Laura Dobândă Email & Phone Number

Bucharest, Romania

Overseeing marketing technologies and operations. Creating performance dashboards for top management.Streamlining sales & marketing processes.

Bucharest, Romania

• I audited Marketo instances for five different clients, gaining a deep understanding of diverse marketing environments and providing suggestions to enhance their marketing automation processes.
• I actively collaborated on refining lead scoring models, conducting thorough audits and providing actionable recommendations for improved lead quality.
• I led the implementation of partition changes in Marketo to accommodate client-specific requirements and enhance territory assignation.
• I coordinated with cross-functional teams on the development and optimization of lifecycle processes to ensure efficient lead progression and alignment with business objectives.
• I stayed current with industry trends and emerging solutions in marketing automation.
• I managed a team of 4 marketing specialists: offered training for Marketo certifications, timesheets, workload allocation, performance reviews.Technologies used: Marketo, HubSpot, MS Dynamics, Wrike

Remote

• Increased database engagement with 10%
• Achieved 13% YoY database growth through lead gen campaigns
• Implemented automation rules that fixed mapping issues & tracking
• Launched over 40 tailored always-on nurture campaigns in EMEA & NA (avg. open rate 25%, avg. CTR over 40%)
• Improved efficiency and increased project intake by using program templates & tokens.
• Enriched lead life-cycle processes and lead hand-over

• Successfully coordinated and executed the integration of Marketo & Salesforce: use cases and business requirements, UAT, admin settings, sync rules, etc.
• Led key actions for the Marketo instance replacement: sandbox enablement, custom field mapping, SFDC sync activation.
• Implemented a new Marketo instance: asset and data migration, CNAME redirect, transfer SSL, domain config and DNS check.
• Process implementation: acquisition program and lead source capture, UTM tracking, interesting moments, GDPR framework.
• Configured optimum processes and trained marketing teams on best practice usage to enable and demonstrate ROI contribution.
• Built scalable processes that successfully migrated marketing initiatives towards a global operations center.

Bucharest, Romania

• Act as a consultative resource in the implementation of regional marketing efforts.
• Collaborate with product owners and sector marketing leads to gather requirements for global campaigns.
• Coordinate the back-end configuration of all marketing assets.
• Execute global marketing campaigns across different channels (newsletters, whitepapers, events, webinars and workshops)
• Build and enable email personalization techniques: program tokens, dynamic segmentation, custom objects.
• Automate webinar series and nurture programs for different segments.

Bucharest, Romania

As Oracle's first point of contact, I worked with 3 marketing agencies and coordinated more than 150 email campaigns in less than a year.- Reported on campaign results- Suggested improvements based on performance results- Tracked conversion behaviours- Developed internal benchmarks for open rates/click-through rates- Coordinated with Global Marketing.

Bucharest, Romania

----- Marketing ------ Increased database with 7000+ business qualified leads worldwide.- Investigated leads accuracy and defined their area of interest.- Track customer behaviour and foresee project needs.- Maintained marketing offers updated on website - Built the online registration flow, create transactional emails.- Sent personalised marketing offers.

Master'S Degree, Cybernetics And Quantitative Economics

Bachelor'S Degree, Faculty Of Cybernetics, Statistics And Economic Informatics

Mathematics