Laura Macadam Email & Phone Number

Boston, Massachusetts, United States

Newton, Massachusetts, United States

- Manages brand marketing campaigns/activations, including social media efforts, influencer & brand partnerships, and PR support. - Conceptualizes and oversees influencer campaigns to meet KPIs, having grown the program 150% in one year. - Leads PR support efforts, including pitches, press releases, and activations for all major launches and seasonal product/storylines. - Partners with Brand Director on budget management and optimization, and executes payments (vendor, platforms… Show more - Manages brand marketing campaigns/activations, including social media efforts, influencer & brand partnerships, and PR support. - Conceptualizes and oversees influencer campaigns to meet KPIs, having grown the program 150% in one year. - Leads PR support efforts, including pitches, press releases, and activations for all major launches and seasonal product/storylines. - Partners with Brand Director on budget management and optimization, and executes payments (vendor, platforms, boosts, influencer, etc.).- Conducts monthly and annual reporting on KPIs, maintaining an average social audience growth of 21% annually. - Conducts ongoing research on social media trends and supports pre-season brand concepting. Show less

Newton, Massachusetts, United States

- Supports all social media efforts, including content development/creation & brand collaborations for Rockport and its 3 sub-brands.- Conducts monthly and annual reporting on KPIs, such as engagements, audience growth, social-to-site traffic/conversions, & more.- Manages Rockport’s influencer program and conducts all related communications (seeding, contracting, content direction, etc.).- Oversees the social media budgets for all brands, planning and tracking all social-related… Show more - Supports all social media efforts, including content development/creation & brand collaborations for Rockport and its 3 sub-brands.- Conducts monthly and annual reporting on KPIs, such as engagements, audience growth, social-to-site traffic/conversions, & more.- Manages Rockport’s influencer program and conducts all related communications (seeding, contracting, content direction, etc.).- Oversees the social media budgets for all brands, planning and tracking all social-related spend.- Works cross-functionally with internal teams (ecommerce, customer service, product, etc.), as well as closely with the Chief Marketing Officer. - Monitors and responds to all social comments, DMs, etc. Show less

Newton, Massachusetts, United States

Marshfield, Massachusetts, United States

- Managed and populated the social calendar each month. - Composed weekly email campaigns using Mailchimp. - Organized blog content to be posted bi-weekly to the website.

- Oversaw key financials for chapter of 90 members, including bill paying, collecting and enforcing dues, managing the yearly budget, etc.- Acted as a member of the Standards Committee, whose job it is to hold women accountable to the values and purpose of Tri Delta. - Attended the 2019 Collegiate Leadership Conference in Dallas, TX with a delegation of VPs.

Cambridge, Massachusetts, United States

- Helped manage brand social media channels and blog, having written multiple published blog posts. - Crafted corporate invitation letter on behalf of the City of Boston.- Completed an individual research project on how to implement YouTube and video into the overall brand strategy presented to market executives.

Quincy, Massachusetts, United States

• Developed lead copy for sponsorship advertisements in collaboration with senior leadership, focusing on major area hospitals including UMASS Boston and Mass General Hospital • Crafted strategic social media content to encourage member engagement and increase brand awareness• Lead multi-disciplinary team in a market research project culminating in a presentation to executives on how best to reach the student population

Hull, Massachusetts, United States

• Supervised team of eight parking lot employees and manual workers • Managed cash and reported collections at the completion of each day • Completed financial reports for the state of Massachusetts