Laura Herbert Email and Phone Number
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A strategist and a storyteller with an equal appetite for creative vision and pragmatic problem-solving. Significant experience with multiple consumer brands, from start-ups to global corporations, with a proven ability to drive impact and provide crucial enterprise guidance, ultimately promoting business priorities and protecting corporate reputation. Known for inclusive and positive team leadership, forging collaborative cross-functional relationships and building coalition with multiple stakeholders. Passionate about doing work that matters. Mom x 2.::SPECIALTIES::Strategic Communications: counseling C-suite stakeholders and scenario-planning the impact of business decisions for external and internal audiences~Creative Problem-Solving: adapting to market conditions and acting quickly to develop innovative, modern and brand-right comms solutions, in service of both brand protection and brand promotion~Growing a Beloved Consumer Brand: driving creative, narrative-led communications and consistent, compelling brand positioning, in partnership with other key enterprise functions (Marketing, etc.)::SKILLS:: Strategic planning, narrative development, brand communications, creative concept ideation and execution, C-suite counsel and executive positioning, corporate communications and issues management, messaging, media relations, employee communications, and agency management. ::EXPERIENCE::• 10 years at Nike in multiple Global Comms leadership roles• Head of Comms for Chobani Greek Yogurt• Retail (Pottery Barn Kids, Whole Foods Market)• Food & Beverage (Happy Family Organics, Honest Tea, Kettle Chips, craft beer brands)• Travel, Tourism, Wine (France’s Rhone Valley, Oregon, Walla Walla)
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Senior Director, North America CommunicationsVisaPortland, Or, Us -
Senior Director, Brand CommunicationsCruise Sep 2024 - PresentSan Francisco, California, Us -
Community MemberMixing Board Oct 2022 - PresentSan Francisco, Ca, UsMixing Board is a curated community of Comms and Brand Marketing leaders. -
Senior Director, Global Corporate Narrative & Storytelling CommunicationsNike Feb 2023 - Aug 2024Beaverton, Or, UsResponsible for advancing clear, consistent, breakthrough storytelling that enhances Nike’s corporate reputation. Drove comprehensive narrative strategy, process and execution across the Global Communications function, curating and aligning the highest impact stories from across the enterprise to reach all external and internal audiences. -
Senior Director, Global Communications - MarketingNike Jul 2019 - Feb 2023Beaverton, Or, UsServed as the Global Communications lead for NIKE, Inc.’s Chief Marketing Officer and the Worldwide Marketing function. Responsible for guiding communications for Brand Defining campaigns globally, crafting stories to fuel Nike’s corporate narrative - inspiring media, consumers and employees through sport, innovation and purpose. Provided comprehensive strategic counsel to the CMO and his LT, inclusive of executive positioning, issues management, industry engagements, org evolutions and announcements, media inquiries, corporate investments, industry engagement, DEI consultation and employee communications for the worldwide function inclusive of Nike, Jordan and Converse.
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Director, Global Category CommunicationsNike Jan 2017 - Jul 2019Beaverton, Or, UsDrove a series of significant global consumer-facing initiatives for the company, including the launch of Nike React technology, which included developing the overall launch strategy and messaging framework, to partnering with Geo Comms teams to create and execute media events in Shanghai, Seoul, New York and London. Led the debut of Nike’s worldwide partnership with the NBA, via a groundbreaking launch event with global media and influencers, top basketball athletes and key executives. Led external communications globally for Nike Training and Nike SB, driving strategic planning and seasonal product launches in partnership with Geo Comms teams, Global Brand and other functional partners.
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Director, Asia Pacific - Latin America CommunicationsNike Jan 2018 - Jul 2018Beaverton, Or, UsDrove strategic planning for the Geo across three categories (Nike Women, Sportswear and Influencer Marketing) for three simultaneous retail seasons, supporting local Territory teams in Japan, Korea, Mexico, Pacific, Southeast Asia, India and South America by providing the creative strategy, messaging, content and inspiration needed to drive strong narrative-led storytelling **Stretch role managed during my Global Category Comms full-time position.**
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Director, Global Corporate Communications - SustainabilityNike Aug 2014 - Dec 2016Beaverton, Or, UsLed Global Comms strategies and executive communications for the Chief Sustainability Officer, including external speaking engagements, media interviews, employee communications and multiple significant corporate announcements. Drove the global launch of Nike’s FY14-15 Impact Report: developed and executed a strategic multi-pronged communications strategy involving CSO executive communications (keynote speeches and media relations), creative content development for earned and owned platforms, and engagement with employees, colleges and industry stakeholders – resulting in significant positive coverage in key outlets.
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MemberChief Jan 2022 - Feb 2024New York, Ny, UsChief is a private network designed for powerful women executives to strengthen their leadership, magnify their influence and pave the way to bring others with them. -
Head Of CommunicationsChobani Apr 2013 - Jul 2014New Berlin, New York, UsResponsible for managing all communications for the multi-billion-dollar Chobani brand, including creative-driven consumer marketing initiatives (including the company's first Super Bowl ad), new product launches, influencer management, corporate announcements, employee communications, domestic and global issues management, executive visibility and media relations. -
Director, Lifestyle DivisionHavas Formula Sep 2010 - Apr 2013San Diego, Ca, UsManaged all aspects of strategic communications programs for multiple high-visibility national and global brands. Led annual planning, served as point for daily client communication, engaged with creative agency partners during integrated campaigns, reviewed monthly progress against measurable objectives, and tracked budgets / retainer hours. Supervised multiple employees - including mentoring junior team members - and managed all client deliverables. Contributed to agency growth year over year by growing existing client retainers and pitching and landing significant new business wins.Clients: Happy Family, Honest Tea, Kashi, Tribe Hummus, Pottery Barn, Newcastle Brown Ale, Rhone Valley Wines, BULLDOG Gin, House Spirits Distillery. -
Account SupervisorMaxwell Jun 2005 - Aug 2010Portland, Or, UsManaged account teams and executed programs for multiple national CPG and natural food brands, as well as the agency's tourism clients. Prepared annual media relations and consumer engagement plans, developed communication materials, forged strong media relationships, earned significant top-tier coverage, managed events and evaluated campaign progress against goals.Clients: Whole Foods Market, Pacific Natural Foods, Widmer and Redhook craft breweries, Travel Oregon, the Astoria-Warrenton Chamber of Commerce. -
Public Relations ManagerKing Estate Winery Jan 2005 - Jun 2005Eugene, Or, UsProvided brand strategy and media relations support for one of the leading wineries in Oregon.
Laura Herbert Skills
Laura Herbert Education Details
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University Of OregonComms Studies
Frequently Asked Questions about Laura Herbert
What company does Laura Herbert work for?
Laura Herbert works for Visa
What is Laura Herbert's role at the current company?
Laura Herbert's current role is Senior Director, North America Communications.
What is Laura Herbert's email address?
Laura Herbert's email address is la****@****ail.com
What is Laura Herbert's direct phone number?
Laura Herbert's direct phone number is +150353*****
What schools did Laura Herbert attend?
Laura Herbert attended University Of Oregon.
What skills is Laura Herbert known for?
Laura Herbert has skills like Media Relations, Public Relations, Integrated Marketing, Strategic Communications, Marketing Communications, Corporate Communications, Social Media Marketing, Publicity, Crisis Communications, Social Media, Internal Communications, Marketing Strategy.
Who are Laura Herbert's colleagues?
Laura Herbert's colleagues are Hubert Wong, Amanpal Bansal, Zufang Mckinnon, Prasad Avadhanula, Amman Sk, Kate Craney, Gilad Cohen.
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