Laura Kerns Email & Phone Number

Glastonbury, Ct

Glastonbury, Connecticut, United States

Glastonbury, Connecticut, United States

Hadley, Ma

Notable clients include Svedka Vodka, Wyndham Hotel Group, BIC, Weleda, and more.Member of agency leadership team.-Partner on executive decisions for company-wide and operational activities, and set company-wide strategic goals.-Defined and streamlined workflow processes, and procedures to improve efficiency and set the foundation for growth.-Coached account management and production teams to deliver strategic marketing solutions on time, on scope, on budget increasing profitability and client satisfaction.-Forged new business relationships, created proposals, negotiated and closed new business to diversify our account portfolio and increase revenue.-Partnered with CFO to piloted new pricing initiatives increasing profitability.

West Hartford, Ct

- Developed and sold in profitable on trend and on value programs for retail partners ranging from Nordstrom to Walmart, maintaining $30M in sales despite global economic challenges.- Led strategy, brand building, product development, marketing, and merchandising functions for entire men’s division.- Conducted trend research, assortment merchandising, garment and packaging development for 3 proprietary brands, and 8 exclusive private label programs ranging from 60-75 SKUs per quarter.- Sourced garment components and travelled overseas to review factory capabilities and product innovation, resolve materials and design disconnects, and negotiate garment costs to maintain program quality without price increases.

Greater New York City Area

- Drove $80M in profitable omni-channel sales by managing cross-functional teams to identify, design, source, and deliver volume and on trend fashion items at a value.- Built strong supplier relationships during sourcing trips to Korea, Taiwan, Hong Kong, Singapore, and Egypt. Responsible for all points of negotiation.- Established a shortened production life-cycle resulting in an additional $10 million in sales between Fall 2009 and Spring 2010.- Negotiated program cost and retail reduction of 15-20% driving unit sales volume at maximum profitability.- Taught, trained, and mentored talent at varying levels ranging from Product Managers to Interns.

Greater New York City Area

- Achieved total brand sales of $60 Million for the year by launching new on trend on value programs. Key Item $19.98 EDV thermal resulted in $4.8M sales increase in two seasons.

Greater New York City Area

Greater New York City Area

Greater Boston Area

- Buyer-In-Training, annual sales volume $58 million across 47 stores.

Greater Boston Area