog items.• Responsible for staffing, strategic planning, and budgeting for several I.T. departments. • Setup a computer learning center for all PC users to utilize.

Dallas/Fort Worth Area

Although they did not have a headcount for my position (yet), my Manager hired me as a Co-op student my last semester at U.N.T. to try to concept out. I started as an ADABAS Database Administrator part-time. Upon graduation, the headcount was created and I was hired full-time to fill the postion.

Bachelor'S Degree, Business Computer Information Systems

Associate Of Arts - Aa, General Studies, 4.0

Activities and Societies: Phi Theta Kappa Honor Society

Certified Scrum Master