Laura Herbert Email & Phone Number

United States

Chicago, Illinois, United States

Led over 60 volunteers on 15 Committees to plan and execute an annual dinner/dance fundraiser, which was canceled because of COIVD-19 pandemic. Utilized social media and traditional marketing to develop new approaches and generated over $300,000 in funds.

Greater Chicago Area

• Optimize revenue on flights over the Atlantic, approximately 15% of United’s passenger revenue• Increased year/year unit revenue by 5%• Developed and implemented new processes for the coordination of pricing strategies across four airlines (United, Continental, Air Canada and Lufthansa), under anti-trust immunity guidelines

Manage pricing and inventory to optimize revenue on flights over the Atlantic, approximately 15% of United’s passenger revenue

Optimize revenue on flights in the Transcon, East Coast and West Coast regions, approximately 25% of United’s domestic inventory capacity

Directed cross functional teams with regard to various company-wide revenue initiatives, including First Bag Free, aircraft cabin configuration, Mileage Plus Choices, and Groups (10+ passengers) product• Analyzed trends in fare usage, revenue, and market share to evaluate the performance of revenue management strategies and initiatives• Developed forecasts of revenue changes based on analyses of market environment and trends• Presented analyses and recommendations to C-Suite executive levels of management

• Led the promotional efforts for United during its bankruptcy, resulting in revenue stimulation of over $100 million annually• Designed and implemented promotions for the Mileage Plus frequent flyer program in collaboration with the Marketing and Legal Divisions• Managed the U.S. General Services Administration RFP for government travel, resulting in $20 million annually

• Opened united.com as a booking channel for corporate customers, resulting in an 11% increase in new customers• Re-engineered fixed fare product and leisure certificate program, generating an additional $150 million in revenue

• Developed analysis model upon which to evaluate all Corporate Volume Agreements (1,800 contracts valued at $3.2 billion annually)• Supervised Decision Support team of seven people to analyze and respond to contract proposals• Established policies and procedures for a new sales automation system

• Analyzed profitability and developed plans for profitability improvement for over 50 markets, resulting in a 5% increase in overall profits• Led the short haul (flights under 500 miles) design team, including the development of an extensive marketing plan, for United Shuttle

• Led four-person analyst team during the IAM’s ESOP’s mid-term wage negotiations in 1997• Developed M&A analysis for potential merger with US Airways• Selected for a special assignment in the Atlantic Division’s Regional Office in London, England

Mba, Finance

Education record