Laura Linde Email & Phone Number

Des Moines, Iowa, United States

Greater Minneapolis-St. Paul Area

Lead integrated marketing campaigns and manage product development for Better Homes & Gardens licensed products at WalmartMarketing management:- Effectively oversee creative direction for Walmart Better Homes & Garden co-branded ad promotions generating 500,000 to 22 million impressions per campaign - Implemented a new process to meet clear deadlines, created approval reviews, decrease project spend to improve overall team budget by 10%- Manage communications between consumer marketing, co-branded client, and creative studio Relationship and project management: - Research industry insights, latest trends, and technologies to develop new business opportunities or identify areas of improvement to meet sales quota for Better Homes & Gardens licensed products at Walmart- Clearly demonstrate ability to communicate, present, and influence key stakeholders at all levels of an organization

Seattle, Wa

Executed marketing, communications, events, & sales for real estate companies & developersMarketing management:- Directed brand management and steered brand identity development of marketing tools including websites, sales collateral, digital/print radio, & social media- Performed ongoing customer/market research and demographic profiling to identify and capitalize on market needs- Dynamic networker & relationship builder with proven ability to connect & establish key influential partnerships with clients, graphic designers, advertising buyers, developers, & property management- Developed and implemented creative direction for key photographic assets by selecting photographers, developing shot lists, scouting models, & directing staging to communicate key product attributesEvent execution & planning:- Delivered high-impacted events designed to convince and convert prospective renters & buyers that ranged from large-scale that generated boarder reach to intimate & highly-focused gatherings- Established relationships with Seattle Met Magazine, distilleries, wineries, restaurants, & local businesses to deliver high impact marketing executions events- Sourced and coordinated aerial acts, emcee, catering, AV, local radio DJ, event rentals, & celebrity appearance for Pike Motorworks apartment community grand opening bash resulting in the event being sold out in less than a week with 600 guests

Amazon.Com

- Executed logistics of rentals, giveaways, photo booth, marketing, & vendor booth coordination for annual employee dog program event to gain awareness of the Amazon Dog Program resulting in 650 attendees - Managed Amazon’s newest 36 story building open house with live music, catering, t-shirt design, promotional material, & communication plan drawing 5,000 attendees to the building - Partnered with a local craft organization in hosting first annual outdoor winter market to bring 25 craft vendors in Amazon’s courtyard to build community togetherness in the neighborhood - Supported annual safety fair with 500 employees attending. Arrangements included city permits, organizing volunteers, & vendor booth layout- Supervised vendor communications between catering, AV, security, transportation, reception, & janitorial to guarantee great client satisfaction resulting in 1,200 employee events per year- Provided strong customer service through e-mails, phone calls, and event walkthroughs to employees to ensuring each event was successful - Worked cross-functionally with Risk, Public Relations, Legal, & Facilities to create policies & guidelines

Sr. Coordinator, Public Affairs•Event planning & execution: Support logistics for annual shareholders meeting & employee events including volunteer coordination, contact lead, supply ordering, marketing materials, & special guest appearances• Event management: Execute monthly companywide event for roughly 4,000 employees to increase coffee knowledge and employee engagement • Media support: Schedule & ensure successful production for both national & international media coverage in-store• Executive communication: Manage executive speaking requestsSr. Coordinator Espresso, Licensed Stores, & Beverage Innovation • In charge of preparing and executing several kick off sampling events for over 800 employees to build excitement and build mindshare about new beverages • Managed two directors calendars with complex meetings, team agendas, and travel arrangements • Organized trainings, seminars, and team building activities including scavenger hunts, volunteering at local food bank, and boating event around Lake Union • Tracked budgets, invoice coding, travel expenses, and database updating

Greater Seattle Area

• Assisted with execution of multiple themed special events including Macy’s Annual Breast Cancer Survivor Fashion Show, holiday parade, in store promotional events, scholarship lunches, and celebrity personal appearances• Organized coordination of over 550 volunteers for the Macy’s Annual Holiday Parade in downtown Seattle• Efficiently managed customer event inquiries and event ticket sales including set-up and management of reservations database as well as payment processing system• Provided support to Regional Director of Special Events and Public Relations as well as Event Managers

Greater Minneapolis-St. Paul Area

• Executed monthly direct mailings to increase cable company executives’ knowledge of network, resulting in the launch of more than 200 cable networks• Built and maintained contact database of 1,500 cable executives• Coordinated vendor arrangements for meeting suite at National Cable Trade Show in Las Vegas• Planned weekly travel arrangements for Affiliate Relations Executive team