Laura Griffith Email and Phone Number
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I am a strategy and analytics leader passionate about using data-driven insights to shape market intelligence, product innovation, and global business strategies. My expertise spans market research, competitive analysis, and data strategy, allowing me to drive high-impact soltutions that align with both business goals and customer needs. I excel and translating complex data into actionable insights, helping teams and organizations make informed decisions that propel growth.At Optum and Change Healthcare, I have led successful integrations, product launches, market strategy and go-to-market initiatives that optimized business processes and enhanced market positioning. My focus on collaboration, strategic alignment, and global expertise enables me to deliver value across diverse industries.Key Areas of Expertise:- Market Intelligence and Competitive Intelligence- Product and Marketing Innovation- Data-Driven Strategy and Analytics- Global Business Strategy and Insights- Stakeholder Management and Cross-Functional Leadership- C-Suite Advisor and Presentations- Enterprise-Wide Initiatives and M&A Integration- Large Scale Program ManagementSkills: B2B Marketing, Strategy, Market Planning, GTM Strategies, Stakeholder Management and Influence, Team Development, Competitive Analysis, Data Strategy Alignment, Brand Evaluation, Advanced Statistical Analysis, Product Management, Project Management
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Svp Marketing Strategy And Partner MarketingOptum Oct 2022 - PresentAtlanta Metropolitan AreaLed Marketing Strategy and Partner Marketing for Optum Insight. Served as key leader for M&A integration of Change Healthcare marketing into Optum marketing following acquisition. Created new positioning for Optum, including leading internal and external input and testing. -
Svp Market Intelligence And InsightsChange Healthcare Aug 2017 - Oct 2022Greater Atlanta AreaCreated and led the first Market Intelligence and Insight function at Change Healthcare, focused on market insights, competitor tracking, and industry analyst relations. Led leadership in creating and making operational enterprise-wide customer segmentation. Partnered with Sales, Marketing and Product on how to build annual planning around segmentation. Implemented competitive intelligence program. -
Vp - Business TransformationEquifax Jan 2013 - Feb 2017Santiago, ChileLed business tranformation project that replaced legacy core systems with modern data capabilities. My specific focus was in the space of data products and analytics, including business design, process and product implementation, migration readiness.- Grew annual recurring revenue by adding new products, new technologies, analytics and data capabilities- Improved business efficiency by adding data management and customer management capabilties.- Aligned functional areas of the bsuiness behind a well-communicated data and analytics strategy ad product offering, including designing the approach for new analytics offerings and the migration approach for existing offerings. -
Vp International Marketing - Products And StrategyEquifax Jan 2005 - Jan 2013Santiago, ChileCreated, implemented and led processes for Product Innovation, Product Management and Corporate Strategy Development. Led Product initiatives in 13 countries.- Implemented systematic innovation practices that led to new product revenues- Led teams that created strategy development process, including initiative development, financial forecasts, competitive environment assessment and macro-economic analysis- Implemented standard processes for Product Management that allowed countries to consistently evaluate products, including identifying Product Transfers- Created the structure and process to systematically survey and evaluate data availability and value in each country
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Director - Latin America Analytics And DecisioningEquifax Oct 2000 - Dec 2004Atlanta, GaI launched the Analytics and Decisioning business in Latin America (6 countries). The line of business launch was based on credit scoring and a regional decision platform. For each market, I created the first go-to-market offering, the required in-country support structure, the market entry and growth strategy and managed the launch.
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Various Positions: Statistics, Analytics, Customer ConsultingEquifax Jan 1994 - Oct 2000I started as a statistician and learned the business. Based on successful customer engagements and development of generic scores, I was promoted to Senior Statistician and then to Managing Statistician, where I managed a team of 5 statisticians and 2 SAS programmers. I then moved laterally to Analytics Consultant, where I was responsible for the solution selling of analytics to customers, the design and implementation of the solution.
Laura Griffith Skills
Laura Griffith Education Details
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Statistics -
Mathematics And Philosophy
Frequently Asked Questions about Laura Griffith
What company does Laura Griffith work for?
Laura Griffith works for Optum
What is Laura Griffith's role at the current company?
Laura Griffith's current role is Data-Driven Strategy Leader | Market Intelligence and Insights | Global B2B Expertise | Product and Marketing Innovation | Transformation Leadership.
What is Laura Griffith's email address?
Laura Griffith's email address is lg****@****hoo.com
What is Laura Griffith's direct phone number?
Laura Griffith's direct phone number is +140488*****
What schools did Laura Griffith attend?
Laura Griffith attended Georgia Institute Of Technology, Wake Forest University.
What skills is Laura Griffith known for?
Laura Griffith has skills like Segmentation, Credit Scoring, Product Management, Product Marketing, Product Development, Credit Risk, Strategy, Analysis, Analytics, B2b, Business Analysis, Business Development.
Who are Laura Griffith's colleagues?
Laura Griffith's colleagues are Kevin Brimer, Carmina Eloise Lumio, Siddharth Yadav, Bhagavan Sabbisetty, Sunil Bobal, Nate Tyler, Sophia Baron.
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Laura Griffith
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Laura Griffith
Healthcare Sales And Marketing | Recruitment Strategy | Employment Branding | Candidate Experience | Executive Recruiting | Interview Training | Global Expansion | Talent Management |Longboat Key, Fl
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