Laura Harris Email & Phone Number

Aughton, England, United Kingdom

Liverpool, England, United Kingdom

• Responsible for the marketing activity for all 8 brands within the portfolio• Created and manage a core set of brand guidelines for each • Define brand strategies and positions in all marketing activities• Issue briefs to all designers for artwork and comms • Manage any radio advertising for the group• Co-ordinate all print for each site ensuring it’s on brand and meets the relative guidelines• Manage any stakeholder or 3rd party collaborations to ensure both brands are represented according to individual guidelines. • Create and execute all campaigns for each in-house and any collaborative brands• Copy write content for all collateral• Manage budgets for each brand• Manage and build database for each site and co-ordinate email marketing function • Build and maintain all media & PR relationships • Build and maintain all industry relationships • Manage and attend all B2C trade fairs• Attend B2B trade fairs to be ahead of trends and new products in the market• Manage 3 direct reports (business development team & marketing exec)• Analyse and measure all campaigns to ensure ROI• Be aware of trends in the market• Be aware of pricing levels to ensure we’re competitively priced• Develop seasonal promotions and campaign strategy• Devised social media strategy and manage budget for paid for media• Secure sponsorship from relevant brands and work with client account managers to drive sales in our units• Created copy and design for all customer communications• Sourced and set up new in venue Wi-Fi integration to improve customer acquisition. • Set up all automated customer communications, such as birthday and lapsed customer• Managed and maintained the Google Business accounts for all sites• Developed and roll out any new concepts and their branding• Manage all print including POS, Advertising, and menus/sales collateral• Manage 3rd party agencies including design houses, graphic designers, and digital agencies

Liverpool, England, United Kingdom

• Managed & delivered rebrand for the site• Rolled out new creatives for all POS & sales materials both on and offline. • Responsible for the re-design & content management of the website• Dealt with all press enquiries & issued press releases to key media contacts• Managed all social networks• Managed all digital media platforms• Managed CRM • Attend trade fairs • 3 Direct reports • Devised strategies to generate both B2B & B2C sales• Responsible for bringing a B2B strategy to a well-established ‘wedding venue’ and maximise capacity as an overall events space• Copy writing for all marketing materials• Control marketing budget• Issue briefs to designers for creatives• Copy writing for all marketing materials • Build and maintain key media relationships• Manage inventory for all in house communications• Look for and develop any commercial opportunities across the business• Work with stakeholders, namely LCC & Liverpool Vision to devise strategies to attract events bookers to Liverpool, Isla Gladstone & Stanley park Events responsibilities• Actively targeting corporate market to book the venue & park for large scale events, both public & private• Overseeing all events booked and liaising with operations teams on delivery• Project management• Event management • Host all Joint agency group meetings• Host all saftety advisory group meetings• Manage teams to drive sales and public interest• Work in liaison with Liverpool City Council to actively drive commercial events to Stanley park in Liverpool –reaching an income of £45k rental income over a 12 month period

Liverpool, England, United Kingdom

• Support the brand manager in the development and implementation of the key campaigns• Implement the marketing strategies for two of the core brands• Co-ordinate all print and production for three of the unique brands• Copy writing for all marketing materials• Control specific site by site, budgets and targets • Issue briefs to designers for the print, both in house and 3rd party• Issue briefs to advertising executives within print and radio disciplines• Develop all public facing print used to maximise visit and spend• Build and maintain key media relations• Write and distribute press releases• Research and develop marketing opportunities across relevant mediums• Deal with press enquiries• Manage all social networks• Manage all digital media platforms• Use back office systems such as Word Press to update content daily on websites• Manage CRM databases • Analyse data to monitor success• Attend trade fairs and manage staff teams to market the brand to key audiences• Work with third parties to boost digital marketing: e-campaigns/mobile marketing (Powertext)

Liverpool, England, United Kingdom

• Secured sponsorship packages for various events• Worked towards and hit sales targets • Actively sought new business opportunities including cold and warm calling, client visits and presentations• Ensured I was always aware of changes in the marketplace by attending events and researching• Managed client accounts and budgets• Created proposals for potential clients, including costs and contracts• Met with each client to ascertain their specific needs and requirements• Worked within the marketing department to promote and publicise the event.• Worked alongside our digital advertising department to create promotional materials• Responsible for all administration for my accounts• Built and maintained client relationships• Assisted the event manager with event coordination• Generated new ideas for events and put them into practise• Managed the entire process from ‘sign up’ to aftercare• Experience of delivering events, such as, Liverpool Daily Post Business Awards, The Pride of Merseyside Awards and Confetti Wedding Show.• Demonstrated excellent standards in written and verbal communication• A thorough planner with a strong eye for detail and a proven track record of events running smoothly