Laura Hackett Email & Phone Number

Asheville, North Carolina, United States

I write digital stories and produce on-air audio pieces about local government and government accountability in Asheville and Buncombe County, along with other cultural stories that inspire, inform and connect the residents of Western North Carolina.Check out my "Last Night At" series and the "The Asheville Explainer" newsletter, two weekly products where I break down the latest decisions and conversations happening at city and county commission. -https://www.bpr.org/lastnightat-https://www.bpr.org/sign-up-for-the-asheville-explainerI also produce a monthly food feature called "Making of a Dish," where I sit down with local chefs to learn about the dishes and experiences that have shaped them.

Asheville, North Carolina, United States

-Research, write, edit, produce, and curate original content for a daily newsletter with 52,000+ subscribers. Develop highly scalable, relevant, and compelling news stories that are suited for replication across 24 newsletter markets. -Design and implement content strategy for a social media audience of 86,000+ followers on Instagram, Facebook, LinkedIn, and Twitter. Regularly produce original videos, reels, stories, infographics, and other dynamic digital content. -Train new hires through hands-on, explanatory copy editing and as a member of 6AM’s mentorship program.-Write and edit scalable content for special projects, including an editorial-wide engagement playbook, and national campaigns such as 6AM’s city guide collection.

United States

Contract writing and reporting for the Asheville Citizen-Times, Mountain Xpress, Sarasota Herald-Tribune, Venice Magazine, Mashed, Eater, The Infatuation, and other digital publications.

Asheville, North Carolina, United States

Launched social media accounts, wrote and optimized website copy, and designed a weekly newsletter to support this startup organization's mission of bringing together local leaders and community stakeholders to solve Asheville's greatest civic challenges.

Asheville, North Carolina Area

• Composed stories and produced original photography on a broad range of local topics such as: local culinary trends and innovation in the restaurant industry, food insecurity, affordable housing and the hemp industry. • Successfully produced a robust email marketing strategy from scratch and launched a daily newsletter with an average open rate upwards of 26%; doubled the newsletter subscriber list to 14,000+ in a 6-month period; produced a package for sponsored content in the newsletter, creating a new source of revenue for Xpress.•Coordinated the launch, marketing and maintenance of a reader support program which has raised upwards of $70,000 in a 8-month span. Implemented a unique tech stack of Pico, Mailchimp, Stripe and Google Suite to monitor the program’s progression and inform future strategy.

Asheville, North Carolina Area

•Chief producer of digital content including bi-weekly blog posts and feature stories about area business, in-house video and photography for 21,000+ Facebook, Instagram, and Twitter followers. •Composed, curated and distributed two weekly email newsletters (featuring paid advertisers) to 11,000+ subscribers. Increased newsletter open rates by 20%; increased social media followers by 315% and engagement by 610% over a 16-month span. •Promoted the Asheville Chamber and helped coordinate 50+ business and community-focused events; Played a key role in the Asheville Chamber’s 2019 recognition as National Chamber of the Year.

Asheville, North Carolina, United States

•Supported daily operations and broader strategic content plans for the development of the newsletter and social media plan including pitching, creating and curating content, writing original stories and monitoring user engagement and analytics.•Assisted in community outreach including attending and covering events to introduce the brand to local businesses and influencers.

Cosby, Tennessee, United States

Lakeland, Florida Area

Lakeland, Florida Area