Working with key contacts across other ministries to ensure integrated and consistent messaging for all provincial infrastructure announcements. Striving to deliver high-quality communications services and products such as; strategic communications plans, news releases, newsletters, fact sheets, backgrounders, scripts, presentations, website copy, and speeches for the Minister and Deputy Minister.

Prepared park/program information and promotional materials, marketing support services and online digital communications via social media, website content and a general online presence. Enforced a corporate brand standard and a unified voice to present a consistent style throughout all external content. Developed business cases for presentations and promoted nature-based tourism, while increasing visitation to Alberta’s parks and protected area.

Drafted bold, engaging copy for websites, corporate newsletters, annual reports, case studies, brochures, websites, advertisements, key messaging, and brand positioning statements. Researched industry and products to better communicate technical information to a non technical or semi-technical audience. Reviewed marketing print pieces and communication for spelling, grammar, typos, and parallelism.

Drafted and edited news releases, public service announcements, speeches, promotional materials and website content. Created and executed social media plans and communications plans. Coordinated events and displays within City Hall and managed/coordinated personnel including caterers, security guards and volunteers. Prepared speaking notes, key messages and briefing notes for City Councillors in attendance.

Effectively communicated and provided accurate information to constituents by researching local issues. Responded to all emails and letters on behalf of the Mayor and assisted in managing Mayor Stephen Mandel’s Twitter and Facebook accounts.

-Produced business materials, including: letters, reports, forms and surveys.-Addressed customer inquiries and dissolved conflicts with a professional demeanor.-Planned and coordinated special events and proposed marketing strategies.